This document provides tips for testing, deploying, and scaling Facebook apps. It recommends breaking down apps into static content, application logic, and data storage. It then suggests offloading static content to CDNs and storage solutions, optimizing application logic through techniques like pagination and caching, and simplifying data storage using normalization, indexing, and keeping it simple. The document also stresses the importance of testing apps by listening to users, monitoring logs, creating large test accounts, and measuring activity.