Tv programming
12 likes4,193 views
TV programming involves carefully scheduling shows according to target demographics and competitor channels. There are various scheduling strategies like crossprogramming between shows, counterprogramming against opponents, and "dayparting" that divides the day into time slots with appropriate content. Common program types include fiction like soap operas and sitcoms, non-fiction like talk shows and reality TV, and live events like sports and news. Programs are categorized based on their subject matter and purpose, such as drama, education, religion, sports and more.
Tv programming
- 1. TV PROGRAMMING: TYPES AND STRUCTURE
- 2. PROGRAMMING ○ The practice of organizing television or radio programs in a daily, weekly, or season-long schedule. ○ The programs that come before and after each show must be carefully weighed, as well as what the other networks are offering in each of these same time slots. ○ Added to this are target audience demographics (characteristics such as age, race, sex and economic level), program promotions, and advertiser appeal.
- 3. SCHEDULING STRATEGIES ○ CROSSPROGRAMMING ● involves the interconnection of two shows. This is achieved by extending a storyline over two episodes of two different programs. ○ BRIDGING ● used when one TV program intentionally extends beyond the normal end point of programs on the other channels. With these programs already underway when the first program ends it discourages the audience from changing channels and joining another program "in progress."
- 4. SCHEDULING STRATEGIES ○ COUNTER PROGRAMMING ● used when a time period is filled with a program whose appeal is different from the opponent program because it is a different genre or appeals to a different demographic. ○ DAYPARTING ● the practice of dividing the day into several parts, during each of which a different type of TV programming appropriate for that time is aired. TV programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time. ○ Sign-on ○ Early morning ○ Late morning ○ Early afternoon ○ Late afternoon ○ Early evening ○ Prime time ○ Late night television ○ Graveyard slot ○ Sign-off
- 5. SCHEDULING STRATEGIES ○ HAMMOCKING ● a technique used by broadcasters whereby an unpopular program is scheduled between two popular programs in the hope that viewers will watch it. ○ HOTSWITCHING ● the programmers eliminate any sort of commercial break when one program ends and another begins; this immediately hooks the audience into watching the next program without a chance to change the television channel between programs. ○ STACKING ● a technique used to develop audience flow by grouping together programs with similar appeals to "Sweep" the viewer along from one program to the next
- 6. SCHEDULING STRATEGIES ○ TENTPOLING ● the programmers bank on a well-known series having so much audience appeal that they can place two unknown series on either side, and it is the strength of the central program that will draw viewers to the two other shows. ○ MARATHON ● series might be scheduled with the potential of holding loyal fans for several hours. Marathons often take place on weekends and during holiday periods when viewers are apt to have more time to watch TV. ○ THEMING ● having special theme days, such as for a holiday.
- 7. STUNTING TECHNIQUE ○ In an effort to boost audience size TV shows often see stunting (using special programming or plot gimmicks) ○ In the early 90s, it was discovered that weddings could boost a show's ratings by about three points -- so a lot of people in dramas suddenly got married. ○ Another stunting technique is to have a famous person appear in an. In each of these cases, "the event" is heavily touted in promos (on-air promotions for the show). ○ And then there are "reunion shows" that bring back the casts of popular series of the past for a special show.
