SlideShare a Scribd company logo
1                                        6

Leadership                               Modern
#1 CRM Solution                          Solutions that your employees want to use

 2                                        7

Recognition                              Grow
Customers win with SAP CRM               Think big. Start small. Grow fast.

 3                                        8

Impact                                   Agile
Better results than any other solution   Innovate without Disruption

 4                                        9

Community                                Choice
Network, Share, Learn, Co-Innovate       On Premise. On Demand. On Device


 5                                       10

Specialized                              Integrated
For your industry and your role          You can focus on your business - we do the plumbing
Top10                  1
                       Leadership
                                      2           3
                                      Recognition Impact
                                                           4          5
                                                           Community Specialized
                                                                                   6
                                                                                   Modern
                                                                                            7
                                                                                            Grow
                                                                                                     8
                                                                                                     Agile
                                                                                                               9
                                                                                                               Choice
                                                                                                                        10
                                                                                                                        Integrated




SAP Leads the CRM Market
                                                                                                #1 in market share1
                                                                                                   +7.5 million users
                                                                           +2 million developer network
                                                                               Industry-specific solutions
                                                                                                             Truly global




1IDC


© 2011 SAP AG. All rights reserved.                                                                                              2
Top10                  1
                       Leadership
                                      2           3
                                      Recognition Impact
                                                             4          5
                                                             Community Specialized
                                                                                     6
                                                                                     Modern
                                                                                              7
                                                                                              Grow
                                                                                                        8
                                                                                                        Agile
                                                                                                                9
                                                                                                                Choice
                                                                                                                         10
                                                                                                                         Integrated




 SAP Customers are recognized as CRM Leaders

         Gartner & 1-1 Gold                                Samurai Award for CRM                  CRM Expo Best Practice
          Customer Award                                       Project Lead                              Award




   Computer World Honors                                                                             Gartner & 1-1 Customer
                                                              Award to Follow
     Program Laureate                                                                                        Award




© 2011 SAP AG. All rights reserved.                                                                                               3
Top10                   1
                        Leadership
                                       2           3
                                       Recognition Impact
                                                            4          5
                                                            Community Specialized
                                                                                    6
                                                                                    Modern
                                                                                             7
                                                                                             Grow
                                                                                                    8
                                                                                                    Agile
                                                                                                                  9
                                                                                                                  Choice
                                                                                                                              10
                                                                                                                              Integrated




“”
Customers using SAP CRM for sales outperform those using other solutions.1

                                                                                                            99% order accuracy
                                                                                                            30M incremental revenue


16X                     better in reducing non-selling time
                                                                                                            50% reduction in wait time

                                                                                                            $14.9M saving in faster data
                                                                                                            access

  2X                    better in reducing sales cycle time                                                 $25M savings by eliminating
                                                                                                            revenue leakage


2.5X                    better in increasing revenue/account
                                                                                                            3X increase in order value

                                                                                                            17% reduction in training cost


1.3X                    better in team’s achieving quota1
                                                                                                            $1.6M per year savings in
                                                                                                            call handling

                                                                                                            26% increase in selling time

1Aberdeen


 © 2011 SAP AG. All rights reserved.                                                                                                   4
Top10                   1
                        Leadership
                                       2           3
                                       Recognition Impact
                                                            4          5
                                                            Community Specialized
                                                                                        6
                                                                                        Modern
                                                                                                    7
                                                                                                    Grow
                                                                                                               8
                                                                                                               Agile
                                                                                                                            9
                                                                                                                            Choice
                                                                                                                                             10
                                                                                                                                             Integrated




SAP Community Network has over 2 million members in over 200 countries
and 20,000 join every month to participate in:

Cross Learning
Co-Innovation
                                                                                                          SAP
                                                                                Axon                    Customers
Problem Solving                                                                    Sales and                            Technology
                                                                                   Services                            Co-Innovation
Share Best Practices                                                              2,900 + Channel
                                                                                      Partners
                                                                                                                        2,900 + Channel
                                                                                                                            Partners


