Search Engine Optimization ( Seo )

Search Engine Optimization ( Seo )
Search Engine Optimization (SEO) refers to a range of integrated techniques with the goal of
securing higher Organic Search rankings (results on the left hand side of the page when one search
for a specific keywords on the search engine) on the search engine for keywords/key phrases (Jaegel
and Smyth). SEO is the process of affecting the visibility of a website or web page in a search
engine's unpaid results– often referred to as organic results (Wikipedia).
According to Rohde, the SEO is a ways and means to help improve the amount of traffic that
reaches your site from having your site appear in search engine results. While Chris defined SEO is
a set of rules that can be followed by web site (or blog) owners to optimize their web sites ... Show
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SEO, therefore, is necessary to help the engines figure out what each page is about and how it may
be useful for users.
2. SEO is essential to make web site, user friendly, faster and easier to navigate. Adding structure to
a web content is required to SEO. Without SEO a web site could be invisible to search engine.
3. It could increase the web site's trust.
4. SEO could help social promotion of web site because users would promote social media
channels– Face book, Twitter, Google+.
5. It would facilitate smooth and successful running of a big web site. If the web site has more than
one author, besides it increasing search engine traffic, it indirectly benefit them having a common
framework (checklist) to use before publishing content on the site.
6. Above all, SEO can place the organization ahead of the competitors. If two or more web sites
have the same product, the Search Engine Optimized web site is more likely to have more customers
and in turn make more sales and more profits. Ways of utilizing Search Engine Optimization
There are various ways/forms of utilizing SEO (Rohde). Earlier, if one want Yahoo and Alta Vista to
index site, one would have to do tasks such as using tags. This gives basic information that let
search engines know what site was about, who wrote or create it and when published .To keep
search engine away from certain pages one can add meta tags for
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Unit 1 Assignment 1 Windward Engine
RUNNING MULTIPLE WINDWARD VERSIONS ON ONE SERVER INTRODUCTION The
Windward Engine is a very powerful tool for generating documents given a template and data. It has
been used extensively at AmWINS Group Inc. since the version 6 of Windward Engine and Autotag.
The upgrade process is very difficult to complete in one big push as we currently have
approximately 800 templates and almost all of them require modification, some very extensive to be
used in the current version of Windward. Given this problem we had to find a way to provide an
incremental template upgrade process to our users. HIGH LEVEL SOLUTION We decided to
modify our business application to support storing templates for multiple Windward Engines and
have multiple engine versions running to generate documents. We had to be able to run our
Windward Engines on ... Show more content on Helpwriting.net ...
The solutions are WSL websites that were created at the time of version 6 Windward .NET Engine
and are isolated in the same way that the current Windward RESTFul Engine operates. We needed to
run the Version 11 and 15 Windward .NET Engine on the same Windows VM server. The Version 11
solution uses the assemblies in an "External Assemblies" folder for the Windward Reporting Engine
and other dependent assemblies. This was deployed to a site on each of 3 VM servers using the
hostname "amwinsdocuments.amwins.local" using an IIS host header redirection. The Version 15
solution uses the NuGet package V.15.0.82.0 and removed the "External Assemblies" folder. This
was deployed to a site on each of 3 VM servers using the hostname
"amwinsdocumenstv15.amwins.local" using an IIS host header redirection. This setup allows 2 IIS
sites on each of 3 servers to run independently thus achieving our stated goal to enable document
generation using multiple versions of the Windward .NET Engine on the 3 servers existing in our

Process Essay: Insuring Your SEO Success
Insuring your SEO success
Is it your desire to take your business to the next level? If yes, you are at the right place. We are
Dublin's best SEO agency. Our Company has been in the industry for a very long time. We not only
deliver quality services to our client's, but also help both small and big businesses become more
visible on the search engine.
We understand most people find it difficult to find a reliable SEO Company to take care of their
needs. Worry not; we are what you have been looking for all this time. Our agency comprises a team
of qualified experts to help your website appear on the first search result page, depending on the
search keyword.
We have managed to stay among the best search engine optimization Companies not only ... Show
We have developed unique techniques that have proven a success on previous clients. Search engine
optimization fully depends on web traffic on your website. We do everything in our power to attract
current and potential clients on your website. We can go to an extend of redesigning our clients
websites if it is the barrier towards high traffic.
Optimizing your website
This is the first thing we do if our client's website is not mobile optimized. Various researches have
revealed many people use their mobile phones to browse. Websites that are not mobile optimized
will not achieve high traffics as people find it difficult to visit these sites on their mobile phones.
These are just some ways in which Pro SEO Dublin Company can help your website achieve
improved Google rankings.
Why is SEO important for your business?
This question is commonly asked by people who are thinking about using SEO to take their business
to the next level. This marketing strategy has proved reliable and can be relied upon to deliver
positive results. Here are some ways in which this platform can help improve your business:
Making it more visible
Search engine optimization focuses on making a website become more visible on the Google result
page, depending on the searched keyword. A website becomes more visible to potential clients as it
gets more improved rankings.Pro SEO Dublin Company has a team of experts capable of making
your website visible within a short

Information About The Functioning Of Jbpm Business Located...
This paper provides detailed information about the functioning of jBPM business exception
handling and possible solution for some exceptional cases.
A. jBPM OVERVIEW (http://www.jbpm.org/) jBPM is a flexible Business Process Management
(BPM) Suite. A business process allows you to model your business goals by describing the steps
that need to be executed to achieve those goals and the order of those goals are depicted using a
flow chart. This process greatly improves the visibility and agility of your business logic.
The core of jBPM is a light–weight, extensible workflow engine written in pure Java that allows you
to execute business processes using the latest BPMN 2.0 specification. It can run in any Java
environment, embedded in your application or as a service.
The following section describes the architecture and the components of the jBPM tool: Figure 1–
Architecture of jBPM
The architecture consists of 4 different User.
Admin: Administrates the BPMS system. Have full access rights to make any changes necessary.
Also has the ability to add and remove users from the system.
Analyst: Creates rules, models, process flows, forms, dashboards and handles process change
requests.
Developer: Implements code required for process to work. Mostly uses the JBDS connection to
view processes, but may use the web tool occasionally.
Business user: Daily user of the system to take actions on business tasks that are required for the
processes to continue forward. Works primarily

Rolls-Royce Theory Case Study
Rolls–Royce Limited is a British car and aero–engine manufacturing company established by
Charles Stewart Rolls and Sir Frederick Henry Royce on 15th March, 1906. Rolls–Royce was
founded in Manchester, England and its headquarters is based in Derby, England, United Kingdom.
The company has been in existence for over 43 years. Rolls–Royce is known for their superior
engine quality and also, known for manufacturing high–powered "R" engines responsible for land
and air. On top of their outstanding reputation, Rolls–Royce is well branded for successful
performances in automobile racing, their speed records are remarkable. One year later, in 1907,
Charles Rolls interests detoured into flying. His interests lead him to persuade Royce ... Show more
content on Helpwriting.net ...
As stated earlier, the deontological theory states that there is a duty to perform certain acts not
because of some benefit to ourselves or others, but because of the nature of these actions or the rules
from which they follow. Deontology theory abides by the rules of doing the right thing always and
avoid wrong doing. The word "Deon" comes from a Greek word meaning duty; therefore,
deontologists believe all companies has a duty to conduct business in the right and most ethical way.
Rolls–Royce bribery, from a deontologist perspective is seen as immoral and unethical practice. In
hindsight, they should have conducted business to gain profits in a just manner, no matter the
consequences of doing the right thing, it would just be more ethical. Although, the results of doing
the right thing may not have resulted in gaining profits and earning up to millions in profits but it
would be the most ethical way to operate a business, especially not having the company's name
making headlines for a scandal. Over $10.5 billion dollars was paid in the period of years to land
contracts, which is a huge sum of money to spend on landing major contracts. That money could
have been invested wisely in to the company and they may be could have reaped more benefits. On
Wednesday 16th November, 2016, a Rio executive named, Alan

