Satellite TV Advertising Rates in the Arab World 2011- TABLE OF CONTENTS
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This report analyzes advertising rates for 38 free-to-air satellite TV channels in the Arab world in 2011. It finds that general entertainment channels like MBC1, LBC and Future TV had the highest rates, averaging $3,000-5,000 per day. Children's channels were lowest, with rates of $500-1,000 per day. Advertising rates varied throughout the week and by channel category, with movies and series channels in the mid-range of $1,000-3,000 daily. The report provides advertising rates for each channel broken out by day of the week.
Satellite TV Advertising Rates in the Arab World 2011- TABLE OF CONTENTS
- 1. Satellite TV Advertising Rates in the Arab World 2011 Arab Advisors Group Media Strategic Research Service April 2011 Analyst: Noura Abdulhadi Danya Nusseir This report has been delivered to Client as part of the subscription to the Arab Advisors Group Media Strategic Research Service to be used exclusively by its employees
- 2. Satellite TV Advertising Rates in the Arab World 2011 Copyright notice: Copyright 2011 by Arab Advisors Group. All rights reserved. No material contained in this report may be reproduced in whole or in part without the prior written permission of the publisher. Any unauthorized use, disclosure, copying, selling, distribution or in any way transfer of any direct or indirect information from this report which is the property of Arab Advisors Group, removing, erasing or hiding from view any copyright, trademark, confidentiality notice, mark or legend appearing on Arab Advisors Group products or any form of output is strictly prohibited, and will be under legal responsibility. The information contained in this report has been obtained from sources we believe to be reliable, but neither its completeness nor accuracy can be guaranteed. Opinions expressed are based on our interpretation of the available information, and are subject to change. Feedback: Our clients’ satisfaction is of our utmost concern. We welcome all feedback regarding our research and products. Please send us your notes on this report, what you found useful in it and future research directions that would help you in your business. Send feedback emails to: arabadvisors@arabadvisors.com © 2011 Arab Advisors Group Reproduction Prohibited
- 3. Satellite TV Advertising Rates in the Arab World 2011 Table of Contents Section I: Introduction .................................................................................. 1 Section II: Free-to-Air satellite TV channels’ advertising rates .....................2 Children and Youth channels .........................................................................9 MBC3................................... ..................................................................11 Space Power............................................................................................12 Spacetoon Arabic .....................................................................................13 General channels......................................................................................... 14 Abu Dhabi Al Emarat ................................................................................16 Abu Dhabi Al Oula ....................................................................................17 Alrai TV.......................... ........................................................................18 Dubai One......................... ......................................................................19 Dubai TV..................... ............................................................................20 Future TV................................................................................................21 LBC Sat.......... ........................................................................................22 MBC1................. ....................................................................................23 MBC4............. ........................................................................................24 Sama Dubai….. ........................................................................................25 Saudi's Channel 1 ....................................................................................26 Movies and Series channels......................................................................... 28 Fox Movies...... ........................................................................................30 Fox Series.............. .................................................................................31 MBC Max.................................................................................................32 MBC2............. ........................................................................................33 Melody Aflam...........................................................................................34 Nile Cinema.............................................................................................35 Nile Comedy and Nile Drama .....................................................................36 Rotana Cinema ........................................................................................37 Zee Aflam....... ........................................................................................38 Music channels ............................................................................................ 39 Mazzika, Melody Arabia and Melody Hits ......................................................41 Rotana Clip..... ........................................................................................42 Rotana Music..... ......................................................................................43 © 2011 Arab Advisors Group Reproduction Prohibited
- 4. Satellite TV Advertising Rates in the Arab World 2011 News and Current Affairs channels ............................................................. 44 Al Arabiya....... ........................................................................................46 Al Ekhbariya..... .......................................................................................47 Al Jazeera Arabic .....................................................................................49 Al Jazeera English ....................................................................................50 Future News..... .......................................................................................51 Religious channels ...................................................................................... 52 Iqraa....................... ...............................................................................54 Noor Dubai TV. ........................................................................................55 Sports channels........................................................................................... 56 Al Riyadiah.................. ............................................................................58 Dubai Sports................ ...........................................................................60 © 2011 Arab Advisors Group Reproduction Prohibited