Co-create industry thought
leadership
                                                                        Deployment                                                  Specialized
                                                                         Services                                                    Services
Improve Value Realization                                               1700 Services
                                                                           Partners
                                                                                                                                      34 Solution
                                                                                                                                       Partners


Develop Technology thought
leadership                                                                              +2 Million Community Members

Share Implementation knowledge


1Aberdeen


 © 2011 SAP AG. All rights reserved.                                                                                                                  5
Top10                  1
                       Leadership
                                      2           3
                                      Recognition Impact
                                                            4          5
                                                            Community Specialized
                                                                                    6
                                                                                    Modern
                                                                                                  7
                                                                                                  Grow
                                                                                                                8
                                                                                                                Agile
                                                                                                                              9
                                                                                                                              Choice
                                                                                                                                             10
                                                                                                                                             Integrated




Industry solutions for each line of business is our heritage

Forrester evaluated 24 CRM solutions and rated their ability
to support customer-facing processes in eight industries:


INDUSTRY                                               SAP’S RATING                          “
Manufacturing, high-tech                                   STRONG                            “The approach SAP employs
Retail and wholesale trade                                 STRONG
                                                                                             generally provides higher
                                                                                             investment returns to clients,
Manufacturing, automotive                                  STRONG
                                                                                             because it reduces the risks of
Manufacturing, general                                     STRONG
                                                                                             integrating multiple platforms
Public sector                                              STRONG
                                                                                             to achieve industry
Finance and insurance                                      STRONG                            functionality.”
Utilities and telecom                                      STRONG
                                                                                             Gartner, “Evaluating IBM, Microsoft, Oracle and SAP's
                                                                                             Business Application Industry Strategies”, May 2011
Media, entertainment, and leisure                          STRONG

                                                                                                                                                     ”
SAP is the only CRM vendor with “strong”
capabilities across all eight industries.



© 2011 SAP AG. All rights reserved.                                                                                                                   6
Top10                  1
                       Leadership
                                      2
                                      Recogition
                                                   3
                                                   Impact
                                                            4          5
                                                            Community Specialized
                                                                                    6
                                                                                    Modern
                                                                                             7
                                                                                             Grow
                                                                                                    8
                                                                                                    Agile
                                                                                                            9
                                                                                                            Choice
                                                                                                                     10
                                                                                                                     Integrated




Modern and “cool” user experience that users love!




© 2011 SAP AG. All rights reserved.                                                                                           7
Top10                  1
                       Leadership
                                      2
                                      Recogition
                                                   3
                                                   Impact
                                                            4          5
                                                            Community Specialized
                                                                                    6
                                                                                    Modern
                                                                                             7
                                                                                             Grow
                                                                                                       8
                                                                                                       Agile
                                                                                                                   9
                                                                                                                   Choice
                                                                                                                            10
                                                                                                                            Integrated




 think BIG
       &Start Small                                                                          … with SAP CRM
    to          GROW                                                                         Rapid Deployment
                                                                                             Edition

                                                                                              • Quick      ROI in 6-8 weeks
                                                                                              • Zero   risk
                                                                                              • Fixed      deployment cost
                                                                                              • Flexible       pricing options
                                                                                              • EssentialSales, Service
                                                                                                 and Marketing capabilities




© 2011 SAP AG. All rights reserved.                                                                                                  8
Top10                  1
                       Leadership
                                      2
                                      Recogition
                                                   3
                                                   Impact
                                                            4          5
                                                            Community Specialized
                                                                                    6
                                                                                    Modern
                                                                                                        7
                                                                                                        Grow
                                                                                                               8
                                                                                                               Agile
                                                                                                                           9
                                                                                                                           Choice
                                                                                                                                    10
                                                                                                                                    Integrated




Innovate, change and adapt quickly and cost effectively to stay ahead of the
competition with SAP enhancement packages


