Scheduel 1
- 1. Schedule Resources By Millie Bateson
- 2. Date What I plan to accomplish What I will need 4th I would like to do some research on logos first. As I would like to see what is a common feature and what repeats between them all. I'm looking for things like colour and if any do end up repeating. Then if I have time I plan to start looking at making my own logo. In order to do this I will need a computer that has Wi-Fi so that I am able to access the internet to do my logo research. I then will also need Photoshop on the computer incase I am able to get onto making my own logo design. 6th I think I would also like to do some research on a few more things like: Websites, merch and images in general when it comes to mental health issues. As I feel like this can help me when it comes to making my own products as I'm still deciding if I would make some merch of my own for my own campaign but if I was going to I would have to be careful for how I do it. To do this I will have to use a computer that uses Wi-Fi so that I am able to use the internet to do my research. So that I am able to find out more of my research 11th After doing research I think it would be best to start doing my production. I think I will start off making my logo as once I do this I can see how the rest of my production I would like to look like. As it would follow a theme. For this I will need to look into font, colours and the best style to suite my campaign. For this I will need to use a computer that has the internet but also has Photoshop as this is what I will use to make my logo. I will then need the internet so that I can find fonts suitable for my campaign on Dafont.com. I then will use things like Pinterest to find something to go with my logo as well as I don’t want it to be just font. 13th Once I have my logo done I think the best thing to start making would be my website as I feel like this could take some time to do. I will need to look at my research at already existing websites. But also when making my website I think this will then help me more when it comes to making my posters. For my website I am wanting to make this on InDesign as I think this will be easier to make it and so it did look like a real website as well. As I will be able to use the guides and everything to help me when making it. I will also the internet as well so that I am able to find inspiration and also photographs that I can use on my website. 18th Once my website has been made I will then go on to making my posters as I feel like making my website first will help me as I will already have a theme to keep following. But also this way I am able to make it look more like my website. As my poster will go on my website. So if I have enough time I will make another website design so you can see more of what that will look like. I think for my posters they will be very easy to make and wont take up that much of my time. To make these I will need a computer as I will be using Photoshop to make my posters and will need the internet to find photographs and get fonts. I may also need a camera if I then decide that for my posters I would like to use some of my own photography. 20th The last piece of production I will have to make is my merchandise. I'm saving this till last as I think this will be the quickest production and wont take that much time to make because I can either use Redbubble or Photoshop to make them. For my merchandise making there's not much I need to be able to make these. As all I will need is a computer so that I am able to get onto Redbubble but also Photoshop as well. As these are the two places that I will use to make it. 8th The last piece of work I will need to do this. Is to analyze all that I have made as this way it will be easier for me to figure out if I have any improvements that I could make. As I can then also compare to work that I have already researched and see what it is that I could do better. So for this I will also need to look at my initial ideas and see if I do think all my production will be fine for my target audience. Lastly all I will need for this is a computer and my work that I have done already which will be on this power point. So I will just need to make sure that I have my memory stick on me with all the work I have done so I am able to analyze it.
