The presentation details the efforts by Tatiana Al-Chueyr and her team at BBC Datalab to develop a personalized recommendation system for BBC Sounds, which serves millions of users and features 200,000 podcast and music episodes. Using Apache Beam on Google Cloud Platform, the team implemented various machine learning pipelines that significantly increased user interactions while striving to optimize costs and performance. The results led to a reduction in operational costs from over £279 to less than £50 per recommendation run through strategic changes in pipeline design and execution.