The Value Of Foreign Currency
Fluctuations in the value of foreign currency impose a direct cost on foreign airlines as crude oil is
purchased in accordance with the US dollar to which it is pegged. Airline companies in North
America, which are associated with the SPDR S&P Transportation ETF, benefit from the fact that
crude oil prices are denominated in U.S. dollars; as opposed to airlines from other regions that are
susceptible to fluctuations in the exchange rate as well as the overall price of crude oil per barrel.
For example, Brazilian airline Gol Linhas Aéreas Inteligentes's fuel costs accounted for 42% of its
operating costs, in comparison to its US rivals such as American Airlines and Delta Airlines. (IATA,
2015) 2.2.2 Interest Rates
Interest rates have ... Show more content on Helpwriting.net ...
Reasonable inflation and interest rates as well as relatively low unemployment have also contributed
to the evolving middle class. Members of this class tend to have the financial wherewithal to fly
rather than relying on slower transportation by sea. Per capita income is steadily raising as in
personal disposable income (Boeing, 2015).Low interest rates decidedly influence commercial
aircraft enterprises on the grounds that they prompt the speculation of new innovation and capital.
This will build the rate of return and expand the estimation of the base and administrations at lower
expenses, which will affect better quality and higher interest, which will fiscally advantage the
commercial aircraft ventures as the inflation rate will be low. If the interest rates go up it will affect
the inflation adversely (Ahuja, 2007) 2.2.3 Health & Safety
Health and safety is a vital factor that must be considered and monitored on a daily basis. There are
adequate rules and regulations to ensure the health and safety of the users and the employees. One
situation where this occurred was during the 2010 Eyjafjallajökull volcano eruption in Iceland. This
natural event had a detrimental effect on the airline industry, after the eruption due to a giant cloud
of ash that could have damaged the engines. The situation mention earlier demonstrates that
Instrument Flight Rules (IFR) was in effect (BBC news, 2010).
Another reason why health and

Disadvantages Of Search Engine Optimization
With increased competition, constantly changing algorithms and search engine rules, Search Engine
Optimization (SEO) now requires much higher expertise to handle it. Having realized this fact,
many marketing companies like web developers, PR firms, web hosting companies, etc. – all which
used to carry out their clients SEO processes (along with their specialized services) by themselves,
now agree that SEO is a process that is better left to the specialists in the industry, thus, relieving the
burden off their shoulders. This has given rise to SEO reselling. A firm that wants to resell SEO
services often hires a white label SEO provider, to perform the entire SEO process for its client on
behalf of it. While doing this white label SEO provider remains anonymous, thus keeping the brand
image of the reseller intact. Following are the ... Show more content on Helpwriting.net ...
Offer more services: White label SEO providers offer many other Internet marketing services that
can complement SEO strategies and give more desirable results than expected for your client.
Therefore, you can get relief from the burden of developing a functional, comprehensive digital
marketing strategy for your client. They have staff ready for performing all these additional services
too, like pay per click (PPC), display advertisements, E–mail marketing, etc. These when coupled
with SEO give higher ROI. Handle technical work: SEO is a continuous process. For your client's
website to get continuously listed in first pages, the SEO team has to continuously track and monitor
the performance of the website in SERP's. This needs much higher level skills such as acquiring
more links, creating content with targeted keywords in particular frequencies, continuously creating
good quality content, etc. All these activities which can be an additional burden on you can be
handled by the white label SEO provider easily and

Search Engine Optimisation Or Seo
Search engine optimisation or SEO Search engine optimisation or SEO as it's otherwise known
refers to the process of improving the position your website holds within the search engines such as
Google. Generally speaking, websites that appear higher up in the results i.e. page one, will get
more traffic and potentially more business. Everyone's goal, including your own is to get to page
one and ideally, top position of page one but whether that's actually feasible will largely depend on
the market that you're operating in. If you're in the mobile phone or travel sector then you're fighting
a losing battle unless you have a rather considerable budget to spend. If you're offering more of a
niche product or service in a somewhat defined ... Show more content on Helpwriting.net ...
With this in mind, you must consider search habits of your target audience and be sure that the terms
they'd normally use to find a business like yours are reflected in your pages. A great example of this
would be a physiotherapy centre. The website for such a business should include words or phrases
that people would use to search such as "massage" or "lower back pain". The text included in images
can't be crawled by these spiders but the alternative text in the images can be so it's certainly worth
gong back and paying a little revisit to design. If you want help identifying your keywords then a
useful tool would be Google AdWords, which is a keyword tool and is designed to help prospective
advertisers determine the most relevant keywords for their chosen market. It can also prove
invaluable when writing copy for your website too. Once you've decided on relevant keywords for
your website, ensure they appear in the content of your pages along with the metadata of the page
too. This may sound long–winded to some but it's actually a very simple rule to implement in terms
of your search engine optimisation strategy. Linking – when it comes to SEO, the term PageRank is
a numbered score that's given to your website based on the inbound and outbound links you have. It
helps the search engines to verify your website's trustworthiness. Linking between different relevant
websites will help to improve your ranking. Whilst you can't control the inbound links, you can

Seo Stands For Search Engine Optimization
SEO stands for Search Engine Optimization and has been in existence since 1997. SEO is a
methodology of strategies, techniques and tactics used to increase the number of visitors to the
website. It helps in reaching a higher ranking placement in the SERP. SERP is a Search Engine
Results Page lists the results which are returned by any search engine (Google, Bing, Yahoo) in
response to a keyword. The resultant will have a list of items with titles, references and a short
description which indicates from where the keywords have matched the content within the page.
There are numerous tools available to help webmasters optimize their web pages, such as the
Google AdWords tool, page analysis tools and tools for analyzing internet search ... Show more
Off–site SEO: How to promote the website to rank better in search results. The implementation of
SEO processes involves six steps and are depicted in the below figure. It involves Research,
Reporting & Goal Setting, Content Building, Page Optimization, Social & Link Building and
Follow Up Reporting & Analysis. Fig: SEO Process Research Keyword Research identifies a group
of keyword phrases to balance the high usage by searchers and relatively low competition within the
search engines. Competitive Research analyses the keyword phrases thoroughly in the competitive
analysis of the subject site against biggest competitors. These series of SEO metrics including
indexed content, Alexa rating, inbound links, domain age, and social media following among others
must be used. It helps in measuring the client site's starting position against its competition and
identify the areas to be given priority in the subsequent work. Reporting & Goal Setting Access to
site traffic statistics shows how the searchers are finding and interacting with the subject site, after
finding the site's starting position, goals are set for the SEO plan, which are measureable and tied to
a particular business objectives of the site. In the ongoing progress of reporting and follow up,
progress towards the

