Scanbuy overview eli dushinsky
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ScanLife provides a cloud-based mobile engagement platform that allows companies to create, manage, and measure barcode campaigns. Some key points: - The platform is used by 1 in 4 Fortune 100 companies and has processed over 17 million scans. - It offers capabilities like generating intelligent barcodes, consumer insights and analytics, and delivering personalized experiences based on user attributes. - Smart codes allow delivering different content like coupons, discounts, or languages based on factors like location, time of scan, operating system, and language settings. - The business intelligence generated from scans provides companies data on user demographics, locations, interests and engagement over time to guide marketing decisions.
Scanbuy overview eli dushinsky
- 2. Behind every product there is a story Let us tell your story
- 3. In a nutshell Scanbuy provides cloud-based mobile connection solutions and a platform to generate, manage, and measure intelligent barcode campaigns
- 4. 4 Major Carrier Partnerships: Company Snapshot • Founded in 2000 • Headquartered in New York, with offices worldwide • Developed the ScanLife Mobile Engagement Platform, used by 1 in 4 Fortune 100 marketers • Bought by Microsoft in 2013. • Investors include: Motorola Solutions Ventures & Motorola Mobility Ventures, Hudson Ventures and Masthead Venture Partners • Holder of over 18 patents and cross-licensing agreements • Pre Installed on over 50M handsets
- 5. 5 We Power Big Brands
- 6. Trends in the Industry
- 8. 2015 - Explosive Growth in Scan Engagement ScanLife alone processed over 17 million scans in Q3 1600% Growth in 2 years Over 14 million new people scanned via ScanLife in 2012
- 9. Most Reported Reasons to Scan
- 10. Mobile Activities Continue to Grow
- 11. Where is the Market Going?
- 12. Mobile Marketing is Undergoing a Radical Transformation Primarily Driven by Consumers Expecting More Relevant and Meaningful Experiences
- 13. The Transformation Requires a Unified Engagement Marketing Strategy New approaches. Consumer driven dialogues Contextual experiences Dynamic content Path to conversion New tactics.
- 14. New Approaches – Personalized Experiences Brands must actively engage when consumer’s are at their highest point of interest
- 15. Gender: Female Age: 23 Location: Atlanta, GA Language: English OS: Android Interest: Scanned previously Gender: Male Age: 43 Location: Atlanta, GA Language: Spanish OS: iPhone Interest: First time One Code… Different Experiences New Approaches – Relevant Experiences
- 16. New Tactics – Leveraging Mobile Technologies
- 17. We Believe Any, and All Mobile Technologies and Media Placements May be the Right Mix For A Brand When it comes to consumers… let the business intelligence guide all marketing decisions
- 18. With ScanLife’s Mobile Engagement Platform your Clients are Empowered with… • Consumer insights • Measurable data • Actionable business intelligence
- 19. Consumer is linked to brand indefinitely Link to a mobile website to learn more View ratings & reviews Watch video Shop Requires 4-5 impressions Instant Engagement with One QR Code Interactive Print AdTraditional Print Ad
- 20. A Future-Proofed Engagement Platform
- 21. ScanLife Mobile Engagement Platform
- 22. 22 TrackGenerate Edit • Enterprise-class • Easy to use • Advanced code actions • Edit anytime • Cloud-based • Administrative control • Centralized management • Real-time analytics • Bulk processing • API services • Service level agreements The ScanLife Mobile Engagement Platform Is an Enterprise-class End-to-End Solution
- 23. User ID Number of scans Operating System Time/date Location Language Smart Codes let you deliver even more relevant consumer experiences –increasing conversions An Engagement Platform with Smart Codes • Deliver a coupon based on time of scan • Deliver a discount based on location • Deliver content in the consumers language • And more…
- 24. Scan to Download! Use dynamic OS detection to deliver device specific content or experience Smart Code: OS Detection
- 25. Same Code – Different Language Scan for your Language! In English In FrenchOR In French Personalize content language delivery by detecting the user’s device language settings first Smart Code: Language Detection
- 26. Benefits of the Smart Codes • Decrease printing costs by using a single code on various media • Decrease development costs with pre-existing tools • Decrease time to market with some experiences anyone can create
- 28. QR Code Scans Generate Hard Business Intelligence for Brands and Retailers Everyday When Where Demographics Phone typeWhat was scanned
- 29. Information is Power Decisions Guided by Business Intelligence Where should the next store be opened? What time of day is your consumer most interest in learning about you? Which media type works best for your audience? Magazine? Package? Billboard? Flyer? Newspaper? Which zip code is your highest traffic area? What does your target market really look like? Which products are consumers most interesting in learning more about? How often does your consumer want to learn? What type of offer converts to a sale? Coupon? Discount? Contest?
- 30. Unique Users 375,426 Repeat Users 57,391 80,000 64,000 48,000 32,000 16,000 0 Scans Unique Visitors 6 Week Campaign How many are engaging with your brand? Assess Impact of the Campaign
- 31. Sharpie placed print ads in several weekly publications Week 1 50% of total traffic Weeks 2 and 3 (50% of total traffic) What is the impact of your marketing investment over time? Monitor and Measure Investment
- 32. Know the Audience in Real Time… Scans by Hour of Day (EST) Demographics Top Cities
- 33. Go Beyond the Scan - Applying Analytics Coke used the Local Map feature to track the effectiveness of the campaign around the country. Through the NEW ScanLife advanced Location Feature, campaigns can receive detailed location data on over 50% of your scans
- 34. Realize Savings – Know What Works SeaWorld tracked the effectiveness of different park signage locations
- 36. Israel Ministry of transport – Bus stations codes Value for the end-user Timing of the next bus (Connect to DB via XML) Alternative lines Mobile payment Sharing location with friends Calling the Call Center
- 37. Using 1D to Connect with Audience Frito Lay Goal: Rebranding Strategy: Consumer education Media: Existing Packaging Value for the end-user Exclusive video Recipes Nutritional info
- 38. Municipality of Tel Aviv Scan & Pay your taxes
- 39. Print Enables the Mobile Experience Taco-Bell TV Packaging Radio In-Store POP Digital Ads Website Mobile Site Social Media Value for the end-user… Belonging to a community Participation to exclusive events Goal: Community building Strategy: Brand connection Media: Packaging
- 40. Engagement through Multi-Touch Points Starbucks Goal: Drive conversions Strategy: Product information Media: Packaging Value for the end-user Video demonstrations Vote and share their favorite coffee roast Conveniently shop online via mobile Locate the nearest store
- 41. Thank you