Screenpush deck
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Screenpush is a digital marketing agency that helps brands tell their story to customers through content marketing. They work with clients to craft, produce, and distribute branded content across various digital channels and technologies. Screenpush can help brands engage audiences and deliver tangible ROI through services like branding, creative design, app development, video production, paid media, e-commerce, SEO/SEM, and social marketing.
Screenpush deck
- 2. Digital marketing is how you tell your brand’s story to your most important audience - your customers. Inspired by the core philosophy that Content is King and Technology is the Castle, Screenpush works with our clients to help craft, produce and syndicate that story. Learn how Screenpush can help your brand Engage your audience while creating a lasting Connection that will help Deliver a tangible ROI.
- 3. S E R V IIC E SOA N D R V IL U T I O N S L ST F SE SO CES DIGITAL AGENCY OF RECORD BRANDING CREATIVE DESIGN APP DEVELOPMENT VIDEO PRODUCTION 01011 00110 11001 10101 PAID MEDIA E-COMMERCE SEO/SEM SOCIAL MARKETING PROGRAMMING
- 4. CLIENTS F A S H I O N , S P O R T S , T E C H N O L O G Y, S P I R I T S , E - C O M M E R C E , AG E N CY V E N D O R S , V I D E O GA M E S
- 5. BRANDING DESIGN Your Brand Identity is more than just a logo, website and tagline. It is how you communicate your brand’s core values. It tells your unique story and enables you to engage with your customers. Our Brand Design team undertakes a comprehensive assessment of your emotional corporate image and then translates that into a visual design that communicates your brand to the world at large. BRAND IDENTITY WORK
- 12. APPLICATION DEVELOPMENT Our application development team works with our clients to actualize mobile and web applications from concept to market launch. We approach application development with one eye toward developing technology and another focused on market success. Our proficiencies include iOS and Android development, UI & UX teams, PHP, RubyRails and other programming langagues.
- 13. APPLICATION DEVELOPMENT Overview and Breakdown Food Trucks On Demand: Challenge The Food Truck market is huge and only set to get bigger. However with this rampant growth there are also emerging challenges. To be successful, truck owners must find ways to balance supply and demand with the ability to find and connect with customers in a saturated market. Screenpush discerned the need for an app that would help food trucks mitigate risk by connecting them with customers looking to be fed; while simultaneously providing a convenient service to consumers looking for food trucks, but unsure about where they might find one. We devised Food Trucks On Demand as a unique crowdfunding solution that would be a win-win for truck owners and consumers alike. In terms of developing FTOD, one of the biggest challenges we faced was trying to figure out an algorithm capable of handling credit card transactions in a broad manner that would be compatible with a new type of crowdfunding. We were also faced with the challenge of how to keep our iteration development fast enough to compete with the demands of the rampantly expanding food truck marketplace. Solution Front-end design in building Food Trucks On Demand was handled using HTML5. In terms of back-end development, we utilized technological tools and platforms that included PHP, Zen Framework and MySQL. Early on in our development of FTOD, we also discovered that existing off-the-shelf SaaS platforms weren’t really suitable to our needs. Thus, we choose to develop our own custom ecommerce platform in order to run FTOD. Results Ultimately, we were successful in conceiving, developing and launching Food Trucks On Demand - a fully functioning app that services multiple end points for the user, the trucks, the consumers, the commissaries, and restaurants that are looking for an entry into the burgeoning food truck market. FTOD is a unique platform that enables customers to place their orders via web or smartphone. Payments are authorized to customers’ cards but charges are only finalized once a truck owner has confirmed an event. Truck owners confirm events when enough customers have placed orders to make it worthwhile for their truck to show up. Once the truck is confirmed, customers’ cards are charged and they receive a verification code they present to the truck to receive their meal.