                                                                                Enhancement
  Complex and multi step upgrades                                                 Package
  Business Disruptions                                                                                                   User interface
                                                                                        EhA EhB
                                                                                      EhA EhB
  Long-time-to-see-value                                                             MES
                                                                                    Integ.
                                                                                           EBPP
                                                                                        EhC EhD
                                                                                     EhC HCM
                                                                                    Sales    EhD
                                                                                    order  forms
                                                                                        EhE EhF
                                                                                      EhE Budget
                                                                                    Credit   EhF
                                                                                             Executio
                                                                                    Report      n



      “Pick and choose” important                                                                                       Functionality
       innovations
      Have a clear and rapid path to
       value realization
      Reduce risk and cross
       dependencies                                                             Sales order mgmt                       Enterprise services



© 2011 SAP AG. All rights reserved.                                                                                                          9
Top10                  1
                       Leadership
                                      2
                                      Recogition
                                                   3
                                                   Impact
                                                            4          5
                                                            Community Specialized
                                                                                       6
                                                                                       Modern
                                                                                                7
                                                                                                Grow
                                                                                                          8
                                                                                                          Agile
                                                                                                                  9
                                                                                                                  Choice
                                                                                                                           10
                                                                                                                           Integrated




One size does NOT fit all when you are growing: SAP offers the right CRM
solution for your Headquarters, Divisions and Subsidiaries




                                                                SAP CRM
                                                                SAP ERP



                  SALES
                 OnDemand                                                                           SAP CRM RDS
                                          SAP Business
                                            ByDesign

                                                                 SERVICE OnDemand
                                                                    (Available 2012)




                   On Demand | On Premise | On Device
© 2011 SAP AG. All rights reserved.                                                                                                10
Top10                  1
                       Leadership
                                       2
                                       Recogition
                                                        3
                                                        Impact
                                                                 4          5
                                                                 Community Specialized
                                                                                         6
                                                                                         Modern
                                                                                                   7
                                                                                                   Grow
                                                                                                               8
                                                                                                               Agile
                                                                                                                            9
                                                                                                                            Choice
                                                                                                                                     10
                                                                                                                                     Integrated




 SAP CRM gives you full picture because of complete back office integration




                           Services        Marketing                                                Services   Marketing


                  Billing/                                                                    Billing/
                  Accounts                            Sales                                   Accounts                    Sales
                  Receivable                                                                  Receivable


                 Ship/                              Select                                    Ship/                     Select
                 Ensure                             Product/                                  Ensure                    Product/
                 Fulfillment                        Quote                                     Fulfillment               Quote
                                           Order/                                                              Order/
                            Procure/                                                                 Inventory
                                           Credit                                                              Credit
                            Build                                                                    /Build
                                           Check                                                               Check




                                                                                  With SAP CRM you will never miss
          Unlike with other solutions
                                                                                    the True 360° Customer View


© 2011 SAP AG. All rights reserved.                                                                                                          11
Agenda – What’s New in SAP CRM
Accelerated Delivery of Innovations non-disruptively at reduced Cost and Risk

On Premise
  SAP Enhancement Package 2 for SAP CRM 7.0
  Customer Connection
  Web Channel Experience Management

On Demand
                                                                     On Device




                                           Orchestration
  SAP Sales onDemand
  SAP Social Media* onDemand
  SAP StreamWork
  Partner Solutions such as Savo, Inside
  View, Vivido                                                      On Demand
                                                                                                  Rapid Deployment
On Device                                                                                         Solutions in all areas
  SAP CRM Sales 2.0
  SAP Field Service
                                                                    On Premise
  Customer Briefing App
  SAP Retail Execution

Technology Foundation/ On Hana
                                                           Technology Foundation with HANA
  SAP Sales Pipeline Analysis (HANA)
  SAP Customer Segmentation Accelerator (HANA)
  SAP ERP RDS for operational Reporting (HANA)
  SAP NetWeaver Business Warehouse (HANA)                                                    * Name to be determined
© 2011 SAP AG. All rights reserved.                                                                                    12
Mainstream Maintenance extended by 5 Years

       Mainstream Maintenance for SAP CRM extended
       from 2015 till December 2020.
       This includes all SAP Business Suite 7 core
       applications and NetWeaver.
       For longterm stability and investment protection.
       Makes it easier for our customers to plan.




