SCCI'15 - markative - session 3 - Consumer behavior
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This document summarizes key concepts in marketing and sales including defining the difference between marketing and sales, discussing market research methods, consumer behavior models, factors that influence consumer preferences, and the consumer buying process. It also provides contact information for the presenters Mohanned Ezz and Toqa Amr.
SCCI'15 - markative - session 3 - Consumer behavior
- 1. SESSION #3 By: Toqa Amr and Mohanned Ezz
- 2. Marketing and Sales `
- 3. Marketing
- 4. Sales
- 5. Awareness
- 6. Marketing =creating awareness sales = converting awareness
- 8. Primary Research Method Secondary Research Method research that you design and conduct yourself. using information that others have already put together.
- 9. Social Marketing Commercial Marketing
- 10. Consumer Behavior The study of individuals, groups, or organizations and the processes they use to select of products, services, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
- 13. ` Cost
- 14. Comfortable
- 15. Safety
- 16. Spare Parts
- 17. Brand Image
- 18. Types of consumer buying behavior •Routine response •Extensive decision making
- 19. Consumer buying process 1- problem recognition 2- information search 3- evaluation of alternatives 4- Purchase decision 5- Purchase 6- post-purchase evaluation
- 20. Model of consumer behavior • Initiator : who first suggest buying the product or service • Influencer : whose comments affects the decision making • Decider : who makes all or part of the buying decision • Buyer : who physically make the purchase • User : who consumes the product or service
- 21. Recap!
- 22. Any Questions?
- 23. Thank you!
- 24. Contact Us • FB/mohannedezz • 010-95003306 • Mohanned.ezz@scci-cu.com • FB/toka.amr • 010-04877610 • Toka.amr@scci-cu.com