Scheduling a2 media pp
- 2. THE CATEGORIES OF SEGMENTS ON TV Breakfast TV Daytime Lunchtime Prime time Late night
- 3. TARGET AUDIENCES FOR THE SEGMENTS Breakfast TV: Everyone seems to watch breakfast TV in the morning such as, the News. However, adults may be more interested in the topics that are being discussed. Daytime TV: Most people that watch daytime TV are older people as they are at home during the day unlike other adults at work and students at school. Lunchtime TV: Older people, people that wok from home and students off school are most likely to watch this segment of scheduled TV. Prime time TV: Mostly adults after they get home from work or after they have eaten their tea. Families may also watch TV at this time together too. Late night TV: Teenagers tend to stay up and watch late night programmes as they are usually up anyway and maybe this is the only time their favourite show is on. Also, older adults may be up to watch TV too as their children would usually be asleep.
- 4. MOST POPULAR GENRES ON TV Comedy shows are one of the most popular programmes on TV as they are always shown and there are even repeats of certain shows such as, friends. Also, soaps are really popular on British TV especially for adults. Stripping is used for soaps so they gain viewers and the audience comes back everyday at the same time to keep the ratings up.
- 5. TARGET AUDIENCE FOR EACH TERRESTRIAL CHANNEL? BBC: Everyone watches this channel, no matter what age they are because there is a diversion of programmes. The BBC is a Public Service Broadcaster and it is for the general public and it doesn’t have any ads in between shows. BBC 2: Adults still tend to watch this channel as it has documentary type shows on it, or some teenagers could be interested in certain topics that are shown on this channel too. ITV: Most people watch this channel as soaps are on it. However, I think it was aimed at adults as it shows more mature content such as violence. Channel 4: This channel has re runs of old shows and sitcoms which is aimed at teenagers more than anyone else. It also shows documentaries. Channel 5: This channel is aimed at most people; adults and teens because it airs programmes that are to do with society and the police. It doesn’t get many viewings, people would rather watch BBC 1 OR ITV.
- 6. PERCENTAGE OF SCHEDULES TAKEN UP WITH REPEATS? Most channels air repeats of shows that have been on earlier in the day or evening such as, the BBC puts a second showing of ‘EastEnders’ on later at night. However, channels like comedy central have constant repeats on of sitcoms as they are comedies.
- 7. WHAT CHANNELS HAVE MORE IMPORTED SHOWS IN THEIR SCHEDULES? Channel 4 has a lot of imported shows such as American sitcoms. This channel is also in competition with the BBC as they seem to focus on similar themes.
- 8. WATERSHED A strict rule as to what can be scheduled to play before and after a certain time (9:00pm) as they would not be suitable for children.
- 9. COUNTER PROGRAMMING The practice of offering programmes to attract an audience from another television station airing a major event.
- 10. MARATHON An event in which viewers or readers engage many hours worth of media (film, television, books).
- 11. STUNTING A stunt to get the publics attention and generate media and the news e.g. PR stunt.
- 12. ZONING Scheduling programmes of a similar genre one after the other on a particular channel to maintain an audience.
- 13. HAMMOCKING Putting a new show in between two popular shows in the hope that viewers will not change the channel and watch the unpopular programme to get the ratings up.
- 14. PRE-ECHO A digital audio compression – the programme that is on next gets announced before it comes on.
- 15. INHERITANCE Less popular shows are scheduled after popular shows in hope that it will attract new audiences and views.
- 16. STRIPPING Scheduling a show in the same time slot everyday which gets the audience to tune in at that same time everyday to get ratings up.