Search engine optimization
- 2. SEO DIVIDED INTO TWO PARTS 1 ON PAGE 2 OFF PAGE
- 3. ON PAGE CONTENTS Build an Programming Document or Word press site Make a logo for site Add a Page Title Meta Tag Add a Page Description Meta Tag Add a Page Keyword Meta Tag Keyword Density Add Author and Copyright Meta Tags Optimize Image Filenames and Alt Attributes Optimize Website Contents Geotargeting RSS Feed
- 4. OFF PAGE CONTENTS Submit to Bookmarking sites Local Business Listing More attach with Social Media Gather Website Information Submit to Classified Ads sites Check a Link Partner’s Page Rank Submit Your Website to a Link Directory Submit to the Article Directories Get Paid Backlinks Write Guest Posts Submit Press Releases Submit Your Site to Link Exchange Make Forum Postings
- 5. MEANS OF ON PAGE AND OFF PAGE On-Page Optimization : The On-page (SEO) process includes the methods you apply to website pages and files to make them search engine optimized and apply to help search crawlers index them more efficiently, which in turn displays them in a higher position in the search result pages. Subsequently, these methods can increase your website’s traffic and ranking in search engines. Off-Page Optimization : The Off-page (SEO) is the optimization process that you perform to increase your website’s popularity, rank, and traffic. Link building includes a number of steps you take to help increase the high-quality external links that link back to your website’s main domain or internal posts ; using keywords known as anchor text is one.
- 6. MOST IMPORTANT 10 STEPS FOR SEO Dealing with Content Working with Look for engines Analytics Working with Look for Motor Web page owner Tool Working with Web Link Building Working with Public Press and SEO Working with Look for engines Ad word Always Concentrate On your Keyword Always Concentrate On Opponent Research Report Applying SEO to Blog writer and word press platforms Blog Monetizing your Web page and Blog
- 7. 1.WORKING WITH CONTENT Your website's content is the most important part of your site and your visitor's seek when they come to your website via its URL, or via search engine .Therefore ,it is the first element that you need to optimize the content so it's easily recognizable to search engine crawler ,it should also be unique and professional. 1 Build Optimized Content 2 Check Duplicated Content 3 Compare Website Content 4 Check Content Grammar and Spelling 5 Check Keyword Density 6 Create a Google Feed with FeedBurner 7 Create a Feed Subscription Form 8 Work with Professional Writing Services
- 8. 2.WORKING WITH GOOGLE ANALYTICS Search engines Research is one of the most important resources in the seo (SEO) world; it helps you acquire details about online guests, page opinions, where customers simply click when they visit a web page, and where guests live. Search engines Research allows you to evaluate a web page to learn more about it. You can then apply this details to improve your web page. 1 Create a Search engines Research Account 2 Install Search engines Research Code 3 Create a New Research Account 4 Add a new property website 5 View Website Analytics 6 Add Several Users 7 View Real-Time Statistics 8 Exclude Traffic from a Specific IP 9 Set transformation Goal 10 Find Website Search phrases
- 9. 3.WORKING WITH WEBMASTER TOOL Search engines Web page owner Resources is one of the resources online search engine optimization(SEO)expert use to track website performance, sitemap status, creeping mistakes and links. 1 Add a Web page to a Search engines Web page owner Account 2 Verify Your Web page for Search engines Web page owner Tools 3 Submit a Sitemap on Search engines Web page owner Tools 4 Configure Search engines Web page owner Resources Settings 5 Check for Search engines Crawling Errors 6 Preview Your Web page as Googlebots 7 Submit a Web page to the Google Webmaster 8 Use the Google SEO Analyzer
- 10. 4.WORKING WITH LINK BUILDING There are 2 kinds of Web link Buildings: 1 Inbound link Building: link from a website outside of your website. Incoming link indicates deliver guests to your website, usually this is seen as excellent think for SEO. 2 Outbound link Building: A web connect to a website outside of your website. Outgoing hyperlinks indicates deliver guests away from your website .Generally prevent these factors. For example (link exchange)
