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SELLING SKILLS DEMONSTRATION
                                 ICICI BANK



Challenge: ICICI Bank had merged with ICICI to form the second largest bank in the
country. It had recruited and acquired a large number of non banking and non sales
   people. There was a need to upgrade those individuals skills and knowledge.



Solution: Because of the large numbers of trainees and IT enabled nature of the bank,
    ICICI went the elearning route. Hence sales simulations, product and process
 knowledge was given to the employees on their desktops. The usage and skill level
                               increased very quickly.




                                      Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
Website : www.enhancelearning.co.in
If you want more information about
E-learning or Enhance Systems, contact us
on the following details


 Website : www.enhancelearning.co.in
 (feel free to visit our website for demos on
 our completed projects)

 Email:
 prashant.khanna@enhancelearning.co.in
 learning@enhancelearning.co.in

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Screen shots of Demo of elearning Course developed by Enhance

Editor's Notes

  • #3: Bankers Selling Skills builder is a Simulation based, on-the-job learning environment, designed to match the learning profile of the sales people.
  • #4: The program starts with a pre-quiz that helps the learner become cognizant about his current level of knowledge and opens him for subsequent learning.
  • #5: Pre-quiz offers randomly generated questions on various facets of Bankers Selling Skills.
  • #6: Based on the performance in the pre-quiz, the learner gets a profile of his knowledge of the Selling Process, with the option to get conceptual learning on the area that need better understanding.
  • #7: Armed with his learning need and conceptual knowledge of the selling process, the learner gets into a simulated concrete-experience situation, with his mentor inviting him to take up some business calls and achieve a sales target.
  • #8: The program offers a range of prospects for the learner to choose from. The matrix visible here contains a combination of Difficult, Moderate and Easy cases. The user has to pick a combination across the rows and columns to get past the minimum target assigned by the mentor.
  • #9: This screen is the learner’s prospects home page, created based on the cases selected by him. The learner can calls on the short listed prospects any order.
  • #10: Selection of any case starts the simulated case. Prospect’s synopsis is providing in the opening slide.
  • #11: Based on prospects statements and queries, the learner has to answer based on a set of options that the program offers. The options are so created that the right ones will allow the learner to get to the next dialogue, but the wrong one could lead to the prospect getting turned off and terminating the call.
  • #12: The decision tree so created, allows the learner to traverse the question answer chain, quite like he would in a real-life face to face situation.
  • #13: The mentor comes in at the end to the case to summarize the call, and points to the area of improvement. A link on this screen allows the learner to visit the entire case flow again.
  • #14: The case summary provides the learner the options that he had, the choice he made and the best choice that would have been in the situation. It’s a strong learning metaphor for a reflective sales person.
  • #15: Based on the performance the learner has the opportunity to revisit any of the Selling Skills concepts and get ready for his next call.