© 2011 SAP AG. All rights reserved.                        13
SAP’s CRM Value Proposition
 Customer Experience as a competitive Advantage


Make every
interaction count                                                  Turn insight into
across all channels                                               action in real-time




                                          Customer




                                                       Drive operational efficiency
                                                       and effectiveness…


   SELL SMARTER                         SERVE BETTER             DIFFERENTIATE
  © 2011 SAP AG. All rights reserved.                                             14
SAP CRM is a comprehensive Solution, Today!

Lines of
Business

                                               Sales                                                      Quotation &                Incentive &
      Sales                  Sales Planning
                             & Forecasting
                                            Performance
                                                         Territory
                                                        Management
                                                                           Accounts &
                                                                            Contacts
                                                                                         Opportunity
                                                                                         Management
                                                                                                             Order
                                                                                                                         Pricing &
                                                                                                                         Contracts
                                                                                                                                     Commission
                                                                                                                                                      Sales
                                                                                                                                                     Analytics
                                            Management                                                    Management                    Mgmt.




                                 Marketing
                                                 Segmentation &      Campaign           Real-time Offer          Lead            Loyalty           Marketing
                                 Resource
      Marketing                 Management
                                                 List Management    Management           Management           Management       Management          Analytics




                                                Service                    Customer                                     Warranty &    Service         Service
      Service                 Service Sales
                               & Marketing
                                              Contracts &
                                                           Installations
                                                          & Maintenance
                                                                           Service &
                                                                                         Field Service Returns &
                                                                                         Management Depot Repair
                                                                                                                          Claims     Logistics &   Collaboration
                                              Agreements                    Support                                     Management    Finance       & Analytics




Channels                                                                                                                                 Social
                                          Interaction                Web                     Partner                 Mobile
                                                                                                                                         Media
                                            Center                  Channel                  Channel                Channel
                                                                                                                                        Channels
 © 2011 SAP AG. All rights reserved.                                                                                                                      15
It’s Your Choice… and It’s Easy…

  Easy to use and consume                          Easy to enhance




    Intuitive and modern web
    based UI, Visualization of                   Enhancement Packages/
   data, Enterprise search, etc.                   Appl. Enhancement
          Cloud / On Demand                           Workbench

   Easy to deploy                                    Easy to expand
                                      Customer




      Rapid Deployment Solutions/
                                                 3rd Party Partner Solutions
            On Demand Solutions

© 2011 SAP AG. All rights reserved.                                            16
Thank You!

Contact information:

Riccardo Bellesia
LoB Customer
mailto:riccardo.bellesia@sap.com
Phone: +393481533411

