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Sales and Operations Planning

 What Works & What Doesn’t




 Joseph Kirchner, CPIM
 October 2010

        1
Sales and Operations Planning - Defined

S&OP is a process led by senior management that, on a monthly basis,
evaluates revised, time-phased projections of supply, demand and the
resulting financials. It’s a senior management decision making process that
ensures that the tactical plans in all business functions are aligned and
support the business plan.


The objective of S&OP is to reach consensus on a single operating plan that
allocates the critical resources of people, capacity, materials, time and money
to most effectively meet the marketplace needs in a profitable way.




 Definition source: www.oliverwight.com




                                2
Sales and Operations Planning is a:


     Decision-Making Process
                  to
    Balance Demand & Supply
         (at the Volume Level)
                 and to
  Integrate Financial & Operating
               Plans
         3
Differences in a Sales/Supply Meeting vs. S&OP




  Weekly Sales/Supply Meeting                     Characteristics
                                                  o Detail oriented
 • What are today’s backorders?                   o Addresses today’s priorities
 • What do we need to expedite this week?         o Results in the short-term execution plan
 • Should we adjust the forecast for 690’s?
 • Are we really going to sell the 5,000 E101’s     Why It’s Not S&OP
   that the Account Manager forecasted?             • Not product family oriented
                                                    • No (direct) connection with business plan
 • Customer ordered 1,000 E202’s that were
                                                    • President / GM not involved
   not forecasted by the Account Manager.           • No discussion of $$ or profit
  Can we produce them?                              • No discussion of plant/supplier capacity
 • When will the XXX PO arrive?
                                                    • No long term action items




                               4
Differences in a Sales/Supply Meeting vs. S&OP



         Monthly S&OP Meeting
• Category X is 25% behind the YTD Budget.
 What is being done to correct this?
                                                       Characteristics
• Sales has cut the forecast for YYYY, but the
                                                        Senior management involved.
  production plan has not changed. Inventory in
                                                        Product family oriented, not SKU’s.
  August will be 45% over plan.
• Inventory for PDIF is running at 30 days’             Aggregate sales, production & inventory
 supply, while the target is 60 days.
• Customer announced that they will not order           Longer-term horizon: 3 – 12 months
  during Sept. to reduce year end inventory. What
  is the impact on our forecast and production plan?    Accountability to business plan
• XXX is 50% below plan for the second year in a
                                                        Driven by key performance measures
  row. Should we abandon the product line?

                                                        Action plans to align operations with
                                                           the business plan.
                                5
What are the Benefits ?
  Hard Benefits:
     Higher Fill Rates
     Lower FG & RM Inventories
     Shorter Customer Order Lead Times
     Shorter Purchase Lead Times
     More Stable Production Rates
     Less Unplanned Overtime
     Lower Operating Costs



           6
Soft Benefits:
 Enhanced Teamwork - Operating Level Mgt.
 Enhanced Teamwork - Executive Mgt.
 Improved Access to Important Information
 Better Decisions with Less Effort and Time
 Better Financial Plans with Less Effort and
  Time
 Greater Accountability
 Greater Control


              Top Management’s
            Handle on the Business
            7
S&OP Deliverables
Sales
  Rolling 12 – 18 month product family sales forecast
  Fiscal year deviation from budget/plan
  Customer Service measure
  Realistic new product introduction schedule


Production
  Rolling 12 – 18 month product family product plan
  Comparison of actual vs. planned production
  Plant manpower requirements
  Plant operating schedule – open / close dates




             8
S&OP Deliverables
Purchasing
 Supplier Performance Reporting

 Supplier Capacity Analysis

 Sourcing Plan

Inventory Management
 Rolling 12 – 18 month inventory projections
 Deviation to budget
 Analysis of inventory turns and days’ coverage
 A More Accurate Forecast



          9
The Monthly S&OP Process
                                                                      Step #5              •Decisions
                                                                   Executive               •Company
                                                                  S&OP Meeting               Game Plan

                                                Step #4
                                                Pre-SOP
                                                Meeting               • Recommendations &
                                                                         Agenda for Exec Meeting
                             Step #3                                  • 3rd-pass spreadsheets
                                                                          (consensus, alternatives, what-ifs)
                              Supply
                             Planning             • Capacity constraints
                                                  • 2nd-pass spreadsheets
                                                    (with new production plan)
               Step #2
               Demand          • Management Forecast
               Planning        • 1st-pass spreadsheets
                                   (with new forecast)