- 3. Logos
- 4. Logos / Colour When looking at all these logos I found I did find a common colour through out them all which seemed to be blue. Which did surprise me as when I did some research on colours and what goes with what I found that the colour green is used for mental health. Which has been used in some of these logos but I would still say that blue has been used more. But I wouldn't’t say that blue is a bad colour to use as when you search up blue and the colour meaning you will find that it could be used to describe peace or being calm so I think that is a good colour to use for mental health logos. I think when I want to make my own logo I would like to make it very different from the logos that I have already found as these look very formal and I want to target a younger audience for my project so I feel like when designing my logo I want to look at it in a different approach. As I want it to appeal to a younger audience so I don’t think a very formal look would do this so even though it is good to look at already existing ones I don’t think it helps too much since I want mine to look very different. But it does help me a little in the sense of what colours I could use. As like I said green is very much associated with mental health so if I was to combine that in with my logo I think it will help younger kids and teens when they move on from what I'm doing and looking at more formal products when it comes to mental health issues. I think I do like the fact that also a lot of the logos use the colour blue for the fact that it is a very peaceful colour and I do think it helps a lot when it comes to mental health issues as the one thing you want to be calm especially if its something like anxiety. So I do think this is another colour that would like to involve in my own logo. I think when looking at these logos as well the one that I don’t like are the ones that include a rainbow colour in them as I feel like in my opinion its too much and also when I see rainbow colours in something I normally see that being with the LGTB community so I think in my opinion that is something that I would like to stay away from. Another thing that I would like to stay away from is the fact that a few of the logos have something to do about the head like a brain or some even have a scribble. Which in my opinion yes it does go with mental health but I wouldn't want to include it as I feel like sometimes people can get the wrong idea. So when I do my own logo this isn't something that you will see with mine. As a lot of these logos I would rather move away from and create something new that hasn’t really been done before when it comes to mental health because like I said they all look formal so you would expect their target to be a older audience but I want to target more of a younger audience. I'm looking more at pre-teens up until the age of 20. As when looking I cant find anything targeting this kind of age group and in my opinion its these age groups that need the most help as their just finding out what mental health issues really are and are also starting to experience them for themselves. As at the end of the day my target is to help people before its too late in a sense as I feel like its only recently that the younger generations are getting taught about mental health this comes from things that Netflix have started with their TV show 13 Reasons Why which looks more at the build of a series of events that can turn into something bad. Which in my opinion I though this TV show was do really well to show people its never just one things that makes this happen. Then you have the movie they made called To The Bone which looks more at a girl dealing having issues with eating. I feel like this movie wasn’t done too well but its still getting the message out their.
- 5. Fonts Here are some of the fonts that I have picked out that I liked for the idea of my logo. All I got for these fonts was what my campaign was going to be called as so that I could see the fonts better and what I think would go better with my logo ideas. Some of these do feel l they would suite more then others as some I don’t really find appealing myself or they are just too hard to be able to read. I also think that one of these fonts I want to use for my posters but at the same time I do think that it would be nice to use as my logo. I would say out of all these logos these two would have to be my favorites. I think I like these two the most as the first one you will find more on things like posters to do with mental health already and I think this would be a good one to try and use for my posters or at least something else as I think I do like this and I think it would go well. I think the other one I like as well because it seems delicate and I think it would look really nice for a logo design with some work done too it and more things. So out of all of these I would these two caught my eye the most. I think the other ones are very similar as well especially the ones that are delicate and just seem to flow I think I do like these fonts a lot more but a problem with some of them can be the fact that they are hard to read which is why I had to pick ones that you can read but even then some of the ones I have picked if you look at them they are still a little hard to read. But I think they do have a nice look to them but its also trying to figure out if I can do anything with the font and make a logo out of it because when I was looking at logos that already did exist a lot of them just use a simple font nothing to fancy and nothing they’ve had to really think about but then again all their logos are for more formal companies so I thought that I did need to change how my logo would be so that it could appeal to more of my target audience a lot more. As I don’t want mine to be a formal campaign as I feel like that is something that wouldn't really appeal to my audience at all so I feel like I really need to think about this and even think about the font that I would like to use for my logo at the end of the day.
