Food Surf Presentation
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The document outlines a business strategy for a food delivery app likened to 'Tinder for food,' emphasizing the importance of food imagery in customer engagement and decision-making. It references user personas, testing results, and market sizing to justify the approach, while highlighting the app's growth metrics like adoption and retention rates. The plan includes data analysis of restaurant offerings and a structured product roadmap with designated team roles.
Food Surf Presentation
- 2. Get Users To Try New Delivery Spots The Mission
- 3. “Oh it’s like Tinder for Food” Our Solution
- 4. Pictures of Food -> More Likely to Purchase It Assumptions People Are Willing to Try Food Because of Pictures Restaurants Will Upload Food Pictures
- 6. The lean model canvas Lean Model Canvas
- 7. Current Customers Women Food Sharing Photo Sites UPenn, Science, Gherlin Hormone Yummly Instagram TasteSpotting Food Gawker Grubhub Pinterest
- 9. ike seeing what it looks like. The quality of the picture reassures m Customer Interviews
- 10. “I want to know what I’m ordering.” “I like to browse food pics online.” Persona #1
- 11. “Dude, I love trying new places!” “…If there is a great restaurant I’m going to try it” Persona #2
- 12. Wireframe
- 14. Usability Test : FOOD SURF
- 15. Adoption rate: 20% of beta-testers Retention rate: Active users use Food Surf >2 weekly. User Engagement: Favorite >2/images per active user - 2 weeks after launch KPI
- 16. Product Roadmap
- 17. Data Analysis • 24 000 restaurants • Most popular cuisine • Focus outreach • Images
- 18. Market Sizing • GrubHub Seamless: 30 000 restaurants • >7000 in NYC • 800 cities in US + London • 200 000 order per day
- 19. 4 Developers 3 Designers 3 Sales people 1 Photographer What We Need