Scheduling
- 1. SchedulingSchedule:“The pattern in which programmes are arranged and presented to the audience”
- 2. Segments of television and who their audience isBreakfast- Those on their way to work/schoolDaytime- Stay at home parents, unemployed and the retiredLunchtime- Stay at home parents, unemployed and the retiredChildren's- ChildrenPrime Time- Families and teensPost Watershed- Older teens and adults
- 3. Popular genres of terrestrial channels:Soaps, Game shows, Reality TV, Comedy, Sit-coms, Kids programmes, Dramas
- 4. Target audiences of the five terrestrial channels:BBC1- EveryoneBBC2- More specific audienceITV1- Young adults through to the elderlyChannel 4- Teens and young adultsChannel 5- Everyone
- 5. Percentage of repeats on each channelBBC1- 8%BBC2- 7.7%ITV1- 7.1%Channel 4- 2.3%Channel 5- 4.5%
- 6. Watershed and ImportationWatershed prevents anything which could be considered inappropriate for younger ages being shown before 9pm. Although this time is moving more towards 10pm as younger people are staying up later.Channels 4 & 5 import TV shows as it is cheaper to do this than to actually make them. This is better as they have to make their own money.
- 7. HammockingStrategic placement of one programme between two others. Positioning a new series between two popular ones that appeal to the same target audience often gives the right viewers an opportunity to indulge in a new programme.
- 8. Pre-EchoPlacement of programme before a popular programme.InheritancePlacement of programme after a popular programme, to get new fans.