Search Engine Optimization (SEO) is an online marketing strategy that is used to improve the
quality and content of web pages. SEO may target different kinds of search, including image search,
local search, video search, academic search, news search and industry–specific vertical search
engines. SEO is a set of rules that can be followed by web site (or blog) owners to optimize their
web sites for search engines and thus improve their search engine rankings. In addition it is also a
great way to increase the quality of their web sites by making them user– friendly, faster and easier
to navigate. SEO can also be considered as a framework since the whole process has a number of
rules, a number of stages and a set of controls. SEO considers ... Show more content on
Helpwriting.net ...
SEO is not a static process but rather a framework with rules and processes. For simplicity though
SEO can be broken down into 2 main stages:
1. On–site SEO and
2. Off–site SEO
Importance of Search Engine Optimization:
Search Engine Optimization is not only for search engine it also improve the user experience and
usability of a web site.
The majority of search engines users are more likely to choose one of the top 5 suggestions in the
results page so to take advantage of this and gain visitors to the web site or customers to the on–line
store and need to rank as higher as possible.
SEO can put the company ahead of the competition. If two web sites are selling the same thing, the
search engine optimized web site is more likely to have more customers and make more sales.
SEO is also good for the social promotion of the web site. People who find the web site by searching
Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media
channels.
User's trust search engines and having a presence in the top positions for the keywords the user is
searching increases the web site's trust.
SEO is also important for the smooth running of a big web site. Web sites with more than one author
can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine
traffic and their indirect benefit is having a common framework (checklists) to use before publishing
content on the site.

Looking For Professional Website Developer In Your Area
Title: Website development services – Looking for Professional Website Developer in Your Area
Summary: The best thing you can do for your business is create a professional website that is able to
present your business in an understandable way so that it can help achieve your business goals. It is
paramount to work with a company offering professional website development services as well as
search engine optimization services so that your website can do well immediately it gets online.
Content: The best thing you can do for your business is create a professional website that is able to
present your business in an understandable way so that it can help achieve your business goals. It is
paramount to work with a company offering professional website development services as well as
search engine optimization services so that your website can do well immediately it gets online.
One thing you should know as website owner, your business is a very important tool that opens
doors for international business hence expanding your possibility to make more sales. The way it is
done will matter a lot as it must be able to communicate to your possible clients. The products
should be presented in a way the client will have it easy with navigation. In other words, your
website should be user friendly and capable of triggering sales and communication. Most website
development services offered online do promise a lot but you need to check out the reviews of the
companies before opting for

Elements Of Rule Based Expert System
RULE BASED EXPERT SYSTEMS
November 2015
Table of Contents
Abstract 1
1. Elements of a Rule Based Expert System: 2
 Rules 2
 USER INTERFACE 2
 EXPLANATION FACILITY 3
 WORKING MEMORY 3
 INFERENCE ENGINE 4
 AGENDA 4
 KNOWLEDGE ACQUISITION FACILITY 4
2. Architecture of a Rule Based System: 5
3. Theory of Rule Based Systems: 6
4. Advantages of Rule Based Expert Systems: 7
5. Conclusion/Summing Up/In Summary 7
6. How will your use case bring value to IGATE business/vertical 7
7. References 8
8. About the Authors 8
Abstract
Rule based systems are the simplest form of artificial intelligence.These were invented in the early
1970's and are still in use today.
Rules are the popular paradigm for representing knowledge. They ... Show more content on
Helpwriting.net ...
It decides which rules are satisfied by the facts, prioritizes them, and executes the rule with the
highest priority. There are two types of inference: forward chaining and backward chaining. Forward
chaining is reasoning from facts to the conclusion while backward chaining is from hypothesis to
the facts that support this hypothesis. Whether an inference engine performs forward chining or
backward chaining entirely depends on the design which in turn depends on the type of problem.
Some of the systems that do forward chaining are OPS5 and CLIPS. E–MYCIN one of the most
popular systems performs backward chining. Some systems, ART and KEE, for example, offer both

the techniques. Forward chaining is best suited for prognosis, monitoring and control. Backward
chaining is generally used for diagnostic problems. E–MYCIN deduces the list of possible culprit
bacteria based on symptoms provided by the physician. Inference engine operates in cycles,
executing a group of tasks until certain criteria causes that halt the execution. The tasks to be done
repeatedly are conflict resolution, act, match and check for halt. Multiple rules may be activated and
put on the agenda during one

Analyzing Different Attributes Of A Car And Main Problem
Business Understanding
Business Problem:
I want to analyze different attributes of any particular car and main problem is finding out
specification of an auto in terms of various characteristics and analyzing risking–factor of given
autos with respect to given attributes of automobile. By such problem I will get analytical, statistical
and in–depth visualization for analysis of given automobile. It would help for customers as well as
for vendors in understanding multi– automobile characteristics in comprehensible way.
How (precisely) will a data mining solution address the business problem?
Data mining is having such techniques and algorithms that helpful in finding analytics from given
data set, and helps in finding association ... Show more content on Helpwriting.net ...
Note: Several of the attributes in the database could be used as a "class" attribute. This data set
having 205 instances and 26 attributes. Attributes are of type categorical, Integer and Real. This is
multivariate data set.
Attribute Information: Attribute: Attribute Range
1. symboling: –3, –2, –1, 0, 1, 2, 3.
2. normalized–losses: continuous from 65 to 256.
3. make: alfa–romero, audi, bmw, chevrolet, dodge, honda, isuzu, jaguar, mazda, mercedes–benz,
mercury, mitsubishi, nissan, peugot, plymouth, porsche, renault, saab, subaru, toyota, volkswagen,
volvo
4. fuel–type: diesel, gas.
5. aspiration: std, turbo.
6. num–of–doors: four, two.
7. body–style: hardtop, wagon, sedan, hatchback, convertible.
8. drive–wheels: 4wd, fwd, rwd.
9. engine–location: front, rear.
10. wheel–base: continuous from 86.6 120.9.
11. length: continuous from 141.1 to 208.1.
12. width: continuous from 60.3 to 72.3.
13. height: continuous from 47.8 to 59.8.
14. curb–weight: continuous from 1488 to 4066.
15. engine–type: dohc, dohcv, l, ohc, ohcf, ohcv, rotor.
16. num–of–cylinders: eight, five, four, six, three, twelve, two.
17. engine–size: continuous from 61 to 326.
18. fuel–system: 1bbl, 2bbl, 4bbl, idi, mfi, mpfi, spdi, spfi.

