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This document provides examples of branding, marketing, and public relations work done by Scarab4 for various clients. It includes summaries of branding projects that involved developing new logos and brand identities, as well as refreshing existing brands. It also outlines the creation of marketing materials like brochures and websites. Additionally, it summarizes public relations campaigns that achieved significant media coverage for clients, generating thousands in advertising value equivalents.
Scarab4 slideshare
- 2. BRANDING
- 3. NEW BRAND Beginning Stages TRUECO Client Requirements A newly formed boiler company delivering the government backed ECO scheme required a new company name, full brand and a suite of marketing materials. Scarab4 Delivered Following an initial consultation, a brand strategy was delivered. From this, the name ‘Trueco’ was created. The company prides itself on being open and honest with its customers being positioned as a business with real integrity. The name is the combination of the word ‘truth’ and ‘eco’ which is completely unique and represents the values of the company. A full host of logo ideas were presented to the company to fit the devised creative brief which stemmed from the brand strategy. We presented the client with a portfolio to showcase how the brand looks across a series of marketing materials and collateral. The chosen logo design was placed across all materials with the branding being implemented across a range of marketing channels.
- 5. NEW BRAND Chosen Design CRESCO GREEN Client Requirements Cresco Green offer a unique green bond. The newly formed company required a brand identity and supporting marketing material. Scarab4 Delivered Scarab4 provided Cresco Green with a series of logo options that will appeal to their target audience. Once the logo was chosen this was presented across all stationery and the client was presented with website visuals which were then implemented. An 8 page document with brand guidelines was presented to the client.
- 6. BRAND REFRESH Just Housing Group Before and After JUST HOUSING GROUP Client Requirement Just Housing Group required an updated version of their logo as it was very out dated. The company has a large presence in the sector they operate and are very recognisable, therefore essences of the old logo needed to be included. Scarab4 Delivered We carried out a full brand refresh bringing the logo and the branding up to date to effectively communicate the vibrancy of the company. This branding was then implemented across all channels, including stationery, social media, exhibition materials and brochures. We also designed and developed a new website in line with the new branding.
- 7. BRAND REFRESH Presenting Business Card Options
- 8. BRAND REFRESH Updated Brochure Design
- 9. BRAND REFRESH Exhibition Stand Design
- 12. DESIGN
- 13. MARKETING MATERIALS Thrift Energy Brochure - Presenting the Options
- 14. MARKETING MATERIALS Thrift Energy Brochure – Chosen Design
- 16. MARKETING MATERIALS Mech-Tool Engineering Ltd – Brochure Mock-ups
- 17. MARKETING MATERIALS Mech-Tool Engineering Ltd – Brochure Visuals
- 18. MARKETING MATERIALS Corporate Brochure for Premier Tech Aqua
- 20. DIGITAL
- 30. WEBSITE DEVELOPMENT EMAIL CAMPAIGNS Premier Tech Aqua | Innovate Your Home
- 31. WEBSITE DEVELOPMENT EMAIL CAMPAIGNS Just Housing Group | Fike
- 32. PR
- 33. PR Coverage for Red Marine Red Marine Period of Time: 1 year Value: £40,300 Reach: 579,906 Issues: 53 Red Marine provides intelligent engineering solutions to global clients working in the oil & gas, nuclear and renewable energy industries. Over a year period, Scarab4 amassed significant coverage across a number of notable trade publications such as: Platform Oil & Gas Technology Review, Offshore Design & Engineering Europe, Energy Global, Offshore Wind, Process Engineering . And local press such as the Journal, Northern Echo and Evening Chronicle.
- 34. PR Coverage for Corporate Risk Associates Corporate Risk Associates Period of Time: 1 year Value: £31,369.29 Reach: 1,072,410 Issues: 72 CRA is a safety, risk and reliability consultancy providing bespoke services to safety-critical industries Over a year period, Scarab4 gained significant coverage across a number of notable trade publications such as: Platform Oil & Gas Technology Reviews, Risk Magazine, Scandinavian Oil & Gas, and Insider Media. And local press such as the Warrington Guardian.
- 35. PR Coverage for Datum360 Datum360 Period of Time: 1 month Value: £20,676.32 Reach: 716,770 Issues: 22 Datum360 is a Software as a Service (SaaS) enabler, improving project and operational efficiency of oil and gas corporations such as Total, Chevron, ConocoPhilips & BP From one press release, Scarab4 was able to gain almost £21k worth of coverage for the company’s contract win with Maersk Oil, in trade publications such as:Subsea & Offshore Service Magazine, World Oil, Energy Voice and Digital Energy Journal. There was also significant coverage in local press, with features in The Evening Gazette, Northern Echo, Newcastle Evening Chronicle and Scottish Business News.
- 36. PR Coverage for Fike UK Fike UK Value: Over £34,000 worth in 16 months Reach: Over 344,000 readers in 16 months Fike is a global supplier of fire and blast protection, and works with companies in rupture disc technologies, explosion protection, fire alarm systems and fire suppression sectors. In a single piece of coverage, Scarab4 was able to acquire £23,422.05 worth of value.
- 37. Tel: 0844 800 2686 Visit: www.scarab4.com Email: info@scarab4.com T: 0844 800 2686 W: www.scarab4.com E: info@scarab4.com