TechEd 2010 highlighted SAP's focus on user experience, in-memory technologies, mobility, and freeing SAP systems through more openness and standards. Key areas included Project Gateway for quickly exposing SAP data via APIs; Duet Enterprise for integrating SAP with SharePoint; HANA for high-performance analytics; and the SAP Unwired Platform for developing native mobile apps. SAP also discussed its "next generation" integration platform and the inevitability of a freemium business model for on demand solutions.