19. bore: continuous from 2.54 to 3.94.
20. stroke: continuous from 2.07 to 4.17.
21. compression–ratio: continuous from 7

Objectives Of An Effective Team
EXECTUTIVE SUMMARY
Vision. It is our vision to be a firm leader in providing our clients with exceptional wealth
management services. We see ourselves operating as an effective team to deliver excellence in every
aspect of servicing clients, managing assets, and building our practice. We want to be recognized by
our clients to be the very best in the advice, service and products we offer.
Market. Our clients include private clients, endowments/foundations, and small–mid size
businesses. This diversification of clientele allows us to create crossover business opportunities and
generate a consistent revenue stream.
Services. We will continuously work to improve efficiencies in the administration and operations of
the business. This involves utilizing Contact Management and Business Automation concepts to
maximize efficient communication within the team and with our clients. This also involves clear
delegation of responsibilities and tasks through established policies and procedures.
Competitive Edge. IFG's competitive advantage is their comprehensive approach to research and
services provided. We have formed great strategic partnerships to assist in our technology and
research. Our "best of breed" platform has complete transparency and the leadership to maintain and
lead this company in the ever–changing wealth management industry.
Company Summary. Integris Financial Group is a comprehensive wealth management firm for
individuals and families with $250,000 plus in

However, There Is One Issue Regarding To The Downsized
However, there is one issue regarding to the downsized engines.Porsche's Engine Downsizing
There are more than one billion cars around the world up to date and this number is increasing
rapidly because of the demand for them. Most of the cars in the world have big engines right now.
Big engines are made of eight cylinder (V8), ten cylinder (V10), or twelve cylinder (V12 / W12).
Those types of engines have been used for many years in the car industry. Most of the car
manufacturers prefer to use those engines because their customers like them and thinking that more
cylinder means more power. For many years, those car manufacturers have not realized one thing
that big engines emission rates are actually really important for the environment ... Show more
After introducing the Cayenne, they also started to produce four door coupe alike sedan called
Panamera with the same engine options in 2011. Porsche mostly used their V8 engines in their four
door cars until 2014, but after that year they started to downsize their engines because of the new
emission rules that their government released. By those new reduced emission regulations, Porsche
become one of the first sports car manufacturers that started to downsize their engines. Downsizing
the engine is pretty simple. They are actually taking 4.8 liter, eight cylinder V8 engine and changing
it with the 3.6 liter, six cylinder V6 engine. When they are downsizing the engine, they are also
adding that engine a turbocharger to make it much powerful as the bigger engine. (Turbocharger is
helping the engine to get more air to the pistons to increase its performance) Most of the Porsche
customers thought bigger engines are stronger and it makes the car go faster, but actually it is not
true because when they add turbochargers to the new downsized engine, it makes the car much
powerful as the old models. Another thing about the downsizing the engine is the fact that, when the
manufacturer makes the engine smaller, they are actually making the car lighter too and that lighter
car goes faster on the road than the previous models because it has

Business Rules and Business Intelligence
Business Intelligence projects start out as a simple report or request for an extract of data. Once the
base data is aggregated then the next request usually is about summing data or creating more reports
that have different views to the data sets. Before long complex logic comes into play and the metrics
coming out of the system are very important to many corporate wide citizens. "Centrally managed
business rules enable BI projects to draw from the business know–how of a company and to work
with consistent sets of business logic – they are what add the intelligence to business intelligence."
(pg14)
Once reports are no longer a straightforward representation of base data they begin to depend more
and more on business rules. The term ... Show more content on Helpwriting.net ...
In order to achieve a consistent business definition across an organization the individual departments
need to share and become aware of how this data can heavily influence what they know to be true
and how other interpret what is true. It helps to drive consistency by encoding business logic and
can be defined as a specialized version of business rules. According to the article "only 20% of
organizations practice MDM as a separate solution."(pg15)
An independent business logic component should look like a set of rules that are shared among
departments that directly interface with the business users and IT systems, eliminating the need for
developers to write programming code. Experts call such a thing a "business rules engine" but there
different schools of thought on the term. Some people think that it is a software application that can
be used to capture to business know–how and can interpret operational data to gain insight. Others
think that it resembles something akin to AI (artificial intelligence) or expert systems that interpret
the implications of business rules on a set of data. Whatever method is chosen as path forward it is
important that businesspeople can review the existing rules and make modifications to a rules
engine.
The rules should be documented and formulated in a "natural language" (language that a plain
speaking business person can understand) so that a business

SEO Company Essay
Hiring a SEO Company for marketing
Before getting into details, let us define SEO.Search engine optimization is a set of rules used by
SEO companies to help website owners improve their search engine rankings on search engine
platforms. Search engine optimization has proven effective when it comes to making websites faster,
user friendly and easy to navigate through.
There are many Irish SEO agencies all over. These agencies help businesses, both big and small get
more leads and attract more customers. Search engine optimization is very effective when compared
to traditional forms of marketing. It is not only affordable, but has the potential of taking your
business to the next level.
Games marketing with SEO
When it comes to naming the ... Show more content on Helpwriting.net ...
It is important to go for a Company you can comfortably afford. Never compare the quality of
services rendered with price. It fully depends on the institution you choose.
Do their involve their clients in their affairs
Go for SEO agencies that involve their clients with on the various changes they make on their
clients websites. Clients love Companies that keep them updated on the progress of the allocated
tasks. Try your best to hire a Company that does a follow up check up even after services have been
delivered.
Most people find it difficult to find a reliable SEO Ireland agency. Use the above information to
look for a perfect organization to take your business to the next level through your website. It is
important to understand that the rankings of your website will be determined by the kind of website
you choose.
What is the importance of SEO in your business?
Visibility
Search engine optimization can help your business be more visible to your current and potential
clients. It is the desire of every website owner or operator to see his/her website appear on the first
page of search page results, depending on the keywords. This platform uses various techniques to
make your website visible on the internet. As we all know, the business world is shifting its gears
into the digital world. Furthermore, many people use internet on a daily basis.
Improves your business credibility
Websites that

Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve
its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting
the Web site to directory services, and addressing Web site architecture and content. It is the method
used to boost the ranking or frequency of a website results returned by a search engine in a effort to
maximize the user traffic to site. SEO is part of the broader topic of Search Engine Marketing
(SEM), a term used to describe all marketing strategies for search. SEM entails both organic and
paid search. With paid search, you can pay to list your website on a search engine so that your
website shows up when someone types in a specific keyword or phrase. Organic and paid listings
both appear on the search engine, but they are displayed in different locations on the page.
Importance of SEO: SEO is an easy way to acquire free traffic and highly qualified customers the
website. This means, when done well, it can offset the costs of other marketing initiatives.
Structuring your site to make it easy for search engines to understand and it can help customers find
more easily. If you don 't incorporate the elements that search engines find important, the website
can get buried in the search engine results page, making it difficult to find and decreasing click–
through. For businesses hoping that customers will use search engines to locate them online, higher
rankings can result in

