SCM & CRM of Amul
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The document discusses supply chain management and customer relationship management practices at Amul, the largest dairy cooperative in India. It outlines how Amul has grown to become one of the largest milk producers in the world through practices like timely payments to milk suppliers, quality checks, and using technology to connect farmers to veterinary doctors. Amul also integrates customer feedback, sponsors events to engage customers, and uses mobile apps to provide customer service.
SCM & CRM of Amul
- 1. Supply Chain Management & Customer Relationship Management
- 2. Introduction The milk industry in India has been on a sturdy path of progression since Indian independence The milk production of India has grown from 17 million tonnes (1951) to 132.43 million tonnes (2012-2013) India is the world’s largest milk producer; accounting for more than 17% of the world’s total milk production Amul ranks 15th among the top dairy organization in the world
- 6. SCM Practices by Amul Codification of raw material in an easy to understand manner Payment to the milk suppliers on time Quality checks Using technology to connect farmers with veterinary doctors
- 7. SCM Practices by Amul IT integration and widening the reach of IT at village level Active customer feedback and incorporation in improvement Active involvement of GCMMF employees in all activities of the member unions Closer and deeper relationships with the business associates. i.e. wholesales, and distributors
- 8. Customer Relationship management . Definition . Need of CRM . Importance of CRM
- 9. CRM by AMUL Sponsorships for Awards and Olympics Talent promotions through events Constant Feedback from distributors Public awareness campaigns
- 10. World Milk Day celebrations In-store interactive celebrations on festivals Information Technology Integration Mobile App for consumers: • Amul Store Locator • Amul Explorer CRM by AMUL
- 11. Project By • Abhishek Shinde • Ashish Jain • Imad Sirkhot • Karen D’Souza • Ketaki Misra • Kirk Coutinho
Editor's Notes
- #3: Sales Turnover the last 5 years 2008-09=₹67113 , 2009-10= ₹80053 ,2010-11= ₹97742 , 2011-12= ₹116680 ,2012-13= ₹137350 , 2013-14= ₹181434