- 11. 5. WORKING WITH SOCIAL MEDIA Public internet promotion is closely related to seo. Although it does not impact the online search motor directly, it can help your web page receive more traffic via social press sites. 1 Understanding Public Media Marketing 2 Create a Facebook Web page and Tweets page for Your Business 3 Create a Google Plus Business Page 4 Create a Tweets Account for Your Website 5 Manage Public Accounts Using HootSuite 6 Work with Public Bookmarking Sites
- 12. 6. WORKING WITH GOOGLE AD WORD Look for engines Ad Words allows you to make ads on Look for engines associate websites and Look for engine results, known as paid search . Ad Words helps your web page receive site visitors from Look for engines Look for and increase your potential visitors and position through the effect that these ads have on your web page. Ad Words ads can help you achieve seo (SEO) results much quicker and more easily. 1 Create an Ad Word Campaign 2 Create an Ad Group 3 Using the Keyword and key phrase Tool 4 Using the Traffic Estimator Tool 5 Using the Contextual Focusing on Tool 6 Work with Evaluate Competitions
- 13. 7. ALWAYS FOCUS ON KEYWORD This is the first step in SEO. In Market and keyword and key phrase research we select the best keyword and key phrase for our a Websites. This is the key to SEO . We will select the keyword and key phrase which has good traffic quantity. And we make sure that the keyword and key phrase is relevant to our Web site. For Example: Our Website is relevant to On the internet Films. Then our search phrases will be like this: Online movies , online movies ,top online movies , watch online movies. We use different resources for searching the search phrases. Generally we choose the 100 % free and best resources. In my viewpoint the 100 % free and best of all resources are : 1 Search engines ad word keyword and key phrase recommendation tool 2 Word tracking system keyword and key phrase tool
- 14. 8. ALWAYS FOCUS ON COMPETITOR ANALYSIS After choosing the look for phrases we get ready the competitors research for the look for phrases. that means we look for with the focused keyword and key phrase in the online look for engine and take the top 10 SERP listings. And get ready the research of each site of the Top 10 details of the focused look for phrases. The competitors research includes the no of Backlinks, Domain age , SERP position, page ranking etc. We will collect the information of every Web page which are listed in Top 10 SERP details. To collect these above details we use different types of Tools like SEO Quake , SEO 4Firefox etc. Competition research tells us about the competitors for the focused keyword and key phrase in the online look for engine. So by observing the competitors research we can analyze many things like Q. How much time will it take to optimize our Webpage in the Top 10 Results ? Q. How many google listing for look for phrases ? Q. What are the negative look for phrases ? Q. What is the traffic % ? Q. About site information ?
- 15. 9. APPLYING SEO TO BLOGGER AND WORDPRESS BLOG Material Control Techniques (CMS) are server-side systems that allow you to develop your web page and add content quickly using Visual Customer User interface (GUI) components such as written text publishers. Word Press is a widely used CMS because it is simple to use and online look for motor helpful. You can use Word Press to make weblogs, sites, and simple e-commerce shops. 1 Understanding Word Press CMS 2 Install the W3 Complete Storage cache Plug-in 3 Configure the W3 Complete Cache 4 Set Up the All in One SEO Plug-in 5 Set Up Permalinks 6 Install the SEO Friendly Pictures Plug-in
- 16. 10.MONETIZING YOUR WEBSITE AND BLOG The primary reason for SEO is to get more visitors and a higher place for your web page. This visitors changes to prospective clients for your products or services. Also, guests can just click marketing banner ads and marketing all hyperlinks that you can add to your web page and get earnings when guests view or simply just click it. This idea is known as earning cash your web page. 1 Explore Advertising Income Types 2 Consider Advertising Formats 3 Create AdSense Ads 4 Modify Current AdSense Ads 5 Block AdSense Advertisers’ URLs 6 Block Ads Using the Ad Evaluation Centre 7 Position AdSense Ads 8 Create Chitika Ads 9 Work with Percentage Conjunction 10 Work with BuySellAds
- 17. MOST IMPORTANT STEPS FOR SEO