- 6. Logo Ideas Here I have my logo ideas and what I've come up with. When it comes to the color scheme of my logos I stuck to more green and grey colours. I wanted to stick with a green colour for my logo for the fact that this is already the colour that represents mental health issues. But when choosing a green colour I didn't want something that was bright in your face or that was too dark just something that was subtle. When you loom at the logo with the speech bubble I do like this logo a lot but I found that the green I used for the font was a bit too bright of a colour but I do like the aspect of the logo. As this one too me is like someone is actually saying I’m Fine. Which I feel like it’s the whole idea of the name I've decided to give my campaign. As you will hear people all the time saying they are fine when in reality they really aren't. So I did like this one and I think I could still do some more work to it. I then have the two logos that are polaroid images that I realised straight away wouldn't actually work as a logo because of the size of them. But I still might use the aspect of polaroid images in my website so I think it was still good to experiment. The next kind of experiment I had was with just the simple writing with a little bit of graphic design with it as well. But with these you can see that I did a few as I had this idea but I just couldn’t get it right hence why I had multiple logos that look very similar. The first one I did was the one with the tear drops. I liked this because I though it was very simple and it also went well for what I was trying to portray. After this I then had another idea of the semi colon as this is something that sometimes people who have a mental health experience get as a tattoo as it means that they story isn’t over. So I thought that was a nice simple one but at the same time I don’t think its something that will recognize as well. I next went through doing some logos where I replaced the M with two arrows as this is something else that then means that you recreate your own story and that mental health wont control it but then this was something else that people wouldn’t recognize so I got rid of that idea and carried on experimenting. The next idea that I finally came up was then to add a simple arrow which as you can see I experimented with quiet a lot as well until I finally just had simple writing of I'm Fine and had the arrow underneath then I changed the colour so that they were different shades of green. I liked this logo as it is simple and also if it was something that did become well known I may not even need the writing on things either. But that would take ages and lots of work if that was to happen. But I thought if I kept it simple then it does look nice and it wasn’t something that I did want to over complicate. Then finally I did choose the arrow as this is something else that can have another meaning and I thought it did go really well with mental health issues and experiences. Is that no matter what you may go back in life but you will always go forward. So that dark phase your in now is not something you will stay in. As there be one day you get out of it and you go forward in life.
- 8. Mood Board I did my mood board to try and get some inspiration for what I could do for my own product. I wanted to see all the different aspects that you can have with mental health online, I found that you have a lot of quotes when it comes to mental health and not all of them are positive as some can be negative with trying to explain what people could be feeling but you can also have a lot of positive ones as well telling people they can get through it. But quotes are a big aspect of the online images when searching about mental health I then also found a lot of things like photography or creative kind of images. I feel like this gave me the vibe that some people with mental health issues or experiencing it are quiet creative people and this can be how they show case their emotions or show what its is they would rather be telling people instead of keeping it a secret. I feel like with this mood board you can really see a pattern of the colours mainly being dark apart from some which are bright coloured but you will mainly see them when looking at quotes that are rather positive, light into peoples lives. I think I like the dark look aspect but when I am making my products for my campaign I don’t want a lot of my stuff to be too dark as I am trying to help people rather then make it worse. For example for my logo I am thinking of making it a green colour for the reason that green is used to resemble mental health awareness. So I may make mine green but more of a light green rather then dark. But I do have other ideas for the logo as I may make it a different colour. But I wouldn't want to make my logo too dark of a colour as then it could be hard to read. But when looking at my mood board I also noticed that the photographs I found none of them are really in high quality you will notice that all of them kind have this grainy look to them or you have the opacity turned down as well so that the colours in the photograph aren't really that bright but also it gives them this vintage look. Another thing I found common when searching about mental health was a lot of the images have something to do with music weather it be having earphones in the photograph or the symbol of turning the music up. So it seems that people who may be having a mental health experience turn to music to help. But when researching more into this I found that it was more the Pop Punk kind of music that tackle more of this issue within their music but you will find that a lot of these artists in this genre will be open about expiring a mental health issue and talk more about trying to get teens especially to open up about this and this is not how you should actually be feeling all the time. But you do have some Pop artists as well that are open about experiencing mental health issues as well for example you have Demi Lovato who has spoken about it a lot and show cased it in some of her music as well. So by this I think people feel like they connect to the singer and the song when its something they know that they can relate too. I feel like my mood board will help me when I am making things like my website as it helps me understand it more and what it is they would probably like so that I am able to appeal to my target audience as my mood board is made up of things that mainly teenagers have made and come up from their own experiences.
- 9. Websites Here are some websites I've found when it comes to mental health. Like the logos all these look really formal and this is something that I would like to stay away from. As I feel like yes these websites will help people as they give a lot of information about mental health issues but the look of them I feel would scare a younger audience away as they don’t look very inviting which then could scare them away and away from the help they actually may need. SO for my target audience around 14-20yr olds I feel like I want to add colour and life into the website I design so they feel comfortable getting the help that they needs in a difficult time of their life.
