Schema Markup Essentials by Semrush
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The document outlines various metrics related to digital marketing performance, including increases in rankings and click-through rates. It discusses the process for determining business value from potential client bookings and measures key performance indicators like conversion rates and implementation costs. Additionally, it highlights the importance of schema for improving search results and provides insights from various sources related to SEO and analytics.
![1
Determ
ine
the
Business
Value
Is
a
potentialclientbooking
a
villa?
Is
an
ecom
m
erce
transaction?
A
subscription
to
a
service?
Orpotentiallead?
H
ow
m
uch
is
a
conversion
w
orth?
2
M
easure
the
Conversion
Rate
W
hatis
the
percentage
ofvisitors
ofthe
w
ebsite
thatcom
plete
the
goal?
3
Analyze
Im
plem
entation
Costs
W
hatdoes
ittake
to
getthis
running?
Is
ita
plugin?
Is
ita
developm
entcost?
4
Do
the
M
ath
and
Getthe
ROI
[(Total#
ofClicks
*CV)*Business
Value]-
Costs
01](https://image.slidesharecdn.com/semrush-schemamarkupessentials-200923102631/85/Schema-Markup-Essentials-by-Semrush-6-320.jpg)
Schema Markup Essentials by Semrush
- 1. Sep 2020
- 3. def .
- 5. ● +12% avg. rankings growth (from 28.7 to 25.6) ● +22.22% CTR increase (from 1.8% to 2.2%) Source: GSC data from a travel brand in 01
- 7. 🤑
- 8. DISCOVER AMP ARTICLE we start here we start here 01 Source: GSC data from a news publisher in
- 9. 02 Source: SEOZoom data from a photo blog in
- 10. 02 Source: Semrush data from a OTA in
- 11. “Google may decide to add results from an augmentation query to the results for the query searched for to improve the overall search results.” Bill Slawski - SEO by the sea PATENT
- 12. 03
- 13. 03
- 14. 😏
- 16. 02
- 17. 04
- 19. ● ● ● ● BETA 04
- 21. 04
- 23. 05 “Schema is a multitasker.” Jennifer Schmich - Content strategy & systems 🌈 Intuit <Article> <Airport> <Place> <Event> <Article>
- 25. 05 Source: Google Analytics data from a design blog in
- 26. 06
- 27. 06 Source: Google Analytics data from a tech publisher in
- 29. 🙂