Search Engine Optimizaation
- 2. Content What is Search Engine and Browsers What is SEO Why SEO is important How Search Engine algorithm works Types of SEO Organic and Paid SEO On – Page and Off – Page SEO SEO ranking factors Advantages and Disadvantages of SEO Conclusion
- 3. Search Engine and Browsers Browser Search Engine 1.Doesn’t require search engine 1.Require web browsers 2.Access web pages and websites 2.Searches and filters websites 3.Used to browse information, used 3.Used to search info. for typed in retrieving, representing and trav- keyword and show most ersing the info over internet related content and display results via browser 4.Application locally installed on 4.Software system running on computer internet
- 4. Eg of Browsers and Search Engines
- 7. Search Engine Optimization SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO involves making certain changes to your website design and content that make your site more attractive to a search engine.
- 8. Search engine optimization is the art and science of getting pages to rank higher in search engines such as Google, higher ranking can lead to increase in traffic to website. Paid ads are at the top of search results followed by organic search results.
- 9. Why SEO is important
- 10. Search Engine Algorithm Google or any other search engine narrow down what you are looking for and give you related results in the form of - • Images • Maps • Videos • News articles Google uses spiders and crawlers to generate search results Spiders and crawlers are automated programs Google uses a trademarked algorithm PageRank , which assigns each web page a relevancy score
- 12. Web page’s rank depend on a few factors – • Frequency and location of the keyword • Age of the web page • Number of other web pages which are linked to the page 3 key processes happening in search engine – • Crawling • Indexing • Ranking
- 13. Types of SEO
- 14. To improve the ranking of the websites there are 2 types of SEO used – 1.Organic SEO – This is a natural approach Don’t have to pay to search engines Search engine scanes the web pages and create ranking (title tags, meta description, URL, keywords, content ) More relavent content is visible at the top of SERPs Takes time to see the results 2.Paid SEO – Pay to search engines Websites are visible at the top of organic results Results can be seen instantly
- 16. On-page and Off-page SEO 1.On-Page SEO – Shows the search crawlers that what a website is about Useful and relavent content Content, title tags, meta data and sites arch. 2.Off-Page SEO – Shows the search crawlers that website is popular and valuable Blogs, videos
- 18. 3 types of SEO practices 1.White hat SEO 2.Black hat SEO 3.Gray hat SEO
- 20. SEO ranking factors Secure and accessible website Page speed Mobile friendliness Domain age , URL Optimized content Technical SEO User Experience (RankBrain) Links Social signals Real business information
- 21. Benefits of SEO The majority of search engines users more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). SEO is key part of online marketing. SEO Leads to Better User Experience SEO Builds Brand Awareness and Credibility SEO Ensures Mobile-Friendliness of Your Website SEO Improves Website Speed SEO Takes You Ahead of the Competition
- 22. Disadvantages of SEO It’s Slow – it takes 3 – 6 months for a new page to be crawled It is at the mercy of the ranking algorithms Its hard to test It is incapable of demand generation Results are not guaranteed
- 23. Conclusion The importance of search engine optimization is primarily the fact that it improves the visibility of your website. In modern business, visibility is everything if you want to go ahead. When you understand the importance of visibility, you will be able to understand how this reflects to your business
- 24. References https://optinmonster.com https://youtube.com https://searchengineland.com https://digitalmarketinginstitute.com
- 25. Any Queries ?