The Black-Litterman model estimates expected market returns while avoiding issues with Markowitz optimization. It uses weights from a well-diversified index and adjusts them based on the investor's views, applying Bayesian statistics. The methodology involves estimating variables, making assumptions about the market proxy and covariance matrix, specifying an investor's views, and combining all the information in an optimization equation to minimize distance from the market portfolio and views. OLS regression estimates parameters by minimizing the sum of squared errors to make the model's predictions as close to the actual values as possible on average. It has an analytic solution and is superior under certain assumptions proved by the Gauss-Markov theorem.