 Step #1
 Run Month
End Reports       •Statistical Forecasts
                  •Field Sales Worksheets

End of Month

                   10
S&OP: Key Points
 Balance demand & supply
 Harmonize units & dollars, one set of numbers
 Focus is volume and medium/long term
 Monthly cycle
 Cross-functional
 Decision-making
 Window into the Future
 Top Management’s Handle on the Business



             11
S&OP
  What Works and What Doesn’t
             WORKS                       DOESN’T WORK
 Insist on Highest Level         Try to Succeed With Mid-Low
  Participation as Possible        Level Representation

 Have Cross-Departmental         Limit the Participants to
  Participation                    Friendly Parties

 SCM Prepare, Analyze,           Allow Sales to Own the
  Facilitate the Forecasting       Forecasting Process
  Process
 Review Past, Focus on Future    Dwell on the Past, Look Out
  (3-18 Months)                    Only 1 to 6 Months



                  12
S&OP
  What Works and What Doesn’t
            WORKS                           DOESN’T WORK
 Use the Forecast Before it is    Expect the Forecast to Precisely
  Perfect                           Predict the Future

 Use Metrics to Measure           Manage by Feel or Intuition
  Success                           Alone

 Use Pareto Analysis (Over &      Assume all Products are Created
  Over)                             Equal

 Focus on the Business            Think the System is the Silver
  Processes that are Needed         Bullet

                  13
S&OP
  What Works and What Doesn’t
            WORKS                     DOESN’T WORK
 React to Near-Term Spikes     Change the Forecast after the
                                 fact


 Learn to Speak in Terms of    Use only APICS Jargon
  Each Participant

 Use Lag Time Analysis         Review 1 Month
                                 Back/Forward


 Strive for Consensus          Insist on Winning Every
                                 Argument

                 14
S&OP
  What Works and What Doesn’t
           WORKS                       DOESN’T WORK
 Take Notes & Follow Up       Assume People Will Do What
                                is Assigned to Them


 Prepare an Agenda – Run a    Run a Disorganized Meeting
  Good Meeting



 Celebrate Successes          Dwell on Failures




                 15
Summary
• It’s the Business Process, not the software that
  makes the difference.

• Get started now and perfect it as you go along.

• Paretto, Paretto, Paretto

• Assign Responsibility and Follow-Up

• Gain Consensus Whenever Possible

• Develop and Use Metrics (Not too Many)

• Set Fair, Achievable Goals
             16

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S&Op What Works What Doesnt Gerdau Pdf