Search Engine Optimization (SEO) is the process of getting traffic from the free, organic, editorial
or natural search results on search engines. All the major search engines such as Google, Bing and
Yahoo have primary search results where web pages and other content such as videos or local
listings are shown and ranked on what the search engine considers most relevant to users.
Search Engine Optimization is the process of maximizing the numbers of visitors to a particular
website by ensuring that the site appears high on the list of results returned by a search engine.
Search engine optimization or SEO in short, is a set of rules that can be followed by web site (or
blog) owners to optimize their web sites for search engines and thus ... Show more content on
Helpwriting.net ...
Search engine optimization is nowadays more important than ever and it is necessary for every web
master to understand the true meaning of SEO as well as the potential it creates for every business.
Importance of Search Engine Optimization:
An important aspect of SEO is making your website easy for both users and search engine robots to
understand. Although search engines have become increasingly sophisticated, they still can't see and
understand a webpage the same way a human can , SEO helps the engines figure out what each page
is about , and how it may be useful for users.
In today's competitive market SEO is more important than ever. Search engines serve millions of
users per day looking for answers to their questions or for solutions to their problems. If you have a
web site, blog or online store, SEO can help your business grow and meet the business objectives.
Search engine optimization is essential because:
The majority of search engines users are more likely to choose one of the top 5 suggestions in the
results page so to take advantage of this and gain visitors to your web site or customers to your on–
line store you need to rank as higher as possible.
SEO is not only about search engines but good SEO practices improve the user experience and
usability of a web site.
User's trust search engines and having a presence in the top positions for the keywords the user is
searching increases the

Google Case Study
Case 5: Google's Country Experiences: France, Germany, Japan
1. How does a search engine work and make money? What is the exportability of a search engine's
technology and business model?
Google, the world's largest search engine provides simple, fast and relevant search results by using
PageRank technology that displays results by detecting the keywords inside web pages and
determining the importance of a search result based on the number and popularity of other sites that
linked to the page. Google Search provides at least 22 special features beyond the original word–
search capability. The special features include synonyms, weather forecasts, time zones, stock
quotes, maps, earthquake data, movie show times, airports, home ... Show more content on
Helpwriting.net ...
Many governments appeared threatened by Google because USA brings different cultures when it
came into foreign countries and those foreign governments got scared of being dominated by a
larger corporation. For another reason, the government saw that the sponsored links are portrayed as
trademark counterfeiting. So many French companies and advertisers sued Google and the French
courts ruled mostly in favor of copyright holders. Also Louis Vuitton, French luxury goods maker
filed a law suit for trademark infringement stating that hang bag producers could pay to ensure that
their ads would pop up when someone googled for Louis Vuitton. . In Germany they sued Google
for using "Gmail" because it was registered as a trademark so they lost that case and had to change
the name to Google Mail, and spent $167 million on "Theseus" to top Google. German government
felt threatened by losing the technological edge in both long run and short run.
Japan also sued Google for censorship and the government wanted to have their own search engine
that would obtain back some of the domestic market share and advertising revenue that large search
firms were getting.
3. Is that Threat from the government–sponsored search engines, real or imagined? What can
Google do to secure its dominance in those countries? What can Google learn from those
experiences to guide its entry strategy for other countries?
I think government–sponsored search engines are

How Business Rules Can Be Carried Out With Precision And...
In the almost 5 years of working in IT I have learned that Business Rules are just as important as the
air we breath, without them we just can 't live. According to Servicenow a "business rule is a piece
of JavaScript that runs when records are displayed, inserted, updated, or deleted, or when a table is
queried"(2015). Business rules are extremely important in any work environment and without
business rules it is hard to lead groups or individuals. What business rules provide is a
straightforward procedure that can be followed by everyone to improve efficiency and cut down
mistakes. Business rules are the key to success for today 's IT Departments that are constantly
dealing with new problems.
Best Practice:
There are two main components that I learned at Maxwell ICT that make sure business rules can be
carried out with precision and accuracy. Number 1, You need a team that will follow and implement
the business rules you laid out. What good are rules if people don 't follow them? Number 2, You
must find a way to establish your rules and you must make sure your rules solve a problem. There
are a couple of best practice business rules that I have learned and I currently believe are essential.
Number 1, always have a primary key, and if one is not given you should feel free to take the liberty
to create one. Besides being a helpful factor it is almost an un–negotiable part any database being
rational. In class we learned that according Codd the primary key is an essential

Web Design Paper
Web Design
Web design is an experience that is related high volume and colorful websites implementation that is
done with proper pages and navigations. A web experience such as development in Cake, PHP and
Magento is a tool which gets used and always leads to a more acceptable and consistent use that gets
consulted online.
Web Development
Making use of web and resources there is a profound method of improving ways websites get
designed and make your web look good. The use of a web development process through Zend and
Laravel is legitimate if you have a platform and a task in mind.
Digital Marketing
A kind of data driven marketing having compulsion with better ranking on the Google search engine
and use of backlinks as well as a know–how of ... Show more content on Helpwriting.net ...
E–commerce Web Solution
To do online marketing of products with sale of items that are necessary and bought online through
a web based means are E–Commerce web solutions which come into action fulfilling consumer
needs. The required items which are to be bought are ordered through a website and goods get
delivered.
Cloud Hosting
Use of several computers to make one system such as logging onto a database as well as other
storage locations and emails has relation to cloud hosting. All these activities are carried out online
and have protection and management with online services as provision.
IT Resource Allocation & Management
It is a means to acquire the different resources and get them allocated to dissimilar locations where
consumers are interested in using them. Make pertinent use and see if there are management
opportunities you can use. The facilities include tracking, analysis and optimization as few of the
services given.
Business Intelligence
Business Intelligence is the smart activity and opportunity that gets raw data transformed into real
knowledge to get a know–how of what you actually plan to use. Have consequential implementation
of ideas and ways that are required to make profiting in businesses you get enactment with.
Business Process Outsourcing
Business outsourcing media is a solution through software houses which is consultation with the
whole business process solution as a need which minimizes cost and provides services for you. See
to it

The Top 5 Most Asked Questions About Linkedin
The Top 5 Most Asked Questions About Linkedin
Internet advertising that is societal is the procedure for gaining concentrate in addition to traffic on
the blogging platforms. 0 websites. In this procedure, usually inspired information to get the real
community through promotion from a thirdparty trust worthy provider should be created to make
sure that individuals to share the articles of the enchantment jointly with others in addition to create
a brutal collection that may create firm manage in addition to go above above forex trading
marketplace thought. Every online marketer marketer wants something, a service or product, an
aspiration and a provide going to encourage within the huge along with web that is mindboggling. In
case that you have them summarized in your ideas, congratulations that are next! That 's actually the
hardest element of going to the specific net 2 . 0 challenge, along with to any level farther, every
arduous work may assist with reach economically in addition to wonderfully till you put feet across
the sociable networking magician standing people plans.
Your interpersonal press whole planet will undoubtedly not be small plus a whole lot more extensive
than formerly. This can be a tremendously appropriate marketing program which achieves
distinctive ethnicities, age age brackets, religion, genders, locations, fires together with like, to
ensure that it assists it be the perfect car to reach in addition to objective the very best marketplace
in