- 14. APPLICATION DEVELOPMENT Overview and Breakdown 01011 00110 11001 10101 • Front-end Design • HTML5 • Back-end Development • PHP • Zend Framework • MySQL
- 15. APPLICATION DEVELOPMENT Overview and Breakdown Notifly: Challenge Missed appointments, or no-shows, can be a huge revenue drain. Not just for medical and dental practices, but also for salons, stylists, personal trainers and other appointment driven businesses. No show rates in some instances can be as high as 45% and for a medical practice a single no-show can mean losing between $100 to $500 in revenue. Many businesses try and compensate for high no-show rates by overbooking; leading to longer waiting times and client dissatisfaction, both of which make future no-shows even more likely. Using phone call reminders to manage appointments can lead to clients feeling harassed, while typically leaving the business with no time to schedule a replacement should a customer cancel. Solution While people are often unavailable to accept phone calls during working hours, up to 90% of all text messages are actually read by the recipient. And they typically elicit a higher response rate than email or phone calls. So to help businesses deal with the problem of no-shows, we designed and built Notif.ly; an innovative web-based appointment reminder tool designed to make it easy for anyone to manage appointments by sending out convenient texts to clients. We also made Notif.ly’s basic plan available for free to anyone who wants to give it a try. Results With Notif.ly’s simple, easy-to-use dashboard, medical practices and other businesses can now see at-a-glance who’s confirmed, who’s cancelled, and who hasn’t replied yet. Notif.ly has helped many businesses decrease their no-show rate by over 60%, freeing up business owners and employees to concentrate on important things like keeping clients happy, tracking down new leads and fostering a better work environment. For many businesses, using Notif.ly can result in a weekly revenue increase of anywhere from $500 to $2,000. This can lead to an annual revenue increase of between $25,000 to $100,000. By using Notif.ly businesses everywhere are now making more money by ensuring they have no more no-shows.
- 16. APPLICATION DEVELOPMENT Overview and Breakdown 01011 00110 11001 10101 • Front-end Design • HTML5 • Back-end Development • IOS / Android • Ruby on Rails • CoffeeScript • MySQL
- 17. APPLICATION DEVELOPMENT Overview and Breakdown Hill Bill Challenge Screenpush and our partner Balloon 27 Games worked together to develop Hill Bill, a new iOS motorcycle trick jumping game inspired in-part by Evel Knievel and in-part by the old NES title, Excitebike. With team members in widely dispersed geographic locations, including Europe, Los Angeles, and Canada, just working together and maintaining communications was a challenge. Also, one of the key elements of the game was that it had to be simple and intuitive, something difficult to maintain in an intricate game with multiple jumps, settings, costumes and other variables. With Hill Bill, we ultimately aspired to create a 3D game that would be artistic as well as entertaining. Solution Hill Bill was built using various iOS development tools including Xcode, Apple’s powerful integrated development environment for creating apps for Mac, iPhone, and iPad. For Android we utilized technologies like Jelly Bean and OpenGL ES 3.0. We used various technological tools to bridge the geographic divides. These included Basecamp to stay connected for file sharing and exchanging basic info, and OnTime, a bug tracking application. We also used Versions as our SVN to get a copy of the game up into the cloud. Some tutorials had to be added to the game, but we managed to keep it light, while also striving to make Hill Bill broad enough to appeal to both kids and adults. Results The end result was a motorcycle trick jumping game for iOS and Android; the storyline of which follows the adventures of Hill Bill, a hillbilly who as a kid idolizes Evel Knievel. Wanting to become the next great motorcycle daredevil himself, Bill buys a motorbike and embarks on a career as a motorcycle jumper. We follow Bill’s adventures as he travels and performs jumps across six beautiful worlds and on over 60 different levels. In marketing Hill Bill, we brought the full brunt of Screenpush’s proprietary marketing platform to bear in an organic earned and owned media campaign. We identified high-value consumers based on Keyword-driven digital conversations and competitive analysis. We were able to promote and distribute information about the game to well over 100-targeted users per day. We had a very high click-thrurate of 25%-45%, with a total download / conversion rate of close to 5%. We also engaged various game review sites and bloggers who helped promote the game, and we gave the game away for free for a limited time, bumping up its overall ranking on the App Store. Coupled with a strategic paid media campaign, this enabled us to scale Hill Bill very quickly.