- 8. TV PROGRAM PATTERN ○ Morning (5AM-10AM) ● Morning shows- for students and people who work in morning shift ● Cartoons and Anime – children (ages 5-12) ○ Mid-morning (10AM-11:59AM) ● TV series- for elders and middle ages ● Talk shows- for people whose age ranges from 20-40 yo ○ Noon ● Variety shows- for people/family having a lunch break
- 9. TV PROGRAM PATTERN ○ Afternoon (2:30pm- 6:00pm) ● Soap operas/cartoons- for elders, middle ahes and kids ○ Primetime (6:00pm-9:30pm) ● News programs- for elders and middle ages ● Soap operas- for elders and middle ages ○ Late night (9:30pm-12:00mn) ● News programs- for businessmen, people who missed the primetime news ● Rated SPG shows- such as Gandang Gabi Vice, Banana Scoop ○ Graveyard slot (12mn-onwards) ● Some replays/home TV shopping
- 10. THREE BASIC FORMS OF TV PROGRAM: ○ FICTIONAL ● Includes soap opera, sitcom, dramatic series etc. ○ NON-FICTIONAL OR REALITY PROGRAM ● Includes game shows, talk shows, magazine shows ○ LIVE TV ● Generally restricted to sports, awaard show, news program and takl shows
- 11. TV PROGRAM CATEGORIES ○ NEWS ● Programs reporting on local, regional, national, and international events. Such programs may include weather reports, sportscasts, community news, and other related features or segments contained within "News Programs.“ ○ ANALYSIS AND INTERPRETATION ● Programs on various topics that include analysis or discussion, for example, talk or panel shows, consumer affairs or reviews. This category excludes programs presenting information primarily for entertainment value.
- 12. TV PROGRAM CATEGORIES ○ LONG-FORM DOCUMENTARY ● Original works of non-fiction, primarily designed to inform but may also educate and entertain, providing an in-depth critical analysis of a specific subject or point of view. ○ REPORTING AND ACTUALITIES ● Programs focusing on the coverage of conferences, political conventions, opening/closing of events (including awards dinners) and political debates. ○ RELIGION ● Programs dealing primarily with religion and religious teachings, as well as discussions of the human spiritual condition.
- 13. TV PROGRAMS CATEGORIES ○ FORMAL EDUCATION AND PRE-SCHOOL ● Programs presenting detailed information related to a wide variety of topics and used by the viewer primarily to acquire knowledge. All programs targeted at pre-schoolers (ages 2-5). ○ INFORMAL EDUCATION/RECREATION & LEISURE ● Programs presenting information on recreation, hobby and skill development, recreational sports and outdoor activities, travel and leisure, employment opportunities, and talk shows of an informative ("how-to") nature. ○ SPORTS ● Programs of live or live-to-tape sports events and competitions including coverage of professional and amateur tournaments. ● The category also includes programs reviewing and analyzing professional or amateur competitive sports events/teams. ● Documentaries on sports-related topics fall under category
- 14. TV PROGRAM CATEGORIES ○ DRAMA AND COMEDY ● Entertainment productions of a fictional nature, including dramatizations of real events. ○ soaps ○ Sitcoms ○ Specials, mini-series ○ Theatrical feature films aired on TV ○ Animated TV programs or films ○ Stand-up comedy aired on TV ○ MUSIC AND DANCE ● Programs comprised primarily of live or pre-recorded performances of music and/or dance, including opera, operetta, ballet, and musicals. ○ MUSIC VIDEO CLIPS ● Short film or videotape productions or concert excerpts (clips)
- 15. TV PROGRAMS CATEGORIES ○ GENERAL ENTERTAINMENT AND HUMAN INTEREST ● Programs primarily about the world of entertainment and its people. These programs include celebrity profiles that may use promotional footage, talk or interview shows, award shows, galas and tributes. ● They also include entertainment-oriented magazine shows. ○ REALITY TV ● Programs that present unscripted dramatic or humorous situations, document actual events and typically feature ordinary people instead of professional actors. ● This type of programming involves passively following individuals as they go about their daily personal and professional activities. ○ GAME SHOWS ● Programs featuring games of skill and chance as well as quizzes. ● Programs featuring games of skill and chance as well as quizzes.
- 16. TV PROGRAMS CATEGORIES ○ PUBLIC SERVICE ANNOUNCEMENT ● Messages of less than 5 minutes duration intended to educate the audience about issues of public concern, encourage public support and awareness of a worthy cause. ○ REALITY TV ● Programs that present unscripted dramatic or humorous situations, document actual events and typically feature ordinary people instead of professional actors. ● This type of programming involves passively following individuals as they go about their daily personal and professional activities. ○ GAME SHOWS ● Programs featuring games of skill and chance as well as quizzes. ● Programs featuring games of skill and chance as well as quizzes.