Essay Marketsoft Harvard- Case Study
Market Soft Case study
Situation:
MarketSoft founded by Greg Erman, in 1999 had designed an innovative software product that
addressed the problem of managing sales leads across the "extended enterprise". The product eLeads
was strategically developed upon extensive research to address three critical areas many of the
fortune 1000 companies in the modern times are facing: 1.Leads get lost 2. No qualifying systems
for the leads exist and 3.The leads are never tracked.
Problems:
1. The entire product was built based on customer needs that were identified by querying an
extensive network of sales and marketing industry professionals. While MarketSoft used an
elaborate LP language to ensure that what they heard translated to all of ... Show more content on
Helpwriting.net ...
The obvious benefit of targeting this particular blue chip market segment as addressed in the second
problem could be both monetary and that a greater number of market leads can be fed into the
software when mining a larger market and could lead to minimization of the confidence interval
error ratio. However mid–size markets and companies who are players in this segment should not be
ignored. The problem in ignoring them is that MarketSoft is leaving a large segment of the market
unattended and these mid–level companies have a potential to grow into larger corporations. By
ignoring this market segment MarketSoft will essentially have lost an opportunity to have developed
a future clientele base
Recommendation:
Problem 1 can be addressed by following the open–ended questions with specific targeted questions
that would allow focused answering, leading to better data mining which will help zero in on exactly
what the need is and ultimately help refine the product characteristics with more finesse.
A suitable recommendation to address the second problem is that these middle markets should also
be targeted and the software should be refined to cater to these current needs with an ability to
expand along with the client's business needs. To make MarketSoft accessible to also companies that

A Brief Note On Porsche 's Engine Downsizing
Porsche's Engine Downsizing
There are more than one billion cars in the world right now and this number is increasing everyday
due to the demand of the cars. Most of the cars in the world have big engines right now. What a big
engine means is the eight cylinder V8, ten cylinder V10, or twelve cylinder V12 engines. Those
types of engines have been used for many years in the car industry. All the car manufacturers prefer
to use those engines because people like them and thinking that more cylinder means more power.
For many years those car manufacturers have not realized one thing that big engines emission rates
are really bad and those engines are actually creating tons of carbon monoxide because they have
more cylinders. Basically more ... Show more content on Helpwriting.net ...
Porsche started to downsize their engines to fit their engine emission rates to the new rules. By that
move, Porsche was one of the first sports car manufacturer that started to downsize their engines.
Downsizing the engine mean is actually pretty simple. They are actually taking 4.8 liter, eight
cylinder V8 engine and changing it with the 3.6 liter, six cylinder V6 engine. When they are making
the engine smaller, they are also adding that engine a turbocharger to make it much powerful as the
bigger engine. (Turbocharger is helping the engine to get more air to the pistons to increase it is
performance) Most of the Porsche customers thought bigger engines were stronger and it makes the
car go faster. Actually, it is not true because when they add turbochargers to the engine, it makes the
car much powerful as the bigger engines. Another thing about the downsizing the engine is the fact
that, when the manufacturer downsizes the engine they are actually making the car lighter. When a
car becomes lighter, it is actually goes faster than the previous models because it has much power as
the old model, but it is lighter. However in order to prove their small engines performance to their
customers, in 2014 Porsche started to compete in the FIA WEC 24 hour races to test their new
downsized engines to see their performance and reliability in long endurance races.

AAnalysis On Web Analytics
According to Bryan Eisenberg, a marketing consultant : "Investing in people and the tools that those
people need to be successful is key, but it 's the people who can understand that data that really
matter" .Web analytics tools spew mammoth data in the form of various reports, data sets, data,
charts and overlays. It is the responsibility of an analyst to deduce this data and provide insights to
the organization for enhancements. No organization use web analytics every time, but it 's
advantageous to be familiar with some of the top preferences and how they fit into the whole web
strategy and using multiple tools only gives you further levels of insight into your customers and
your success rate, which is not easy. If you do not have adequate web analysts or qualified brains for
this job, no tool, how expensive that might be, can improve your online business. We see that many
huge enterprises invest millions of dollars in to buy expensive tools; these expensive tools cannot
explain what to do with this huge data.
To overcome all these shortcomings, Avinash Kaushik, who is a specialist in the field of web
analytics introduced 10/90 rule in his blog Occam's razor which was published in 2006. This rule
explains that for every $100 investment you make on your business, $10 should be invested in
selecting an advanced web analytics tool and $90 should be invested in choosing highly skilled
analytic professionals, who can configure and implement the advanced web analytic tools

Search Engine Optimization is the procedure of expanding the quantity of visitors to a specific
website by guaranteeing that the site seems high on the rundown of results returned by a web
crawler. Search Engine Optimization (SEO) is the procedure of influencing the visibility of a site or
a website page in an internet search engine 's unpaid results – regularly alluded to as "natural,"
"organic," or "earned" results. When all is said in done, the prior (or higher positioned on the list
items page), and all the more much of the time a site shows up in the query items list, the more
guests it will get from the web crawler 's users. SEO may target different kinds of search, including
image search, local search, video search, academic search, ... Show more content on Helpwriting.net
...
Likely the most grounded contention for SEO is the way that search engines themselves distribute
rules on the best way to improve Web sites for search engines.
In today 's aggressive business sector SEO is more vital than any time in recent memory. Search
engines serve a large number of clients every day searching for answers to their queries or for
answers for their issues. In the event that you have a website, blog or online store, SEO can offer
your business some assistance with growing and meeting the business targets. Search engine
optimization is vital in light of the fact that the most of the part of search engine clients will
probably pick one of the main five recommendations in the result page so to exploit this and pick up
visitors to your site or clients to your website page you should rank as higher as could reasonably be
expected. Likewise users trust search engines and having a vicinity in the top positions for the
keywords the user is looking expands the site 's trust. SEO can put you in front of your competitors.
On the off chance that two sites are offering the same thing, the search engine optimized web site is
more likely to have more customers and make more sales.
The best ways to utilize SEO and boost your website's performance are
Publish relevant content
Quality content is the main driver of your web index rankings and there is not a viable replacement
for extraordinary content. Quality content

Essay on Google: The Quest to Balance Privacy with Profits
Google: The Quest to Balance Privacy with Profits Miami Dade College
Business Ethics
Abstract
Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and
Larry Page created Google in 1998. What started out to be a small search engine and ranking system
are now the worlds most profitable Internet companies of our time. Google has created many
products today that have changed the world of technology, products such as Google+, YouTube,
Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470).
Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today
is the privacy policy ... Show more content on Helpwriting.net ...
According to the text, Google relies on tracking along with other activities to maintain profitability,
it has large stake in the privacy issue (p.471). Google has been working on updating their privacy
policy to better comply with what the users want when it comes to their private information. In
2012, Google revamped their privacy policy and combined all its information it gathered from its
users from the different Google services. Google drafted a 13–page letter answering all government
questions (p.469). Google states that all users have the option of turning off certain features that
collect users information. The new policy also states that it would not impact the amount of data it
gathers or deletes and that it remains highly committed to user privacy (p.469). If Google can
continue to follow this new policy where it commit to its users privacy and not have it clash with its
profitability then Google users will be happy. Majority of Google users just want to make sure that
when they use the Google search engine, their private information is secured and not leaked to
hackers. Google has the power to respect its privacy and maintain its profitability by keeping the
two issues separate.
What are some of the effects government regulation of the Internet might have on Google's
operations? Since Google is a multination, it has numerous amounts of rule and regulations to abide
by depending on the country's laws and