- 18. APPLICATION DEVELOPMENT Overview and Breakdown 01011 00110 11001 10101 • iOS • Dev tools • Xcode • Android • Jelly Bean, • OpenGL ES 3.0
- 20. DIGITAL MARKETING HEALTH AUDIT ™ A CUSTOMIZED 72 POINT REVIEW AND COMPETITIVE AUDIT. Our Digital Marketing Health Audit is more than just a mere analytics report. The data we compile and analyze is utilized by our team to formulate a strategy that encompasses the entire digital social sphere surrounding your brand. The end result is a detailed report that gives you a unique insight into not only your brand’s digital marketing health but what your competitors are doing right, and what they are doing wrong. Digital Marketing Score 7.5 Social Score 9.0 SEO/SEM Score 8.0 Website Score 2.0 E-Commerce Score 4.0
- 21. SOCIAL MARKETING Screenpush’s social marketing services are comprised of unique branded content strategies informed by big data. We begin with an in-depth discovery process that involves using demographic, psychographic and competitive data sets to identify and target your customer base. Using 15 different SaaS programs we build out a comprehensive database that allows us to communicate directly to your customers. We then syndicate and promote the branded content we have produced directly to your audience. The results speak for themselves: Our clients’ social engagement is nearly 4x industry averages and their social growth is nearly double.
- 22. Where does your target audience consume content and engage with brands? We utilize multiple digital analytics platforms together with big data tactics to identify and target those sources. Our ability to apply these proprietary techniques and platforms to your digital and paid media campaigns allows for higher then average engagement and conversions.
- 23. BRANDED CONTENT MARKETING If technology and social networks are the veins of your brand’s life system, then content is the blood that keeps it alive. Our content marketing team designs unique original content and deploys it across all relevant social marketing channels to engage your audience and drive profitable consumer actions. Our Director of Branded Content is a 15 year DGA member and we retain a team of highly skilled photographers and social content creators who excel at generating unique and compelling brand stories.
- 24. Once your branded content is produced we then distribute and syndicate it directly to your target audience. Our content syndication team will also monitor and reply to any communications received by your customers via your owned media platforms.
- 25. Digital paid media can be the engine that drives your social media or online marketing campaign. Paid media offers a level of control and measurability that's hard to attain otherwise. When deployed in the correct manne paid media forms an manner, integral part of any converged media marketing strategy, helping to boost the power of your owned media while generating earned media to extend the reach of your campaign. Screenpush can provide you with expert paid media campaign management that's specially tailored towards helping you meet your campaign goals.
- 26. Even with the exponential growth of social networks like Twitter, Facebook and YouTube, for the majority of B2C and B2B websites, 50% of all web traffic still originates from Google, Bing and Yahoo. Search engine algorithms are updated constantly. Our SEM team works in concert with our social team to ensure that your website increases in rank for relevant keywords, resulting in a maximum increase of traffic to your site.
- 27. 01011 00110 11001 10101 The DASHBOARD ™ Welcome to One-Tab Analytics. 182 SOCIAL & DIGITAL CHANNELS. ALL IN THE DASHBOARD ™. With the typical business now operating on an average of 15 different online and digital channels, keeping track of how your marketing campaigns are performing can be a tedious and confusing affair. The Dashboard allows you to view all the relevant data and metrics in one location, enabling your team to focus on optimization and efficacy, instead of learning how to use multiple emerging platforms.
