Scott Kveton Scalable and Repeatable Business Models
- 1. Scalable & Repeatable Business Models Scott Kveton February 11th, 2013
- 2. 3 Tales & 3 Lessons
- 3. Father, Geek, Foodie, Pizza Maker & Bacon Lover.
- 4. TALE #1: For the Love of Bacon
- 5. I sold bacon on the Internet.
- 6. WTF?
- 7. Timeline • Have few beers with friends • Joke about “selling bacon on the Internet” • Talk trash about it • Buy domain name • Realize you’re committed (aka “oh shit”) • Set a date • Go!
- 8. Launch in 30 days.
- 10. Figure it Out: Go! • Fulfillment • Inventory • Website technology • Promotion/marketing • Content • Price Points • Product – Bacon • Product – T-Shirts
- 13. Technologies We Used • Google Checkout • Bank of America • JS-Kit – Reviews • Endicia – Postage • IntenseDebate – comments • USPS – Shipping • WordPress – Blog • HP - inkjet printer • AWS – Backups • iMovie, Photoshop • Vimeo – vids • Craigslist - Fridges/Freezers • Ads: Google, Facebook & • Friends – Models MySpace • Designer - Wives • Google Analytics • RingCentral - Phone/Fax • UserVoice – Feedback • Linode – Hosting • MyCorporation.com
- 14. We did it in 21 days.
- 15. LESSON #1: Ship Fast and See if the Market is There
- 16. TALE #2: For the Love of Airships.
- 19. Guidelines 1. Business model from day 1. 2. Launch in 30 days or less. 3. Company name must have “Airship” in it.
- 20. How do you tell everybody in the world about your company?
- 21. Getting the Word Out
- 22. Getting the Word Out
- 25. Perfect target audience: • Rabid developers • Captive audience • Been in line for hours • Don’t tend to think ahead
- 26. End of the line
- 29. Started with “Basic” & “Call for pricing”
- 31. LESSON #2: You will spend a shit ton of time on pricing and packaging. Think long and hard about it.
- 32. TALE #3: More Than Just Push.
- 34. Turn Location into Loyalty
- 35. Identified Digital Wallets as 3rd Investment Wave 1. Advertising 2. Apps 3. Passes
- 36. LESSON #3: Your customers will tell you what you‘re supposed to sell them. Not the press.
- 37. Conclusion: • Launch early, find your market • Think hard on pricing/packaging • Listen to your customers