- 10. Here I have a mock up of what my website could look like for my mental health issues campaign. I've decided that I would like to do a website for the fact that I want to target a younger audience and now a days everything is online so I think doing a website is the best option as it could then lead to other social medias which would then result in also helping more people and like I said especially a younger audience. I also think that I want to show case a different type as also when searching up websites a lot of them where very formal and wouldn't appeal to a younger audience so this is something I really do want to try and change so that it does appeal to them and they benefit from it and get the help that they may need. Writing. Different tabs for people to click on. Here I will have adverts maybe.
- 11. Website Here is were I started making my website so I have some screenshots while making it then the actual finished product. So that you are able to see the guidelines I followed and how I put everything on the page. It took me a while for me to figure out where it was that I wanted to put everything due to the fact there is so much space. I decided that I would first start out with placing my logo on to the website page and make my banner. As I saw this as being the easiest thing to do and I also knew where all that would go. I also made all the text for the banner green as this way it went more with my logo and also it’s the colour of the ribbon for mental health so I saw this as a way to make sure people could see this. Tot show case more of my website and how I would like it too look I have shown what the down bar for ‘Information’ would look like. As I have used that to be green as well but this way you can see how it looks and it still looks clean and people can easily chose what mental health issue it is that they would like to get more information about. After that I decided to use some of my research into the website. As when I researched into mental health and more towards photography and quotes I found that this was a big thing so I thought it would be nice to include into my website as something that people who use the website have done themselves to show people its not all that bad. As on the other side I even have a quote of the day which will have been a quote that a user of the website has made. As this way they can see that they are able to talk about their feelings and able to talk without being judged. Its just something to involve the users a little bit more. Then after that I have a paragraph about the website so people are able to read what it is we wish to achieve before they wish to use the website. Then underneath I even have social medias that the website has as I feel like now a days social media is a massive thing and this way my campaign are able to help people on different platforms of media rather then just a website.
- 12. Here is the full final look of my website design so that you are able to see it more clearer. I do like the look of my website as I've made sure that all the fonts are the same and I only have two colours going for my font as well. You have all the more important things in green as these are what you will click on for a drop bar. Which I have shown under ’Information’ so people are able to see what it looks like. Which you can see so that it all looked good together I made sure that font was the same and also the same green colour. But to then link it back to my logo I used the same green as the arrow. As I feel like if people were to see this green then they would hopefully link it back to mental health issues which would then bring people more awareness. I also have a few photographs on my website as I feel this way I am able to interact with my audience more by them submitting things like quotes they have made that may help them. But also photography they may have taken or made. As I feel this way they are able too show case their feelings more and get things of their chest. But this way I'm also not just creating a website for people to find information its somewhere they are able to talk get things of their chest and hopefully make a few friends. As I feel like this would benefit people a lot more as you are able to see that your not the only one suffering and it does get better. Also as you can see on my banner I have a ‘Support and ‘Chat room’ these two will be different from each other as the Support would be more getting support and help from qualified people while the chat room is where you are able to talk to other people who could be suffering from mental health issues who are able to support you as well. Next I have some writing explaining all about the website and what the main aim is which is that we want to help people as best as we can. Then we also have some statics in their to show that we are a serious website and know what were talking about when it comes to mental health. But I think its something people need to know as well especially the fact there are so many kids that don’t get help when it comes to this situation. I do like how my website turned out as I think it turned out better then I thought it would. As in my opinion I do think it turned out looking like a website you would find online already. But I think the thing I like the most is that it doesn't look like any of the websites that I already researched. As I found these websites to be just full of information and they didn't look like something a teen or even a young adult would go to find help. Where as my website invites you in more by showing it interacts with its audience already. But also I feel like the colour scheme and the lay out is more appealing to my target audience as well. As its not something that looks like all it does is give you information that you may already know. I don't think there is anything really that I could improve on for this lay out. I think if I was going to improve anything it would be more the big paragraph in the middle of the layout.