How Does Your Web Site Stack Up?
How Does Your Web Site Stack Up?
Your organization's Web site may be limited to "brochureware," or information on the nature of your
association. Or you might use your site as an additional sales channel, while others might even have
a full–fledged online business. Whatever the nature of your Web site, there are some rules of thumb
to follow...and ways to increase your site's ROI.
Helpful books on e–commerce include The E–Commerce Question and Answer Book by Anita
Rosen, e–Service by Ron Zemke and Tom Connellan, The E–Commerce Arsenal by Alexis
Gutzman, and E–Profit by Peter Cohan. Here are some tips taken from these books and related
seminars.
NAIL DOWN THE BUSINESS PLAN
Most people want their site to feature the latest technology and eye–popping graphics, but any e–
business Web strategy should begin by answering these basic questions:
Who am I trying to serve?
What am I trying to achieve?
How am I going to get there?
How will my Web site co–exist with real–time business or current operations?
Who are my critical business contacts hotel chains, airlines, tourist companies, and the like? How
could Web links with these contacts help me add value to the business process and enhance my
customer relationships?
What information do I need to send my customers?
What information would I like to capture about my customers' needs and expectations as they
interact on the site?
You want to include a discussion of Internet technology in the planning and development

Stop People From Texting While Driving
The accident was usually caused by the negligence of the drivers. It only takes careless driver to
cause an accident. Texting while driving as a significant risk factor for highway accidents. There are
numerous traffic accidents in the world. As far as I'm concerned, there are numerous methods to stop
them from texting while driving. This article will talk that the methods to stop people from texting
while driving, and how to stop people fromtexting while driving. Different type of organizations,
worker unions, business, and government are essential in promoting people should not text while
driving. They should put up posters all around the highway advertising the importance of stop
texting when you are driving. The business around the ... Show more content on Helpwriting.net ...
These videos can help people to concentrate on driving and not doing something else. A radio
station is one of the instruments of a mass impression. Television and radio can become an
important vehicle for spreading the idea of stop texting while driving. Different type of radio
stations can spreading and promoting the idea of stop texting while driving. These things act as
indirect pressure that results from doing swayed to stop text while driving. Users advance through
the program by developing a new technology to stop people from texing while driving. Various
types of car companies to promote this program to help drivers to stop text when driving. This
program would be impossible without the aid of a computer. The program can operate automatically
or manually operated. By the manually operated this program, programmer is able to turn off his/her
friends or family member's mobile phone and keep the mobile phone until parking by monitoring
the engine switch. Aside from turning off mobile phone, someone like programmer or user is also
able to help his/her customers, friends or family member tune the mobile phone into airplane mode
and keep it until parking. On the other hand, user is able to install sensor in the car. When the car
starts, the mobile phone automatically shuts down by a computer program; when parking, the phone
automatically boots. Besides, in the field of view range,

Portfolio Assignment International Industry Analysis Essay
Table of Content:
Portfolio assignment international industry analysis.
Introduction:
International industry analysis is a very broad concept to look at; to do a detailed analysis of this
internationalisation is the key concept of this report. The portfolio is prepared to do analysis of how,
global retail market and civil aero engine spreading their business outside the borders of their origin.
Further in this report PESTLE, CAGE, and YIP drivers are used to understand how a global retail
market and civil aero engine industry are spreading their businesses using some vital companies as
example.
The conclusion will be based on the models of PESTLE, CAGE & YIP drivers as comparison
between these two industries.
Global retail industry.
Retailing industry is one of the fast growing industry. The process of these industry in early 2000
was to buy commodities in bulk and sell them to the needy ones with margin or profit. The market is
completely changed now with the trend of online shopping. Although technology is catching up the
entire world, report states that the online shopping only concludes to 15% of the buyer. The global
retail industry is distinguished into two main categories perishable and non–perishable goods.
Further concluded as grocery retailing and non–grocery retailing. The FMCG industry still
dominates the entire world market. However the

Search Engine Optimization : Website Improvement
Search Engine Optimization:
Website improvement is these days more essential than any time in recent memory and it is vital for
each website admin to comprehend the genuine importance of SEO and in addition the potential it
makes for each business.
Site design improvement or SEO to put it plainly, is an arrangement of principles that can be trailed
by site( (or blog) proprietors to enhance their sites for web search tools and in this manner enhance
their internet searcher rankings.
Moreover it is likewise an awesome approach to expand the nature of their sites by making them
easy to understand, speedier and simpler to explore. SEO can likewise be considered as a structure
following the entire procedure has various principles (or rules), ... Show more content on
Helpwriting.net ...
SEO is about web crawlers as well as great SEO practices enhance the client experience and
convenience of a site.
User 's trust web crawlers and having a vicinity in the top positions for the watchwords the client is
looking builds the site 's trust.
SEO is likewise useful for the social advancement of your site. Individuals who discover your site
via seeking Google or Yahoo will probably advance it on Facebook, Twitter, Google+ or other
online networking channels
SEO is likewise vital for the smooth running of a major site. Sites with more than one creator can
profit by SEO in an immediate and roundabout way. Their immediate advantage is expansion in web
index movement and their roundabout advantage is having a typical structure (agendas) to use
before distributed substance on the website.
SEO can put you in front of the opposition. In the event that two sites are offering the same thing,
the web index upgraded site will probably have more clients and make more deal.
To total it up, Search motor enhancement or SEO is an approach to streamline your site so that web
indexes will comprehend it better and give you higher rankings. It is vital since a decent SEO
methodology can drive more movement to your site, blog or on–line store and acquire clients, make
deals and satisfy your business reason

SEO,which stands for search engine optimization,which is the procedure of changing your site 's
code, substance and connections to focus on the

Outline Of An E Commerce
M1: – Recommend methods to promote an e–commerce system.
Introduction: – in this task I am going to discuss about the promoting the e–commerce website. Also
I will recommend my choice which one I would like to use for my retailer e–commerce website. I
will discuss around five to six ways, and then I will choose two promoting way of the e–commerce.
Effective use of search engines using meta tags & 'spiders'
In order to get more customers and publicist for my e–commerce website, what with that existence
said customers dose not know the actual web address for the actual website, so as any other
customers that goes on the internet to purchase best products or items, then customer will use the
search engine and this will be the best way to promote my e–commerce business. For example, if
someone went on the internet to look for cricket stuff some other item they want to buy, but if they
do not have any idea like where exactly to purchase the products then they would use the search
engine and they will find the best website on the top. Customer probably customer will use Google
and internet explorer to use the search engine, and it will provide the millions of results related to
what they typed in the search engine, but right at the top of the search engine list they will the find
the top search results and on the right hand side you 'll find the sponsor links. For this to happen
though, I would have to pay to be prominent in search engine results, and what this means is

The Fundamental Core Business Of Google
1.0 EXECUTIVE SUMMARY
Google has been ranked in 2014 by Forbes as one of the most reputable companies in the world. It
has been about 15 years relative to the compilation of this document that Google was founded and
has since progressively synchronised itself with the technological revolution that has transpired over
the period and is still transpiring today. The founding of the company was conspired in academic
dogma, as both founders were graduate students at the time of its conception. It is with tremendous
astonishment in which we had witnessed this start–up business become such a great success since a
great proportion of "start–ups" fail. The essence of the mission of the company is stated as; "to
organize the world's information and make it universally accessible and useful". The fundamental
core business of Google is being a search engine with revenues generated from search related
advertising. Additionally, Google has expanded beyond its core offering with a few technological
inspired products and services. Notwithstanding Google's tremendous success, it is not a monopoly
and as such there are credible competitors operating within that same market space. These
competitors include; Yahoo!, Microsoft, eBay, etc.
To that end, an intensive analysis was embarked upon which utilized the management analytic tools
which include; SWOT and Porter Five analysis as well as the Key Success Factors. A consequence
of these analysis is shaping the context to which the company is

