ITESM + Startup Essentials - Purpose Driven Learning
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Ury Sarabia presents on his methodology for purpose driven and problem based entrepreneurship training. He discusses 3 stories of his past entrepreneurial attempts that failed due to a lack of customer validation and learning. His current approach trains entrepreneurs using a Clientograma methodology to iteratively validate business models with customers over the course of bootcamps. This experiential training process has generated over $40,000 in real sales for startups in just 3 days. Sarabia advocates that this approach can train entrepreneurs at universities, incubators, and for communities to generate more successful outcomes than traditional models.
ITESM + Startup Essentials - Purpose Driven Learning
- 1. Purpose Driven Learning #StartupEssentials www.UrySarabia.com @sarabiau www.StartupEssentials.Co ury@startupessentials.co GSBI Network Meeting http://www.scu.edu/socialbenefit/entrepreneurship/gsbi/network.cfm Mexico City Tec de Monterrey http://www.itesm.mx/ March 23rd 2015
- 2. Founder & CEO at Startup Essentials Inc. Lives in New York From Bogotá, Colombia Electrical Engineer, Universidad Distrital Entrepreneur Jefrey Bulla
- 3. Ury Sarabia Founder & COO at Startup Essentials Inc. Corporate Experience at Dell & HP Entrepreneur Electronic Systems Engineer at Tec de Monterrey From Guadalajara, México
- 4. Current entrepreneurship problem 9/10 companies fail BIG WASTE OF MONEY AND TIME
- 5. #uncertainty
- 6. 3 STORIES
- 7. STORY # 1
- 8. Multiple Businesses & Attempts to Build Growing Startups + 15 years (half of my life, since youth) in search of an answer: How do I start a startup?
- 9. STORY # 2
- 10. 1. Business Plan (Business Model) 2. Pitching to Investors 3. Building the Product (Execute the Plan/Model) = US$ 65.000 of Investment (0 return) & 2 years of waste
- 12. same applies to Business Models
- 13. STORY # 3
- 15. Bootcamp 4x León, México Los Castillos vulnerable community 220 University Freshmen (Marketing, Biz Dev, Engineering, Design,etc)
- 16. 4 Bootcamps 32 Startups/Teams 3 Days of Hard Work 220 Entrepreneurs/Students
- 17. ONLY 3 Days of Hard Work (from the ground up)
- 18. ~USD $ 40,000 Total Sales Letters of Intent, Cash, Checks, Wires from real customers
- 19. What kind of stories do we want? 1 vs 2 vs 3 1 2 3 Cost 15 Years USD$ 65,000 (2 years) 3 days Results Poor ROI USD$ 0 ~USD$ 40,000
- 20. Cities / Campi Santa Fé (CSF) Guadalajara San Luis Potosí León
- 21. Approaches Mentors/Professors Incubators/Accelerators Students (all levels, even high-school)
- 22. WE EXPERIENTIALLY TRAIN PEOPLE ON Customer Development Lean Startup Investment Metrics Product/Market Fit Experimentation Product Development Growth Problem Identification Business Model Validation & Construction Accomplish Real Sales as Quick as Possible
- 23. Our methodology Our students follow this process Select a customer segment Discover and quantify a problem Design a value proposition Validate value proposition with real sales Identify Growth Models See video
- 25. Our Results During our bootcamps... People trained: College students Communities in poverty Elderly population Where? USA, Mexico, Colombia, and Chile
- 26. Current educational problem = subject based teaching
- 28. Facilitator Role
- 29. “Get Out of the Building” Steve Blank #LEARNING
- 31. #Reality
- 32. REALITY CHECK
- 34. #RESULTS
- 39. “Whoever learns (from customers) faster, wins”
- 41. 2) LeanCanvas.com 3) Business Model Canvas Analysis & Strategy 1) Clientograma http://seb.sx/clientograma Gradual Business Model Validation • Customer Learning Documentation • Hypothesis Formulation • Measure Performance
- 42. Clientograma A B C D Problem = NO Problem=SI Exploration Exploration Pitch Concierge Customer Customer/Problem Value Proposition Revenue Streams Solution Channels Revenue Streams Costs ExperimentsBusiness Model
- 43. Clientograma A B C D Problem = NO Problem=SI Exploration Exploration Pitch Concierge Customer Customer/Problem Value Proposition Revenue Streams Solution Channels Revenue Streams Costs ExperimentsBusiness Model PURPOSE
- 45. A
- 47. C
- 50. WHAT’S NEXT?
- 51. ENTREPRENEURSHIP STAGES Entrepreneurs / Teams Selection Experiential Training Tracking / Follow-Up
- 53. Methodology Transfer - Multipliers Experiential Training
- 55. Our methodology is supported by our app Startup Essentials Exchange Exchange is a tool for training entrepreneurs and tracking the most important startup metrics to increase chances of success
- 56. ❖ CONFERENCES AND SHORT CLASSES ❖ BOOTCAMPS (3 TO 5 DAYS OF INTENSIVE TRAINING) ❖ MENTORSHIP AND COACHING FOR ENTREPRENEURIAL TEAMS ❖ STARTUP ESSENTIALS LICENCE FOR UNIVERSITIES, INCUBATORS, ACCELERATORS, AND COMPANIES ❖ STARTUP ESSENTIALS EXCHANGE: OUR PLATFORM TO TRAIN ENTREPRENEURS AND FOLLOW-UP OUR OFFER
- 57. ¡SALIDA A LA BOLSA DE VALORES!
- 58. EVIDENCE-BASED ENTREPRENEURSHIP Less Fantasies More Evidence
- 61. #LatAm The land of opportunities
- 64. Thanks! Let’s talk ;) www.startupessentials.co www.UrySarabia.com ury@startupessential.co @sarabiau