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SAP TOP TEN CRM 2013

  • 1. 1 6 Leadership Modern #1 CRM Solution Solutions that your employees want to use 2 7 Recognition Grow Customers win with SAP CRM Think big. Start small. Grow fast. 3 8 Impact Agile Better results than any other solution Innovate without Disruption 4 9 Community Choice Network, Share, Learn, Co-Innovate On Premise. On Demand. On Device 5 10 Specialized Integrated For your industry and your role You can focus on your business - we do the plumbing
  • 2. Top10 1 Leadership 2 3 Recognition Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated SAP Leads the CRM Market #1 in market share1 +7.5 million users +2 million developer network Industry-specific solutions Truly global 1IDC © 2011 SAP AG. All rights reserved. 2
  • 3. Top10 1 Leadership 2 3 Recognition Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated SAP Customers are recognized as CRM Leaders Gartner & 1-1 Gold Samurai Award for CRM CRM Expo Best Practice Customer Award Project Lead Award Computer World Honors Gartner & 1-1 Customer Award to Follow Program Laureate Award © 2011 SAP AG. All rights reserved. 3
  • 4. Top10 1 Leadership 2 3 Recognition Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated “” Customers using SAP CRM for sales outperform those using other solutions.1 99% order accuracy 30M incremental revenue 16X better in reducing non-selling time 50% reduction in wait time $14.9M saving in faster data access 2X better in reducing sales cycle time $25M savings by eliminating revenue leakage 2.5X better in increasing revenue/account 3X increase in order value 17% reduction in training cost 1.3X better in team’s achieving quota1 $1.6M per year savings in call handling 26% increase in selling time 1Aberdeen © 2011 SAP AG. All rights reserved. 4
  • 5. Top10 1 Leadership 2 3 Recognition Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated SAP Community Network has over 2 million members in over 200 countries and 20,000 join every month to participate in: Cross Learning Co-Innovation SAP Axon Customers Problem Solving Sales and Technology Services Co-Innovation Share Best Practices 2,900 + Channel Partners 2,900 + Channel Partners Co-create industry thought leadership Deployment Specialized Services Services Improve Value Realization 1700 Services Partners 34 Solution Partners Develop Technology thought leadership +2 Million Community Members Share Implementation knowledge 1Aberdeen © 2011 SAP AG. All rights reserved. 5
  • 6. Top10 1 Leadership 2 3 Recognition Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated Industry solutions for each line of business is our heritage Forrester evaluated 24 CRM solutions and rated their ability to support customer-facing processes in eight industries: INDUSTRY SAP’S RATING “ Manufacturing, high-tech STRONG “The approach SAP employs Retail and wholesale trade STRONG generally provides higher investment returns to clients, Manufacturing, automotive STRONG because it reduces the risks of Manufacturing, general STRONG integrating multiple platforms Public sector STRONG to achieve industry Finance and insurance STRONG functionality.” Utilities and telecom STRONG Gartner, “Evaluating IBM, Microsoft, Oracle and SAP's Business Application Industry Strategies”, May 2011 Media, entertainment, and leisure STRONG ” SAP is the only CRM vendor with “strong” capabilities across all eight industries. © 2011 SAP AG. All rights reserved. 6
  • 7. Top10 1 Leadership 2 Recogition 3 Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated Modern and “cool” user experience that users love! © 2011 SAP AG. All rights reserved. 7
  • 8. Top10 1 Leadership 2 Recogition 3 Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated think BIG &Start Small … with SAP CRM to GROW Rapid Deployment Edition • Quick ROI in 6-8 weeks • Zero risk • Fixed deployment cost • Flexible pricing options • EssentialSales, Service and Marketing capabilities © 2011 SAP AG. All rights reserved. 8
  • 9. Top10 1 Leadership 2 Recogition 3 Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated Innovate, change and adapt quickly and cost effectively to stay ahead of the competition with SAP enhancement packages Enhancement Complex and multi step upgrades Package Business Disruptions User interface EhA EhB EhA EhB Long-time-to-see-value MES Integ. EBPP EhC EhD EhC HCM Sales EhD order forms EhE EhF EhE Budget Credit EhF Executio Report n  “Pick and choose” important Functionality innovations  Have a clear and rapid path to value realization  Reduce risk and cross dependencies Sales order mgmt Enterprise services © 2011 SAP AG. All rights reserved. 9
