SCB Networking at the Watershed June 2013 - Exploiting Social Media - mubaloo
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This document provides tips for using social media platforms like Twitter and LinkedIn to build a personal brand and engage with contacts. It discusses measuring referral traffic from social media and choosing the right channels. Key recommendations include respecting retweets, adding value with replies, avoiding self-promotion, using hashtags and photos, completing profiles, and getting involved in conversations without spamming. Contact details are also provided.
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SCB Networking at the Watershed June 2013 - Exploiting Social Media - mubaloo
- 1. EXPLOITING SOCIAL MEDIA Monday, 10 June 13
- 2. CHOOSING THE RIGHT CHANNELS Monday, 10 June 13
- 3. MEASURING THE IMPACT Top referral sites April - June 2013 11% of all traffic is from referrals Monday, 10 June 13
- 4. @MUBALOO Monday, 10 June 13
- 5. TWITTER TIPS Respect the RT!! Reply! Everyone can see you. Don’t ask to be followed! And don’t be offended if ppl don’t follow you back! Be moderate in self plugging @ at the start of your tweet if you want to direct your tweet to someone (no one else will see this) Write an interesting title - do some A/B testing with titles Twitter loves photos! # - mark keywords or topics in a tweet Don’t forget, you’re building your personal brand #FF – Follow Friday Monday, 10 June 13
- 6. FEEDLY Monday, 10 June 13
- 8. LINKEDIN TIPS Add people on LinkedIn after a meeting/event Join some groups! Get involved in conversations, opinions and, where appropriate, use InMails Try to complete your profile Use it to read interesting articles/content! (Follow entrepreneurs or companies) Follow clients and prospects BUT, don’t spam groups! Monday, 10 June 13
- 9. CONTACT US Sarah Weller Marketing Manager sarah.weller@mubaloo.com LONDON 85 Strand London WC2R 0DW +44 (0) 20 7125 0384 BRISTOL Embassy House Queen’s Avenue Bristol BS8 1SB +44 (0) 117 973 3983 @Mubaloo /Mubaloo-Limited /MubalooLtd /Mubaloo Monday, 10 June 13