Is Social Networking an Effective Marketing Tool for...
Is social networking an effective marketing tool for fashion retail?
Marketing Strategies
Many businesses have started to incorporate market strategies as a way of increasing profitability.
Small business can create market strategies to target their market more effectively and have a
competitive edge over competition. Lyndon Simkin, (2000) stated "If the "right" opportunities are
pursued, customers are properly probed, the "right" customers targeted with a marketing proposition
designed to give a business an edge over its rivals, it is highly likely that customers will be satisfied,
market share will rise in core target markets and profitability will accordingly support a viable
future." Having a strategy in place will allow you to ... Show more content on Helpwriting.net ...
Search engine optimization can be a less effective way for small business as it is marketed alongside
big companies which was found out by Kristin Kennedy, Bonnie Brayton Kennedy, (2008) they
stated a "small manufacturer of gold jewelry will probably not get top billing over Tiffany's on the
organic list, unless they spend a significant amount of time and money on developing their web site
design and advertising."
E–mail Marketing
Small businesses have been using email marketing as a way of marketing their products and
reaching out to the target market. Anita Jackson, Ray DeCormier,stated "E–mail offers a promising
tool to enhance brand loyalty as it helps marketers keep in touch with their customers on a regular
basis at low cost." Small businesses are using this method to create and reach out to their target
market. Using this mthod to market their business and product to create more brand awareness.
http://www.emeraldinsight.com/journals.htm?issn=0263–
4503&volume=17&issue=3&articleid=854456&show=html
Do you feel other ways of online

Organizational Structure and Culture of Rolls Royce Essay
Organizational Structure and Culture of Rolls Royce
Rolls Royce is a technology and global leader. They employ 35,200 people and operate in 48
countries.
Headquarter is based in England UK. Large manufacturing plants are located in American,
Singapore and China. A hierarchical structure is used to manage the company. As a giant company,
they choose hierarchical structure to manage the company. It is a traditional and effective structure
for Rolls Royce to supervise and develop the business. The Group managed by detailed systems and
procedures due to the large turnover. Their annual turnover is Â£5645 million. And the group enjoys
25 percentage of the engine market in the world. The Group supplies all the major engine ... Show
A number of functions are divided in the group such as: HR function, research and develop function,
financial function etc. and the role culture in Rolls Royce are emphasis on rules, routine and
procedure and job tends to be more important than the person.
It reliance on rules and procedures.
The Company requires the directors to prepare financial statements for each financial year, which
give a true and fair view of profile and loss in their divisions. The directors are responsible for
preparing the annual report and the directorsÂ' Remuneration report.
Tasks are clearly defined
They set up task clearly in order to fulfil quality of the engines.
Rolls–Royce establish working processes which ensure that they understand our customersÂ' needs
and that then design, produce, deliver and support their products and services to customers.
The product department's task is to
– Halve the rate of customer incidents every 3 years.
– Halve the production cost from all business processes every 3 years.

– Ten times ensure the products are not defected before delivery.
– Increase the productivity and enhance the quality.
A clear chain of command
The chairman gives a new issue to the executive director to improve the efficiency of the engine. It
is not only to improve the quality of the engine but also not to damage the environment. And the
executive manager set a target for

Analysis Of Snort
The two IDS uses different rulesets and thus a key decision need to be made when using one of
them. Emerging Threat (ET) is an open source community that was originally created as sustenance
to an open Snort rule set. However, the group produces ruleset that is compatible with both Snort
and Suricata currently. The ET rulesets have the capability of producing a professional ruleset (ET–
Pro). In professional ruleset, each item contains a rule portion that is enhanced for Snort, a rule
portion that is enhanced for Suricata and an aware portion that is shared by both engines. The
certified rule set for Snort is created by the Sourcefire Vulnerability Research Team (VRT) (Sikorski
& Honig, 2012). The rules are sold immediately after release ... Show more content on
Helpwriting.net ...
For instance, Mat Olney reflected on the benefit of multi–thread and argued based on internal testing
of Snort against Suricata with rules loaded. Suricata runs at 200 MB/Sec while Snort with rules hit
894 MB/Sec with no drops.
Studies
Reflecting on several previous studies that have been carried out to compare the performance of the
two NIDS, indicated Snort to be efficient in various issues. For instance, the comparison of Snort
version 2.8.5.2 to Suricata version 1.0.2 was a clear indication of the strength of each system engine
when subjected to the protection of the network. Their testbed incorporated the Ubuntu 10.04 which
is a Virtual device accommodated on a VMWare Terminal 6.5 virtual setting operating on a 2.8GHz
Quad–Core Intel Xeon CPU that had a 3GB RAM. The research was examining the quickness of
detection and the accurateness of under changing rates of network and CPU usage (Albin, 2011).
The control of the CPU used the Cpulimit with Tepreplay controlling the network bandwidth. The
alert signals was accomplished by introducing six unknown malware that was created using the
Metaspoilt framework. The results characterized Snort being efficient with system properties as
compared to Suricata, but when functioning in a multi–CPU setting Suricata was extra efficient as a
result of fewer false negatives

Questions On Ethical Issues Investigation
Ethical Issues Investigation
Situation 2
1. What should Essex do? Essex should find out the proper reason why exactly James broke the law.
Personal calls can be attended only in the break timings which the rule clearly states. As the rule is
clear and Kate Essex should follow the guidelines of the companies rule and inform the higher
officials whom so ever it may be concerned.
2. What, if any, ethical principles help guide decision making in this situation? The problem aroused
when john attended a personal call about his sick child in the working hours where john is aware
that personal calls shouldn't be attended during the working hours. I think it would be unethical for
the organization to not permit James to take a ... Show more content on Helpwriting.net ...
engineers use the association 's general public to pass on the mission, goals and ends of the line and
how agents ought to approach occupations when helping the association attain its destinations. Vital
segments of a strong association society consolidate dependability, trust, activity, capable behavior
and flexibility. Pioneers and authority executives ought to form these parts into association society
to ensure agents understand and take after good business measures. Associations can indicate
specialists the association 's general public by using manuals or cool social occasions. These
mediums give organization an opportunity to clear up the criticalness of good business conduct.
Associations may use a guarantee to ensure agents act ethically when overseeing unique business
circumstances. These pledges, insisted by a laborer 's signature, express a pro 's excitement to agree
with and take after the association 's ethical norms. Associations may in like manner use these
guarantees to invigorate the basics of business ethics and why agents must sign the promise and take
after these norms. Ethics promises furthermore give laborers the adaptability to report deceptive
practices by heads or distinctive delegates.
Situation 6
1. Do you see any ethical issues involved in Google's new approach to combining information from
a particular user? Why or why not?
Security could be broken down into three

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