Scheduling
- 2. WHO IS THE AUDIENCE? Morning: this is when breakfast shows, the news and anything that makes up a morning schedule is aired on television. This is targeted at children, adults and the elderly. Afternoon: children's TV shows, lunch shows & filler shows etc. This is shown during the day and is targeted to mainly towards adults, the elderly and those unemployed. Early Evening: this consist of children’s programmes, some soaps, and music. This is targeted mainly towards children and older students as they will be making their way home from school, college or work. Mid Evening: this is the most popular time for different audiences to consume the media and watch different TV shows. Soaps, films, TV series and sitcoms tend to be aired at this time which will be targeted at all audiences. Late Evening/Graveshift: late night watershed will commence, which is not suitable for children and younger audiences. Shows such as horror films and adult documentaries will be aired during this time.
- 3. What are the most popular genres? Soaps: are aired during mid evening time attracting a wider audience as most families tend to spend time together. Drama: usually aired during mid evening time, which is very popular and suits all audiences. Reality: a genre that has became very popular specifically teenagers as they may be able to relate to the shows. Comedy: a genre that can be enjoyed by all audiences, usually on from early-mid evening time. News: is one of the most popular genres as it is aired on TV all day. This can be consumed by all audiences, which is very informative and educational.
- 4. Who is the target audience for each terrestrial channel? BBC ONE & BBC TWO: targeted towards adults and maybe older generations as it is very political and contain different genres. ITV: very broad and caters for most audiences. Contains programmes such as soaps. Channel 4 and 5: suitable for audiences such as children, adults and older generations. MTV: mainly suitable for teens who enjoy reality TV shows.
- 5. Repeats and Imports Channels such as BB1 and BBC 3 are mainly filled up with repeats as this fills up the channels schedule during the day. Repeats are also used as individuals may have missed the show and as the BBC don't put shows on demand until 36 hours after it has been aired. Moreover, channel 5 has 50% of its channel filled up with repeats as they have many American sitcoms which allows all different audiences to catch up with TV series they have missed out on during the day. Additionally, it provides a variety of content for different audiences, as different audiences want different forms of genres that will cater for their entertainment needs.
- 6. What does Watershed mean and where does this occur in the schedules? The term watershed means when TV programmes become unsuitable for children and the younger generation which is broadcasted on television. In the UK, it usually starts after 9pm.
- 7. DEFINTIONS
- 8. What does Counter Programming mean Is a practice of offering television programmes to attract an audience from another TV station airing a major event.
- 9. What is a Marathon? Is an event in which viewers or readers engage many hours worth of media (YouTube) in a condensed time period.
- 10. What is Stunting? A stunt is when they put a new show on another channel to try and stunt the audience.
- 11. What is Zoning? This is where programmes of a similar genre are broadcast one after another on a particular channel.
- 12. What is Hammocking? Is a technique used in broadcast used whereby an unpopular show is scheduled between two popular ones.
- 13. What is a Pre-Echo When a voiceover tells you what TV show is coming up next.
- 14. What is Inheritance? When less popular shows are scheduled after a popular show to get new audiences and views.
- 15. What is Stripping? Broadcasting a programme at the same time everyday/week.
- 16. What is a Watershed? When TV programmes are shown after 9pm as it is not suitable for children.