Scheduling[1]
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This document discusses television scheduling and ratings. It explains that programmers schedule shows according to lifestyle factors like children's shows in the morning and prime time in the evenings. Ratings data is collected by BARB to determine viewer demographics and profiles for each show. Poor ratings can lead to shows being cancelled. Advertisers use ratings data to determine when and where to place ads. Programming and advertising aim to appeal to stereotypes to make shows easy to follow for audiences. However, television often simplifies or leaves out facts due to biases.
Scheduling[1]
- 1. THE GRAND PLAN OF WHAT PROGRAMME GOES OUT AT WHAT TIME! SCHEDULING
- 2. EXAM - Section B Can you remember what the exam question will cover in relation to comedy?
- 3. PLANNING TV CHANNELS – want the highest ratings ADVERTISERS – want to put their ads on with the most popular programmes AUDIENCE – wants to know when to turn on
- 4. DIFFERENT TIMES LIFESTYLE – programmers choose programmes to fit in with audience (children’s programmes in the AM) PRIME TIME – 7-10pm when most people watch TV WATERSHED – 9pm when younger children are supposed to be in bed RULING LIVES – many phone calls go unanswered at peak viewing times
- 5. VIEWING FIGURES BROADCASTERS – need facts on who is watching what BARB – Broadcasters Audience Research Board carries out this research BARB – is owned by BBC, ITV, C4, C5 & BSkyB
- 6. BARB RESEARCH Samples – they monitor 5000 households Diversity – households are chosen to reflect a mix of ages, gender, race & income Audience Profile – using the information BARB creates a profile for each programme
- 7. POOR RATINGS BROADCASTERS – are in competition with each other (BBC1 + ITV1) EVERYONE – wants high ratings BBC – need high ratings to justify licence fee ITV – needs high ratings to attract advertisers POOR RATINGS – mean programmes are taken off air
- 8. ADVERTISING ADVERTISERS – collect info from BARB & look at GAS, ethnicity, income, education, religion, location & political beliefs. PRIME TIME – expensive to advertise but large audiences NI CHE AUDIENCE – focus certain products for certain times (Happy Meal – Childrens TV 4pm) SPONSORSHIP – gets regular mentions (Cadburys & Coronation Street)
- 9. TV – BAD INFLUENCE VIOLENT BEHAVIOUR MORALS – affected by sexual content FAMILY LIFE – breakdowns as no communication
- 10. GENDER MEN – like closed narratives/factual WOMEN – like open narratives/soap operas
- 11. STEREOTYPES USEFUL – make shows easy to follow understand, recognised by audience COMMON – in soap operas, TV adverts and sitcoms REFLECT – values of society at the time (e.g.1950’s women cleaning/2010’s man cleaning oven)
- 12. TV REALITY GAP PROGRAMME MAKERS – leave stuff out and show what they want us to see (one sided interviews) REASON – could be lack of time or bias but often facts are simplified or sometimes withheld REPRESENTATION – is often someone else’s version of the story
- 13. QUIZ