Search Engine Optimization Basics
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The document is a presentation on search engine optimization (SEO) by Toby Barnett, defining SEO and discussing its goals, including ranking and converting content. It distinguishes between white hat and black hat SEO tactics, highlighting safe practices and unethical strategies. The presentation emphasizes the importance of regular content updates, monitoring analytics, and provides resources for further learning.
Search Engine Optimization Basics
- 1. Search Engine Optimization Don’t Know Where to Start? September 26, 2012 Presentation by Toby Barnett © 2012
- 2. What is SEO? • SEO = Search Engine Optimization • SERPs = Search Engine Results Page • Types of SEO: White Hat & Black Hat • Getting Content to become visible on Google, Bing, Yahoo, Blekko, etc … • Having Great Content = Eye Balls Presentation by Toby Barnett © 2012
- 3. What is the Goal of SEO? • SEO is a Marketing Tactic – Meta Titles, Descriptions, Keywords – Meta Matches on Page Content • Goal: Having Content that RANKs • Goal: Having Content that is Valuable • Goal: Having Content that Coverts to Leads Presentation by Toby Barnett © 2012
- 4. How to Rank #1 on Google Presentation by Toby Barnett © 2012
- 5. White Hat SEO • Safe SEO Tactics • Clear and Clean Titles • Clearly Written Descriptions • Not Excessive Keywords • No Hidden Content on Pages/Posts • Long Term Strategies Presentation by Toby Barnett © 2012
- 6. Black Hat SEO • Keyword Stuffing – Excessive Keywords On-page Copy • Link Bombing • Cloaking • Duplicate Content/Websites • Doorway Pages • False Reporting of Competitors • Just WRONG Presentation by Toby Barnett © 2012
- 7. Getting Content Indexed • Setup the Website for Success RIGHT AWAY! – Architecture a Website Right Away – Create Catchy & SEO Related Titles – Write Original Web Copy – Consistently Publish Web Copy • Increase a site’s Freshness Rate – DON’T GIVE UP! Presentation by Toby Barnett © 2012
- 8. Watch Your Analytics Presentation by Toby Barnett © 2012
- 9. Watch Your Analytics Presentation by Toby Barnett © 2012
- 10. Watch Your Analytics Presentation by Toby Barnett © 2012
- 11. Watch Your Analytics Presentation by Toby Barnett © 2012
- 12. Keep it Up! • Not a One Time Job! • Results will Happen; Be Patient. • Cheaper to D-I-Y then Outsource. • Your Competition is Already Doing It! • Why Wait to Start? Presentation by Toby Barnett © 2012
- 13. Questions & Answers Let the Good Times Roll! Presentation by Toby Barnett © 2012
- 14. Resources to Read/Watch • SearchEngineLand.com • SearchEngineJournal.com • SERoundTable.com • GeekEstateBlog.com • Mashable.com • BarryHurd.com • YouTube.com (for tutorials) Presentation by Toby Barnett © 2012