5 Design Hacks to Build a Better Product in Less Time
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The webinar discusses five design hacks that can accelerate early product development and help create better minimum viable products (MVPs) in less time. Speakers emphasize the importance of identifying the right early customers, using customer insights to refine designs, and employing a streamlined process to enhance efficiency and learning in the product design cycle. Key techniques include lightweight testing, habit-based insights, and a focus on skill-building core loops to align products with user needs.
5 Design Hacks to Build a Better Product in Less Time
- 1. WEBINAR 5 Powerful Design Hacks to build a Better Product in Less Time Wanda Meloni Exec. Director of the Open Gaming Alliance & Editor of the Gaming Business Review. Amy Jo Kim CEO of Shufflebrain a design studio focused on smart games for a connected world.
- 2. WEBINAR 5 Powerful Design Hacks to build a Better Product in Less Time Amy Jo Kim, Ph.D. co-founder, Shufflebrain
- 3. Is this you? • need to accelerate early design process • tough to find the right early customers • hard to make a stripped-down MVP
- 4. What You Will Learn Actionable techniques for creating a better product in less time
- 5. As a child I loved to play
- 6. As a child I loved to play But I didn’t love to compete
- 7. one night on a beach in Greece my creativity was re-ignighted
- 8. I found another way to play
- 9. I developed my coop design skills
- 10. then one day, I got THE CALL
- 11. we created a breakthrough hit
- 12. which led to more breakthrough hits
- 13. and design tips, tricks & shortcuts Early Customer Funnel JTBD & Habit Stories Skill-Building Core Loop
- 15. What I’ve learned • Early product development is HARD • It becomes faster & easier with the right shortcuts & hacks • 6 months of progress in 6 weeks
- 17. Amy Jo has a refined and effective process for bringing early product ideas to life. Blair Ethington VP Covet Fashion
- 18. RESULTS connected with aspirational market evergreen hit with millions of players
- 19. Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no-brainer. Ofer Leidner President, Happify
- 20. RESULTS iterated product with customer insights now market leader in digital happiness
- 21. What if you could… • Accelerate your early product development?
- 22. What if you could… • Accelerate your early product development? • Talk with EXACTLY the right customers early on?
- 23. What if you could… • Accelerate your early product development? • Talk with EXACTLY the right customers early on? • Turn those insights into a simple yet compelling MVP*? *Minimum Viable Product
- 24. What if you could… • Accelerate your early product development? • Talk with EXACTLY the right customers early on? • Turn those insights into a simple yet compelling MVP*? • Do all of this in just a few weeks? *Minimum Viable Product
- 25. 5 Design Hacks to super-charge your MVP
- 26. Small, high-learning experiments1 To increase your chances of success, minimize time through the Build-Measure-Learn cycle. Eric Ries Author, The Lean Startup
- 27. Ideas Design & Build Product Measure Data Learn Ask the hard, important questions upfront
- 28. Will people subscribe to a digital service that delivers daily happiness exercises?
- 29. Will fashion-loving, young women play a dress-up game with real designer clothes?
- 30. MVP Canvas Surface & test your high-risk assumptions
- 31. MVP Canvas Surface & test your high-risk assumptions
- 32. Early Customer Funnel2 Early Adopters will put up with cost & ridicule for innovations that meet real needs. Erika Hall Author, Just Enough Research
- 33. Geoffrey Moore, 1992 To cross the chasm…
- 34. Find & delight a few passionate early customers
- 35. Test & refine your assumptions Early Customer Funnel
- 36. Ask just a few revealing questions Daily Habits Beliefs & Ideas Unmet Needs
- 38. • 25 fashion-obsessed women 18-40 • both gamers & non-gamers • existing player base + Craigslist ads WHO
- 39. • 25 fashion-obsessed women 18-40 • both gamers & non-gamers • existing player base + Craigslist ads • 10 minute screening interviews • 3-5 revealing questions • best subjects become paid testers WHO WHAT
- 40. Fashion Browser stay up-to-date on fashion trends Co-Creator shop & dress with a buddy Armchair Stylist tell other people how to dress RESULTS 3 key activity patterns
- 41. Customer Habit Stories3 The chains of habit are too weak to be felt until they are too strong to be broken. Samuel Johnson Author
- 43. • Identify relevant habits • Match habit to unmet need • Look for emotional & situational triggers Study their daily routines
- 44. Capture Habit-based Insights When _________ I want to ______________ so I can _____________ trigger activity + goal outcome Habit Stories
- 45. Fashion Browser stay up-to-date on fashion trends Co-Creator shop & dress with a buddy Armchair Stylist tell other people how to dress
- 46. Fashion Browser stay up-to-date on fashion trends Co-Creator shop & dress with a buddy Armchair Stylist tell other people how to dress
- 47. Fashion Browser Existing habit “When I’m tired after a long day at work, I want to flop on the couch and get the escapist, immersive hit of flipping through Vogue - but in a game.”
