Search Engine Optimization Latest
Download as PPTX, PDF1 like320 views
The document discusses the importance of search engine optimization (SEO) for websites. It defines SEO as improving the visibility of a website in organic search results. SEO is important because most people find websites by searching online rather than directly entering URLs. Implementing SEO such as on-page optimization of content and keywords, off-page activities like link building, and ongoing maintenance can help websites rank higher in search results to attract more visitors and customers. The document provides an overview of common SEO activities and metrics to track their effectiveness. It also explains that continuous SEO efforts are needed to maintain rankings amidst competition and algorithm changes.
Search Engine Optimization Latest
- 1. Tanvir Ahmed—tanvir.pmp@gmail.com 1 SEARCH ENGINE OPTIMIZATION Why your website needs it?
- 2. WHAT IS SEARCH ENGINE OPTIMIZATION? Definition- Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. * In simple language- it is process of improving the position of your website for target keywords to generate more traffic, more visitors for your website in search engines such as Google, Yahoo, Bing, AOL etc * source- http://en.wikipedia.org/wiki/Search_engine_optimTiazantvioirnAhmed—tanvir.pmp@gmail.com 2
- 3. WHY I NEED SEO FOR MY WEBSITE? The global search volume is currently 100 million searches every month. People reach your website by searching in “Search Engines” for services rather directly typing your website URL. Tanvir Ahmed—tanvir.pmp@gmail.com 3
- 4. HOW SEO CAN HELP ME ACHIEVE IT? Get your website on first page of search engines for target keywords Increase targeted traffic for your website Increase business enquiries Increase sales volume Low or zero expenses in traditional advertising mediums Tanvir Ahmed—tanvir.pmp@gmail.com 4
- 5. ORGANIC SEO VS. PAID SEARCH? Tanvir Ahmed—tanvir.pmp@gmail.com 5 Paid 10% clicks Organic results 90% of clicks
- 6. ORGANIC SEO VS. PAID SEARCH? People trust organic results more Organic results- does not cost no matter how many clicks you receive BUT in Paid results-you pay per click (hence called PPC) Better ROI with organic results than PPC Moment you stop PPC campaign, your traffic is zero BUT Organic SEO results stay there for longer period. Saamarth Technologies www.saamarth.net 6
- 7. WHAT ALL IS INVOLVED IN SEO PROCESS Website analysis and changes Keyword research & finalization On page optimization Off page optimization Link building Content optimization Social media optimization Saamarth Technologies www.saamarth.net 7
- 8. WEBSITE ANALYSIS AND CHANGES Often websites are not fully developed keeping SEO in view, so your website may need changes to make it SEO friendly Add the Meta title, description and Keywords to website Optimize the images with ‘Alt’ tag and keywords Remove elements which search engine crawlers hate (e.g. iframes) Saamarth Technologies www.saamarth.net 8
- 9. WEBSITE ANALYSIS AND CHANGES Optimization of site directory structure, site map & internal navigation www.discovery.com/videos/discovery-channel-screening-room/ We optimize the URL’s throughout as part of website URL optimization. Saamarth Technologies www.saamarth.net 9 Shallow folder structure with relevant words Keywords in page name, separated by hyphen
- 10. KEYWORD RESEARCH & FINALIZATION Review the website services & prepare a list of recommended keywords Analyze the competitor’s websites & review keywords as used by them Analyze the complete list with keyword analysis tools & prepare final list Discuss with client & prepare the final list for SEO campaign Tanvir Ahmed—tanvir.pmp@gmail.com 10
- 11. ON-PAGE OPTIMIZATION Content review & optimization Add the Meta title, description and keywords to website Add/update the content to make it search engine friendly Checking for website errors such as broken links, 404 errors Google XML sitemap creation Tanvir Ahmed—tanvir.pmp@gmail.com 11
- 12. OFF PAGE OPTIMIZATION Submission of site to Search engines- this helps faster indexing of your website by search engine crawlers. Link building campaigns- we spread link for your website to join hands with trusted websites which search engines already trust. Directory submission- submit to relevant business directories Article submissions- submit to article websites as this helps in increasing the traffic for your website Blog Submissions- similar to article but you need approval from moderators as in case of articles. Tanvir Ahmed—tanvir.pmp@gmail.com 12
- 13. HOW I CAN MEASURE THE RESULTS OF SEO? We provide various reports which help you track the progress: Monthly keyword ranking reports Monthly traffic report from Google analytics Monthly directory submission report Monthly link audit report Tanvir Ahmed—tanvir.pmp@gmail.com 13
- 14. WHY I NEED TO CONTINUE WITH SEO TO KEEP MY SITE THERE? To stay head of competition- if we stop the campaign, your competitors will supersede who continue with their SEO campaigns To protect from Search engines algorithm changes & work toward to keep your position intact To maintain the website’s rank position to maintain the continuous business inflow. Tanvir Ahmed—tanvir.pmp@gmail.com 14