Sean Ellis, FREEjit
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Freejit was founded to solve the founder's problem of managing remote servers but saw unintended consumer use for personal remote access support. This led to a pivot to pursue the consumer opportunity with easy setup requiring no IT help. During development of the consumer product, a competitor emerged with large marketing budgets, prompting another pivot to a freemium business model validated by other companies. Google searches for the company eventually surpassed the competitor leading to an IPO filing in the fourth year.
Sean Ellis, FREEjit
- 1. Pivots to IPOThe Lean Startup SXSWiMarch 12th, 2010Sean EllisFounder & CEO of Freejit
- 2. Startup Founded to Solve Own ProblemManaged 100s of servers around the worldCouldn’t find remote server mgmt solution that met needsDeveloped shareware solution – bootstrapped to profitabilitySean Ellis, The Lean Startup SXSWi
- 3. Pivot 1Unintended use case of personal remote accessConsumers overwhelming customer supportWe formed new company to pursue consumer opportunityEasy setup with no IT helpSignificant dev effort ProblemSolutionSean Ellis, The Lean Startup SXSWi
- 4. Pivot 2During development, new 800 Gorilla emerged via own pivotGorilla invests $100s of millions in maketingBusiness model pivot Disrupt with freemium modelValidated viability – eFax, AVG…Required tech breakthroughProblemSolutionSean Ellis, The Lean Startup SXSWi
- 5. Year 1 – Google SearchesUs, ThemSean Ellis, The Lean Startup SXSWi
- 6. Google Searches Over 4 YearsUs, ThemIPO filing 4th YearSean Ellis, The Lean Startup SXSWi