- 48. Fashion Browser Habit Story When I need to relax after a long day at work Trigger
- 49. Fashion Browser Habit Story When I need to relax after a long day at work I want to see gorgeous, creative outfits – made from the latest designer fashions Activity Trigger
- 50. Fashion Browser Habit Story When I need to relax after a long day at work I want to see gorgeous, creative outfits – made from the latest designer fashions So I can stay on top of fashion trends in a fun, relaxing & playful way Activity Outcome Trigger
- 51. Skill-building Core Loop4 In a loop, you’re learning a skill and updating your mental model. That’s what leads to player delight. Dan Cook Game Designer
- 56. Skill-building = making customers more awesome
- 57. Skill-building = making customers more awesome
- 58. Core Loop = skill-building habit loop Skill-Building Core Loop
- 59. EscapeTime! urge to dive into an escapist world Browse your Style Feed Rate/Comment on Outfits Earn $$, Dress for Events, Collect Ratings Activity Feedback & Progress Investment Path Internal Trigger
- 60. EscapeTime! urge to dive into an escapist world Browse your Style Feed Rate/Comment on Outfits Earn $$, Dress for Events, Collect Ratings Activity Feedback & Progress Investment Path When I need to relax after a long day at work I want to see gorgeous, creative outfits – made from the latest designer fashions So I can stay on top of fashion trends in a fun, relaxing & playful way Urge or Need Engaging Activity Desired Outcome Internal Trigger
- 61. EscapeTime! urge to dive into an escapist world Browse your Style Feed Rate/Comment on Outfits Earn $$, Dress for Events, Collect Ratings Trigger Activity Engaging activity satisfies an urge or need Internal Trigger
- 62. EscapeTime! urge to dive into an escapist world Browse your Style Feed Rate/Comment on Outfits Earn $$, Dress for Events, Collect Ratings Activity Fashion Browser Internal Trigger
- 63. Feedback & progress promote learning & mastery EscapeTime! urge to dive into an escapist world Browse your Style Feed Rate/Comment on Outfits Earn $$, Dress for Events, Collect Ratings Feedback & Progress
- 64. EscapeTime! urge to dive into an escapist world Browse your Style Feed Rate/Comment on Outfits Earn $$, Dress for Events, Collect Ratings Feedback & Progress Armchair Stylist
- 65. EscapeTime! urge to dive into an escapist world Browse your Style Feed Rate/Comment on Outfits Earn $$, Dress for Events, Collect Ratings Investment Path Investment & triggers pull people back Engaged Trigger Check your Stats
- 66. BreakTime! urge for a quick social “hit” Read & Respond to Updates Check Notifications & Stats Collect faves, RTs & followers Check your Stats
- 67. BreakTime! urge for a quick social “hit” Read & Respond to Updates Check Notifications & Stats Collect faves, RTs & followers Activity TriggerEngaging activity satisfies an urge or need Internal Trigger
- 68. Feedback & progress promote learning & mastery BreakTime! urge for a quick social “hit” Read & Respond to Updates Check Notifications & Stats Collect faves, RTs & followers Feedback & Progress
- 69. Investment & triggers pull people back BreakTime! urge for a quick social “hit” Read & Respond to Updates Get Notifications, Check Stats Activity Investment Path Engaged Trigger Check your Stats Collect faves, RTs & followers
- 70. PartyTime! urge for a fun social activity Play a Song Together Get your Score, Accolades, $$ get better, play harder songs & bigger venues Core Loop Feedback & Progress Investment Path Activity Internal Trigger Beat the Song Engaged Trigger
- 71. Lightweight weekly play-tests5 There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker Author
- 72. The power of play-testing • Find & leverage early customers
- 73. The power of play-testing • Find & leverage early customers • Source & test ideas quickly
- 74. The power of play-testing • Find & leverage early customers • Source & test ideas quickly • Get high-value input for your MVP
- 75. Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off.
- 76. CHALLENGE build high-learning MVP for digital community
- 77. SHORTCUTS clarify product strategy find the right customers prototype & test MVP
- 78. RESULTS launched Youtube MVP, raised Series B, built sharing platform
- 79. Small, high-learning experiments Early Customer Funnel Customer Habit Stories Skill-building Core Loop Lightweight weekly play-tests 1 2 3 4 5 5 Design Hacks to accelerate innovation
- 80. How can you benefit from these shortcuts? Accelerate your design & development process + Identify & leverage the right early customers + Use game thinking to build a simple, compelling MVP
- 81. What We Do accelerate your path to product/market fit with gaming smarts
- 82. 1. Plan your experiment 2. Identify the right customers 3. Distill their habits & needs 4. Prototype your Core Loop 5. Test your prototype 6. Validate your strategy & design Define & test your key assumptions MVP Canvas
- 83. 1. Plan your experiment 2. Identify the right customers 3. Distill their habits & needs 4. Prototype your Core Loop 5. Test your prototype 6. Validate your strategy & design Find EXACTLY the right early customers Early Customer Funnel
- 84. 1. Plan your experiment 2. Identify the right customers 3. Distill their habits & needs 4. Prototype your Core Loop 5. Test your prototype 6. Validate your strategy & design Distill key insights into design-ready stories Habit Stories
- 85. 1. Plan your experiment 2. Identify the right customers 3. Distill their habits & needs 4. Prototype your Core Loop 5. Test your prototype 6. Validate your strategy & design Prototype a simple yet compelling Core Loop Skill-Building Core Loop
- 86. 1. Plan your experiment 2. Identify the right customers 3. Distill their habits & needs 4. Prototype your Core Loop 5. Test your prototype 6. Validate your strategy & design Test your prototype with early customers 3-Part MVP Test
- 87. 1. Plan your experiment 2. Identify the right customers 3. Distill their habits & needs 4. Prototype your Core Loop 5. Test your prototype 6. Validate your strategy & design Validate your strategy & iterate your design Alpha Product Brief
- 88. Let’s talk! • 15-30 minutes • Review your project • Provide feedback & answer questions • Together decide if our programs are right for you