  • 1. Sales and Operations Planning What Works & What Doesn’t Joseph Kirchner, CPIM October 2010 1
  • 2. Sales and Operations Planning - Defined S&OP is a process led by senior management that, on a monthly basis, evaluates revised, time-phased projections of supply, demand and the resulting financials. It’s a senior management decision making process that ensures that the tactical plans in all business functions are aligned and support the business plan. The objective of S&OP is to reach consensus on a single operating plan that allocates the critical resources of people, capacity, materials, time and money to most effectively meet the marketplace needs in a profitable way. Definition source: www.oliverwight.com 2
  • 3. Sales and Operations Planning is a: Decision-Making Process to Balance Demand & Supply (at the Volume Level) and to Integrate Financial & Operating Plans 3
  • 4. Differences in a Sales/Supply Meeting vs. S&OP Weekly Sales/Supply Meeting Characteristics o Detail oriented • What are today’s backorders? o Addresses today’s priorities • What do we need to expedite this week? o Results in the short-term execution plan • Should we adjust the forecast for 690’s? • Are we really going to sell the 5,000 E101’s Why It’s Not S&OP that the Account Manager forecasted? • Not product family oriented • No (direct) connection with business plan • Customer ordered 1,000 E202’s that were • President / GM not involved not forecasted by the Account Manager. • No discussion of $$ or profit Can we produce them? • No discussion of plant/supplier capacity • When will the XXX PO arrive? • No long term action items 4
  • 5. Differences in a Sales/Supply Meeting vs. S&OP Monthly S&OP Meeting • Category X is 25% behind the YTD Budget. What is being done to correct this? Characteristics • Sales has cut the forecast for YYYY, but the  Senior management involved. production plan has not changed. Inventory in  Product family oriented, not SKU’s. August will be 45% over plan. • Inventory for PDIF is running at 30 days’  Aggregate sales, production & inventory supply, while the target is 60 days. • Customer announced that they will not order  Longer-term horizon: 3 – 12 months during Sept. to reduce year end inventory. What is the impact on our forecast and production plan?  Accountability to business plan • XXX is 50% below plan for the second year in a  Driven by key performance measures row. Should we abandon the product line?  Action plans to align operations with the business plan. 5
  • 6. What are the Benefits ? Hard Benefits:  Higher Fill Rates  Lower FG & RM Inventories  Shorter Customer Order Lead Times  Shorter Purchase Lead Times  More Stable Production Rates  Less Unplanned Overtime  Lower Operating Costs 6
  • 7. Soft Benefits:  Enhanced Teamwork - Operating Level Mgt.  Enhanced Teamwork - Executive Mgt.  Improved Access to Important Information  Better Decisions with Less Effort and Time  Better Financial Plans with Less Effort and Time  Greater Accountability  Greater Control Top Management’s Handle on the Business 7
  • 8. S&OP Deliverables Sales Rolling 12 – 18 month product family sales forecast Fiscal year deviation from budget/plan Customer Service measure Realistic new product introduction schedule Production Rolling 12 – 18 month product family product plan Comparison of actual vs. planned production Plant manpower requirements Plant operating schedule – open / close dates 8
  • 9. S&OP Deliverables Purchasing Supplier Performance Reporting Supplier Capacity Analysis Sourcing Plan Inventory Management Rolling 12 – 18 month inventory projections Deviation to budget Analysis of inventory turns and days’ coverage A More Accurate Forecast 9
  • 10. The Monthly S&OP Process Step #5 •Decisions Executive •Company S&OP Meeting Game Plan Step #4 Pre-SOP Meeting • Recommendations & Agenda for Exec Meeting Step #3 • 3rd-pass spreadsheets (consensus, alternatives, what-ifs) Supply Planning • Capacity constraints • 2nd-pass spreadsheets (with new production plan) Step #2 Demand • Management Forecast Planning • 1st-pass spreadsheets (with new forecast) Step #1 Run Month End Reports •Statistical Forecasts •Field Sales Worksheets End of Month 10
  • 11. S&OP: Key Points  Balance demand & supply  Harmonize units & dollars, one set of numbers  Focus is volume and medium/long term  Monthly cycle  Cross-functional  Decision-making  Window into the Future  Top Management’s Handle on the Business 11
  • 12. S&OP What Works and What Doesn’t WORKS DOESN’T WORK  Insist on Highest Level  Try to Succeed With Mid-Low Participation as Possible Level Representation  Have Cross-Departmental  Limit the Participants to Participation Friendly Parties  SCM Prepare, Analyze,  Allow Sales to Own the Facilitate the Forecasting Forecasting Process Process  Review Past, Focus on Future  Dwell on the Past, Look Out (3-18 Months) Only 1 to 6 Months 12
  • 13. S&OP What Works and What Doesn’t WORKS DOESN’T WORK  Use the Forecast Before it is  Expect the Forecast to Precisely Perfect Predict the Future  Use Metrics to Measure  Manage by Feel or Intuition Success Alone  Use Pareto Analysis (Over &  Assume all Products are Created Over) Equal  Focus on the Business  Think the System is the Silver Processes that are Needed Bullet 13
  • 14. S&OP What Works and What Doesn’t WORKS DOESN’T WORK  React to Near-Term Spikes  Change the Forecast after the fact  Learn to Speak in Terms of  Use only APICS Jargon Each Participant  Use Lag Time Analysis  Review 1 Month Back/Forward  Strive for Consensus  Insist on Winning Every Argument 14
  • 15. S&OP What Works and What Doesn’t WORKS DOESN’T WORK  Take Notes & Follow Up  Assume People Will Do What is Assigned to Them  Prepare an Agenda – Run a  Run a Disorganized Meeting Good Meeting  Celebrate Successes  Dwell on Failures 15
  • 16. Summary • It’s the Business Process, not the software that makes the difference. • Get started now and perfect it as you go along. • Paretto, Paretto, Paretto • Assign Responsibility and Follow-Up • Gain Consensus Whenever Possible • Develop and Use Metrics (Not too Many) • Set Fair, Achievable Goals 16