- 28. SOCIAL MARKETING Total Results 180M+ Total Online Engagement 55M YouTube Views 35M+ 6M+ Twitter Followers Facebook Fans
- 29. CASE STUDIES Overview and Breakdown
- 30. www.avp.com Challenge The Association of Volleyball Professionals (AVP), a professional sports league for Beach Volleyball, had helped launch the careers of Olympic Gold Medalists like Kerri Walsh Jennings and Misty May-Treanor. Heading into their 30th Anniversary Professional Tour, and with an eye on the 2016 Rio Olympics, AVP needed the right agency partner to relaunch itself digitally and reassert its position as the premier domestic beach volleyball league. Solution Signed on as AVP’s Digital AOR, Screenpush conducted a Digital Marketing Health Audit™, which identified issues with their SEM efforts, and social marketing engagement as well as stagnant social growth. In three weeks we designed, developed and launched a new search optimized website and started a focused search marketing integration campaign. We devised a content strategy involving video, blog posts, PR, social media, and unique engagement initiatives. We worked with AVP’s internal team to execute this strategy. We completely revised AVP’s brand book, created new logos, and imagery; all focused around the idea of AVP Beach Volleyball as the ultimate beach lifestyle sport. Results Increase in Online Engagement: Reach across Facebook and Twitter increased over: Total Monthly Engagement: Google Search Results: Top 5 Rank for 10 most relevant Keywords “ I have sincerely enjoyed working with the entire team at Screenpush. They are professional, strategic, focused on execution, and have always gone above and beyond what was expected. Screenpush has been absolutely instrumental in helping the AVP launch our entire digital presence.” DONALD SUN Owner - AVP
- 31. www.jacobdavis.com Challenge Named after the man who introduced the copper rivet to denim jeans. Jacob Davis USA is a boutique men’s jeans and clothing label that creates classically inspired clothing from salvaged denim, leather, twill and other materials that embody rugged, individualistic American style. Jacob Davis approached Screenpush with a great product, a compelling brand story, and very little else. At the time, they had only a rudimentary website that was little more than a domain placeholder and less than a hundred followers on Facebook and Twitter combined. In addition to needing a complete digital profile, they were also looking for a simple, effective way to sell their classic, Americana-inspired line of jeans and clothes online. Solution Within the space of one month Screenpush designed and built Jacob Davis USA a fully operational new website from the ground up. We took over their Facebook and Twitter channels and launched an aggressive social media campaign aimed at identifying key influencers and helping to build up the social side of their online presence. We successfully launched www. jacobdavisusa.com, which in addition to being brand centered and ecommerce enabled, also includes unique features like a timeline depicting how music, film and culture have helped fuel the rise of denim jeans over the decades, as well as how the brand’s namesake; Jacob Davis, played a key role in developing denim jeans by partnering with Levi Strauss to introduce the bronze riveted pocket. Results 01011 00110 11001 10101 Increase in site traffic: Percentage of the world that wears jeans on any given day: Increased online engagement: Launch of Brand “ In the world of fashion, the way you define your brand is crucial. The team at Screenpush has been absolutely vital in terms of creating our online profile and helping us to exponentially expand our digital presence. ” JASON BRIGGS CEO Jacob Davis USA
- 32. www.purityvodka.com Challenge Purity Vodka is an award-winning Ultra-Premium Vodka produced in a one-of-a-kind distillery housed in a castle in southern Sweden. While most so-called premium vodka brands are defined primarily by image and style, Purity Vodka possesses unique character and substance; stemming from its special distillation process, during which ninety percent of the liquid produced is discarded, in order to produce the purest and most premium product possible. The result is vodka that is of such exceptional quality that it requires no filtration, leaving all the natural flavors and character intact. Yet despite Purity Vodka’s obvious quality, the brand was relatively unknown outside of Sweden and approached Screenpush looking for a means to connect with a broader demographic of vodka drinkers. Solution First we focused on Purity Vodka’s status as an awardwinning international vodka with unique character and substance that set it apart from the crowded cluster of neutral, mainstream vodkas. Next we built a social media campaign designed to develop and relay internal initiatives, brand positioning and focus. We took over management of Purity Vodka’s social media platforms including Facebook, Twitter, Instagram, and Pinterest. Through the use of platforms such as Meltwater and our own Proprietary Dashboard, we monitored social media for conversations relevant to the Purity Vodka brand and employed a targeted social media strategy to engage both existing customers and fans of premium vodka we identified as potential customers. We also launched the #TasteChallenge campaign to help broaden awareness, reaching out to bloggers and sending targeted social media messages to tens of thousands of users to generate impressions and boost brand awareness. Results Instagram followers increased by: Twitter Followers increased by: 200% increase in rate of acquisition for new ‘Likes’ on Facebook Total Engagement increased by:
- 33. PROFICIENCIES Our team’s skill sets include: • Magento Certified Developer • RubyRails • HTML5 • PHP • Google Ad Sense • JQuery • iOS / Android
- 35. OFFICE LOCATIONS Los Angeles, CA Main Office Dallas, TX New York, NY Cannes, France
- 36. CONTACT US Screenpush International Inc. 5455 Wilshire Blvd. Ste 2127 Los Angeles, CA 90036 PHONE: 323-372-1289 WE’D LOVE TO HEAR FROM YOU info@screenpush.com