  • 10. Top10 1 Leadership 2 Recogition 3 Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated One size does NOT fit all when you are growing: SAP offers the right CRM solution for your Headquarters, Divisions and Subsidiaries SAP CRM SAP ERP SALES OnDemand SAP CRM RDS SAP Business ByDesign SERVICE OnDemand (Available 2012) On Demand | On Premise | On Device © 2011 SAP AG. All rights reserved. 10
  • 11. Top10 1 Leadership 2 Recogition 3 Impact 4 5 Community Specialized 6 Modern 7 Grow 8 Agile 9 Choice 10 Integrated SAP CRM gives you full picture because of complete back office integration Services Marketing Services Marketing Billing/ Billing/ Accounts Sales Accounts Sales Receivable Receivable Ship/ Select Ship/ Select Ensure Product/ Ensure Product/ Fulfillment Quote Fulfillment Quote Order/ Order/ Procure/ Inventory Credit Credit Build /Build Check Check With SAP CRM you will never miss Unlike with other solutions the True 360° Customer View © 2011 SAP AG. All rights reserved. 11
  • 12. Agenda – What’s New in SAP CRM Accelerated Delivery of Innovations non-disruptively at reduced Cost and Risk On Premise SAP Enhancement Package 2 for SAP CRM 7.0 Customer Connection Web Channel Experience Management On Demand On Device Orchestration SAP Sales onDemand SAP Social Media* onDemand SAP StreamWork Partner Solutions such as Savo, Inside View, Vivido On Demand Rapid Deployment On Device Solutions in all areas SAP CRM Sales 2.0 SAP Field Service On Premise Customer Briefing App SAP Retail Execution Technology Foundation/ On Hana Technology Foundation with HANA SAP Sales Pipeline Analysis (HANA) SAP Customer Segmentation Accelerator (HANA) SAP ERP RDS for operational Reporting (HANA) SAP NetWeaver Business Warehouse (HANA) * Name to be determined © 2011 SAP AG. All rights reserved. 12
  • 13. Mainstream Maintenance extended by 5 Years Mainstream Maintenance for SAP CRM extended from 2015 till December 2020. This includes all SAP Business Suite 7 core applications and NetWeaver. For longterm stability and investment protection. Makes it easier for our customers to plan. © 2011 SAP AG. All rights reserved. 13
  • 14. SAP’s CRM Value Proposition Customer Experience as a competitive Advantage Make every interaction count Turn insight into across all channels action in real-time Customer Drive operational efficiency and effectiveness… SELL SMARTER SERVE BETTER DIFFERENTIATE © 2011 SAP AG. All rights reserved. 14
  • 15. SAP CRM is a comprehensive Solution, Today! Lines of Business Sales Quotation & Incentive & Sales Sales Planning & Forecasting Performance Territory Management Accounts & Contacts Opportunity Management Order Pricing & Contracts Commission Sales Analytics Management Management Mgmt. Marketing Segmentation & Campaign Real-time Offer Lead Loyalty Marketing Resource Marketing Management List Management Management Management Management Management Analytics Service Customer Warranty & Service Service Service Service Sales & Marketing Contracts & Installations & Maintenance Service & Field Service Returns & Management Depot Repair Claims Logistics & Collaboration Agreements Support Management Finance & Analytics Channels Social Interaction Web Partner Mobile Media Center Channel Channel Channel Channels © 2011 SAP AG. All rights reserved. 15
  • 16. It’s Your Choice… and It’s Easy… Easy to use and consume Easy to enhance Intuitive and modern web based UI, Visualization of Enhancement Packages/ data, Enterprise search, etc. Appl. Enhancement Cloud / On Demand Workbench Easy to deploy Easy to expand Customer Rapid Deployment Solutions/ 3rd Party Partner Solutions On Demand Solutions © 2011 SAP AG. All rights reserved. 16
  • 17. Thank You! Contact information: Riccardo Bellesia LoB Customer mailto:riccardo.bellesia@sap.com Phone: +393481533411

Editor's Notes

  • #2: Juan – go from Leadership to Leader Ashish – strike balance between LOB & ITModernHard to Use / Hard to Implement – DebunkJuan – target Net New LOBTop 10:Change:Add ModernKeep LeadershipRemove Strategic – move strategic messaging to Leadership