SAP in APJ - The impact and importance of APJ on SAP & the World
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This document discusses SAP's presence and strategy in the Asia Pacific Japan (APJ) region. It notes that APJ has over half of the world's population and internet users, and many of the world's largest cities. It also has a large number of Fortune 500 companies but the market is fragmented across countries. SAP has over 12,000 employees in APJ and 18% of its software revenue comes from the region, growing at 25% annually. The document argues that analytics is becoming more important in APJ as data volumes grow exponentially, and SAP is well-positioned to help companies in the region unlock value from their data.
SAP in APJ - The impact and importance of APJ on SAP & the World
- 1. What is #SAPAPJ Kurt Bilafer, Global Vice President Sales, Analytics & Predictive Solutions, SAP @Bilafer
- 3. © 2012 SAP AG. All rights reserved. 3 The APJ market Population GDPCompanies in Fortune 1000 Internet users 13 of top 20 cities in the world (based on population) are in APJ % of world Demographia, economywatch.com 54.6% 29.9%31.8% 46% over 1 billion
- 4. © 2012 SAP AG. All rights reserved. 4 Market Fragmentation Global Fortune 500 Top 10 GDP Contribution Australia 8 28% China 89 23% India 9 11% Japan 62 22% Malaysia 1 48% Singapore 2 56% Korea 2 75% Taiwan 6 70% Thailand 1 27% China’s State Owned Enterprises contribute +50% of their GDP 180 Global Fortune 500 Companies in APJ and is will grow by +2X in 3 years 132 Global Fortune 500 Companies in the US Top 10 Companies in the US contribute 14% of the GDP TTop 10 Companies in Indonesia contribute on 7% of their GDP
- 5. © 2012 SAP AG. All rights reserved. 5 Impressive growth of emerging technologies Asia Pacific Digital Marketing Yearbook 2012, Tech in Asia article 25% of total Facebook users reside in APJ Over half of APJ web users access Internet via mobile devices 623 Million 47% have a college degree 62% work full-time 62% check bank accounts
- 6. © 2012 SAP AG. All rights reserved. 6 What is #SAPAPJ APJ Employees +12,000 APJ software revenue 18% and growing at +25%
- 7. © 2012 SAP AG. All rights reserved. 7 Responsive EngagingAccessible +15 Billion Devices +1 Billion People Use Analytics Today Need Analytics by 2020 10% 75% Unlocking the value of “Dark Data”
- 8. © 2012 SAP AG. All rights reserved. 8 Mobile CRM Data Planning Opportunities Transactions Customer Sales Order Things Instant Messages Demand Inventory Big Data 8 BUT TYPES AND VOLUMES OF DATA HAVE GROWN RADICALLY Sales Order Things Mobile Demand Big Data CRM Data Customer Planning Transactions
- 9. © 2012 SAP AG. All rights reserved. 9 1.8 TODAY WE MEASURE AVAILABLE DATA IN ZETTABYTES 90% OF THE DATA IN THE WORLD TODAY has been created in the last two years alone IN 2011, THE AMOUNT OF DATA SURPASSED ZETTABYTES 1.8 ZETTABYTES BILLION 32 GB iPads 57.5= = $34.4 TRILLION = COMBINED GDP OF: • US • Japan • China • Germany • France • UK • Italy **IDC Digital Universe Study Extracting Value from Chaos
- 10. © 2012 SAP AG. All rights reserved. 10 Analytics is Everywhere Analytics needs to move from the periphery of operations to the "center of how business gets done.“ CEO P&G Bob McDonald
- 13. ⌘ Creates and capture new data ⌘ Consumers are getting targeted promotions ⌘ Brands & Retailers are improving customer intimacy and gaining competitive benchmarks In 2016, an estimated $689 Billion will be influenced by Mobile Retail Deloitte Digital The Dawn of Mobile Influence
- 14. Powered by SAP Social Media Analytics by Netbase. Conversations shown reflect three months’ data on a daily rolling basis aggregated from social channels
- 15. © 2012 SAP AG. All rights reserved. 15 Store 23 Current sales: $15k SE 0.1km Filter by: Store Performance
- 16. © 2012 SAP AG. All rights reserved. 16 16 CUSTOMER SPOTLIGHT BURBERRY • Improve customer experience and loyalty • Become #1 IT-driven fashion retailer • Personalized Burberry client iPad app
- 17. © 2012 SAP AG. All rights reserved. 17 e 17 Intelligent Airports >1m data points per day and growing (~10% customers with smartphones)
- 18. © 2012 SAP AG. All rights reserved. 18 IT’S TIME FOR ANALYTICS LIKE NEVER BEFORE Think Big, Think Different
- 19. Kurt J. Bilafer Twitter: @Bilafer
Editor's Notes
- #4: Companies in top 50 of Fortune 1000: ICBC #7, PetroChina #7, China Contruction Bank #13, Agricultural Bank of China #19, Bank of China #21, Sinopec-China Petroleum #24, Toyota Motor #25, Samsung Electronics #26, China Mobile #31, Mitsubishi UFJ Financial #36, Nippon Telegraph & Telephone #46, Commonwealth Bank #47 & BHP Billiton #49India internet usage: 8+%Singapore internet usage: 77+%
- #6: http://visual.ly/asia-pacific-web-what-do-1-billion-people-do-internetConsiderable mobile and Internet growth still to come – pennetration less than 25% - NA @ 75+%, EU @ ~60%Only 33% check bank accounts in Europe and US229M of 901M Facebook usersYOY growth of Facebook usersSouth Korea – 94%India – 69%Thailand – 41%
- #7: End: 5 mins
- #8: With Analytics from SAP…we are delivering a Decision Management System to our customers.Decision Management Systems are agile – inform, align and adapt to changesSolutions that do not wait…they begin to ACTDIFFERENTIATIONMost complete suiteHANAIndustriesOUTCOMESInspired customerIncreased win ratesBigger deals
- #10: With more and more people spending much of their existence in the digital world – whether it’s for work, play, learning, or to socialize– the amount of data being generated is truly astounding. Just think about the number of SMS messages and emails sent, phone calls placed, and Facebook updates made every minute, and it boggles the mind how much data is traversing networks around the world.
- #12: [twitter]We are working with McLaren to provide real-time race feedback using #SAPHANA[/twitter]McLaren has a project to use HANA both for their operations, and to help get real-time information from the car’s 120 sensors. Here is a vision dashboard. For more information, see this video: http://blogs.sap.com/jonathanbecher/2012/11/15/jonathan-becher-cmo-at-sap-talks-about-the-challenge-of-big-data-in-formula-1/
- #17: [twitter]Burberry wants to reinvent the luxury consumer experience for the digital age with customer #analytics[/twitter]