- 13. Posters
- 14. For my research on posters for mental health issues I found some from the Netflix series 13 Reasons Why, I thought these would be good to look at as it can still give me an idea for how I would like to do my own posters when I make them and to give me some ideas. For a mental health poster I do like these posters for how they’ve been laid out for the fact that you have just simple portrait photographs of people but even all of the photographs they are different you have some people that are smiling and others who just have an emotionless kind of expression on their faces. But then over these portraits you have pieces of paper with just a single word on them. When you watch the TV series they do make more sense for the fact its to do with that character but I still think for an idea it is good but also what some of them say as well I think for a mental health issue they still are good as well for example ‘You couldn't save me’ This can go very well with mental health as a quote as sometimes friends or family think that they can help you when you are experiencing mental health issues but the truth is that at the end of the day the only person that can help you is yourself. As people can try and help and it can help a little but not as much as they think it would. Another quote you have is ‘If you could, would you take it back?’ I feel like this is more of a quote for people with anxiety if you didn't think about the TV series this more to do with the fact that people with anxiety can over think a lot about the past or what could happen in the future. So I do think this quote goes well apart from it would be more of a negative then a positive. But overall I think I will take a little bit of inspiration from these posters as for mental health I do think that it can work really well but I wouldn’t do it exactly like this I would change up a lot more but I do think it was good to look at these just to help me for an idea that I could do for my own posters when I start making them.
- 15. Posters Here are some posters that I've made so far. I used the same photograph for both but all that I have done different on each is the text and also what the text says. This posters I did make quickly so there not as best as I would have liked them to be as I ended up not having too much time left to be able to come up with what I would have liked too. As with these posters I do like the quote and the main photograph as they really do link in with each other but also like the idea of them both as I think it does have a deeper meaning and makes people think more when seeing them. But the problem I do have is that in my opinion I do think that they look too negative which I didn’t want to portray I wanted them to be seen as more positive as I don’t want to people to feel even worse when they see these posters since they are dark and give off the wrong vibe. So I think if I was to do these again I do know what I would do as I do like the idea I did start with. But these posters I would see more as a starting point for ideas rather then my final pieces. As you can see because the posters are so dark you can hardly see my logo as its not the brightest colour so this to start off is bad as people aren’t able to even see what company made them. Then with the first poster I made you weren’t able to read the writing as yes even though the colour went with the photograph it was still really hard to read which is why my next poster I made it more with this piece of paper background so people were able to read it a lot more easier.
- 16. Here I looked at some merchandise but more at tops and t-shirts. I did manage to find a few but I don’t think any of them really catch my eye of something that I could do or try myself. I think if I was to make my own tops and things for my campaign I would take it a different way to all of these as some of these I don’t feel like people would actually buy and wear in public.
- 17. Merchandise Here is some merchandise that I have designed for my campaign. I first decided that I would just create them with the logo. I also kept it simple with it just being on a white background as I feel this way it will stand out a lot more and also I don’t feel like the green I have used for my logo goes with a lot of other colours. I also wanted the green to really stand out the most since this is the colour for mental health awareness. So I feel like this should be something people concentrate on and see in the future. When I was making my merchandise I found that the best colours for my logo to go on where white and a light grey. Which showed my logo off a lot more. I first started off with making merchandise with my full logo on it as this would be merchandise that I would first start off with selling until hopefully then become more popular and I would be able to sell merchandise with just the arrow and people would be still able to figure out what it is for. For my merchandise I didn’t do a lot of clothes as I don’t think it would be something that a lot of people would but into which is why I have used my logo. But I do like a lot of the products that I have made as I feel like people would buy into these more as unless you were to research into it they don’t look like things that would be for a mental health cause.
- 18. My Campaign Production Here is all my production that I have for my mental health campaign. I first went about and made my logo as I found this my starting point as to what I wanted all of my campaign to look like. After I got the logo down I then went on to making my website and trying to figure out how I wanted the overall. As I seem to come up with this more positive white and green look. Which I then transferred to my merchandise as well. The only piece of work that didn’t have this kind of look was my posters. They had more of a dark look to them the complete opposite to all of my other production. So because of this I would like to change my poster more so that I am able to make all my production have this theme running through. As I do like this look I did started with for the fact that I think it gives it a new out look and shows more of a positive look.