SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch
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This document discusses strategies for companies to grow their market share through building business relationships. It recommends first penetrating the market by not ignoring small customers, then dominating by forming strong partnerships like STMicro did with set top boxes. Finally, companies can cascade their product to new markets through relationships the way Red7 entered mobile gaming. The key is to view one's company as interconnected with partners and customers rather than isolated.
SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch
- 1. Sizing the Market Penetrate, Dominate, Cascade Building Business Relationships
- 2. Business Relationships ‘Its easier to stay warm than get warm’ No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and others... What happens in these relationships is critical to the success of any business…
- 3. Penetrate Don’t ignore the small fish Real Life Example: STMicro Set Top Box Market 1996+
- 4. Domination Real Life Example : ST Nokia WLAN 2005
- 5. Cascade Real Life Example: Red7 and Mobile Gaming
- 6. … and finally Don’t ignore the wise old sage