sap sem3
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SAP is a leading provider of enterprise application software, founded in 1972 and headquartered in Germany. It has over 121,000 installations worldwide serving over 12 million users across 120 countries. SAP offers various modules for marketing, sales, analytics, and services. Key benefits of SAP CRM include competitive advantages for organizations through better customer service and insights, as well as increased revenue and lower costs.
sap sem3
- 1. PRESENTED BY: SAMRIDHI ARORA RACHNA BAROT MARSH KIKAGANESH SANTOSH KUMAR JATIKA SHARMA MANPREET KAUR
- 3. Introduction SAP Stands for Systems Applications and Products in Data Processing Founded in 1972 SAP is the world’s leading provider of Enterprise Application Software Headquarters in Walldorf, Germany Ownership: Public(Frankfurter Stock Exchange, NYSE: SAP) https://www.youtube.com/watch?v=stIU1vuWc3Q Source : www.sap.com/investor , Factsheet April 2011
- 4. Current The 3RD LARGEST independent software supplier in the world 12 million users 121,000 installations worldwide More than 1,500 SAP partners, over 25 industry-specific business solutions, and more than 41,200 customers in 120 countries. The firm is aiming to move down into the mid-market user based with its long-awaited software as a service (SaaS) push through its recent Business By design announcement. Source : www.sap.com/investor , Factsheet April 2011
- 6. SAP ENGINEERING & CONSTRUCTION 10.5% SAP HIGH TECH & ELECTRONICS 11.3% SAP CHEMICALS 9.5% SAP CONSUMER PRODUCTS 10.3% Consulting & Professional Services 6.0% SAP RETAIL 6.3% SAP PHARMA - CEUTICALS 3.4% SAP PUBLIC SECTOR 3.4% SAP OIL & GAS 3.2% Metal, Paper & Wood Products 2.8% Services 3.1% SAP HEALTHCARE 2.3% SAP BANKING 2.0% SAP MEDIA 2.3% Others 11.5% SAP UTILITIES 3.9% SAP AUTOMOTIVE 4.8% SAP TELECOM- MUNICATIONS 3.4% Worldwide SECTORS
- 7. OVERVIEW OF DIFFERENT CRM USERS
- 8. SAP’s customer management goals:
- 9. Entering small and mid-sized business market To focus on partnering with companies instead of acquiring e.g. Partnership with Oracle Great customer service and support Training students at colleges and universities ERP applications on cell phones
- 11. • PARTNER CHANNEL MANAGEMENT • BUSINESS COMMUNICATION MANAGEMENT • INTERATION CENTER • WEB CHANNEL BENEFITS
- 12. POSITIONING MAP SAP MICROSOFT DYNAMICS NETSUITE ORACLE SALES FORCE SUGAR INFUSION SOFT TEAM SUPPORT
- 13. SAP vs ORACLE Companies prefer SAP because they believes that it is: committed to research and design Provides high level of customer service. capable of operating with other products such as databases. able to deliver better vision Those in favour of Oracle believes that it is: easy to use and more flexible. requires four times more internal resources and twice the spending on training than oracle Coming up with its Fusion Applications it would prove beneficial to be used with its own database.
- 14. Starter packs • $1,178 each • Limited to maximum five users Professional user • $2,975 per user • One time fee-based on number of users need access to sap software Limited Users • $1,488 per user • Specific access to the system • Include limited logistics, CRM and financials PRICING MODEL $
- 15. Maintenance / Install / Configuration / Support Costs Maintenance – 18% of total software cost Annual fee. Includes security and software upgrades and covers regular maintenance. Install & Configuration – $195 / hour The cost and timeline of implementation varies depending on the specific needs of each business
- 16. What is SAP HANA? SAP HANA is the latest in-memory analytics product. Using HANA, companies can do ad hoc analysis of large volumes of big data in real time SAP HANA is a completely re-imagined platform for real-time business SAP HANA transforms businesses by streamlining transactions, analytics, planning, and predictive data processing on a single in-memory database so business can operate in real time 16
- 17. Analysis SAP’s focus on small and mid sized businesses and on partnering instead of acquiring has helped it gain the edge over Oracle. Its policy of great customer service and support has paid off for the company. Due to the higher complexity and degree of customization SAP proves to be a costlier affair than oracle which goes in favour of oracle. Oracle with the launch of its fusion application can penetrate in the ERP market. Even though these two companies are fierce competitors in the ERP domain, they co- operate each other when it comes to customer service and support for their complimentary products. They compete on product differentiation and services rather than prices.
- 18. Summary SAP CRM Benefits for Organizations Competitive Advantages Increased Revenue Potential to Lower Costs SAP CRM Benefits for Customers Better and Personalized Service Consistent interactions across all channels and touch points Other Advantages First-class functions for marketing, sales, and service Extensive analysis as a basis for decision making Seamless integration with SAP Business Suite solutions and other applications “The Best Run Businesses Run SAP - SAP CRM is the Market Leader in CRM Solutions“ https://mail.google.com/mail/u/0/#inbox/15067468c1a89a19?projector=1
- 19. REFERENCE http://visual.ly/worldwide-erp-software-market-shares www.sap.com http://www.sdn.sap.com/irj/bpx/crm www.forrester.com www.gartner.com The official guidebook to SAP CRM, SAP Press 2004 My SAP CRM- Solution for Success, SAP Press 2002