- 5. Satellite TV Advertising Rates in the Arab World 2011 List of Exhibits Exhibit 1: FTA satellite TV channels' average ad rates comparison for Future TV, LBC Sat and MBC1 (2004, 2005, 2007, 2009, 2010 and 2011) ..................... 5 Exhibit 2: FTA satellite TV channels' average ad rates throughout the week ...... 6 Exhibit 3: FTA satellite TV channels' average ad rates comparison by channel category ....................................................................................................... 7 Exhibit 4: Comparison of the average advertising rates per day of the 38 FTA satellite TV channels covered in this report ................................................. 8 Exhibit 5: Children and Youth channels’ average ad rates throughout the week 9 Exhibit 6: Children and Youth channels’ average ad rates comparison ............. 10 Exhibit 7: MBC3’s average ad rates throughout the week ................................ 11 Exhibit 8: Space Power's average ad rates throughout the week ..................... 12 Exhibit 9: Spacetoon Arabic’s average ad rates throughout the week .............. 13 Exhibit 10: General channels’ average ad rates throughout the week .............. 14 Exhibit 11: General channels’ average ad rates comparison ............................. 15 Exhibit 12: Abu Dhabi Al Emarat’s average ad rates throughout the week ....... 16 Exhibit 13: Abu Dhabi Al Oula’s average ad rates throughout the week ........... 17 Exhibit 14: Alrai TV’s average ad rates throughout the week ........................... 18 Exhibit 15: Dubai One’s average ad rates throughout the week ....................... 19 Exhibit 16: Dubai TV’s average ad rates throughout the week ......................... 20 Exhibit 17: Future TV’s average ad rates throughout the week ........................ 21 Exhibit 18: LBC Sat’s average ad rates throughout the week ........................... 22 Exhibit 19: MBC1’s average ad rates throughout the week .............................. 23 Exhibit 20: MBC4’s average ad rates throughout the week .............................. 24 Exhibit 21: Sama Dubai's average ad rates throughout the week..................... 25 Exhibit 22: Saudi's Channel 1's average ad rates throughout the week (national and international brands) .......................................................................... 26 Exhibit 23: Saudi's Channel 1's average ad rates throughout the week ........... 27 Exhibit 24: Movies and Series channels’ average ad rates throughout the week .................................................................................................................. 28 Exhibit 25: Movies and Series channels’ average ad rates comparison............. 29 Exhibit 26: Fox Movies’ average ad rates throughout the week........................ 30 Exhibit 27: Fox Series average ad rates throughout the week.......................... 31 Exhibit 28: MBC Max’s average ad rates throughout the week ......................... 32 Exhibit 29: MBC2’s average ad rates throughout the week .............................. 33 Exhibit 30: Melody Aflam's average ad rates throughout the week .................. 34 Exhibit 31: Nile Cinema’s average ad rates throughout the week..................... 35 © 2011 Arab Advisors Group Reproduction Prohibited
- 6. Satellite TV Advertising Rates in the Arab World 2011 Exhibit 32: Nile Comedy and Nile Drama’s average ad rates throughout the week .......................................................................................................... 36 Exhibit 33: Rotana Cinema’s average ad rates throughout the week................ 37 Exhibit 34: Zee Aflam’s average ad rates throughout the week........................ 38 Exhibit 35: Music channels’ average ad rates throughout the week ................. 39 Exhibit 36: Music channels’ average ad rates comparison ................................ 40 Exhibit 37: Mazzika, Melody Arabia and Melody Hits' average ad rates throughout the week ................................................................................. 41 Exhibit 38: Rotana Clip's average ad rates throughout the week ..................... 42 Exhibit 39: Rotana Music's average ad rates throughout the week .................. 43 Exhibit 40: News and Current Affairs channels’ average ad rates throughout the week .......................................................................................................... 44 Exhibit 41: News and Current Affairs channels’ average ad rates comparison . 45 Exhibit 42: Al Arabiya’s average ad rates throughout the week ....................... 46 Exhibit 43: Al Ekhbariya's average ad rates throughout the week (national and international brands) ................................................................................. 47 Exhibit 44: Al Ekhbariya's average ad rates throughout the week .................... 48 Exhibit 45: Al Jazeera Arabic’s average ad rates throughout the week ............ 49 Exhibit 46: Al Jazeera English’s average ad rates throughout the week ........... 50 Exhibit 47: Future News’ average ad rates throughout the week ..................... 51 Exhibit 48: Religious channels’ average ad rates throughout the week ............ 52 Exhibit 49: Religious channels’ average ad rates comparison .......................... 53 Exhibit 50: Iqraa’s average ad rates throughout the week ............................... 54 Exhibit 51: Noor Dubai TV’s average ad rates throughout the week ................. 55 Exhibit 52: Sports channels’ average ad rates throughout the week ................ 56 Exhibit 53: Sports channels’ average ad rates comparison............................... 57 Exhibit 54: Al Riyadiah's average ad rates throughout the week (national and international brands) ................................................................................. 58 Exhibit 55: Al Riyadiah's average ad rates throughout the week...................... 59 Exhibit 56: Dubai Sport's average ad rates throughout the week ..................... 60 © 2011 Arab Advisors Group Reproduction Prohibited