Search university 3 netlash-bseen
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This document provides 10 tips to optimize a local search approach for SEO and SEA. It recommends claiming and optimizing a Google Place page to directly rank in local search results. Other tips include getting reviews on the Google Place page, registering on other directories, optimizing dealer listings, using coupons and user-generated content to improve rankings. It also gives 3 tips for local search optimization for SEA, such as using Google Maps and Places in ads and geographical settings. Finally, it outlines 3 new Google Places features including a rating tool and potential future ability to purchase placement.
Search university 3 netlash-bseen
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- 2. Local Search10 tips to optimize your local search approach for SEO & SEA12h – 12h20
- 4. 41 in 5search queries have localintention
- 5. 5
- 6. 6local IPGoogle does seeyourlocal IPand willgivelocalresults* even forgeneralkeywords
- 7. 7Growing trendlocal is the fastestgrowing trend in search* even more thensocial media
- 8. 8Organic has been pushedbelow the fold !!!
- 9. 9Conclusionlocal search shouldbean important partof your SEO & SEA strategy
- 10. 107 tipsto opimizeyourlocal search approachfor SEO
- 11. 1. Claim your Google Place page to optimizeyourlocal search approachWhy ? > Your page can rank directly in Google search > Google maps is used more often
- 12. 2. Optimizeyour Google Place page as completely as possible
- 13. 2. Optimizeyour Google Place page as completely as possible
- 14. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page> Choose at least 1 defaultcategoryvs. creatingnewcategories> 1 keyword in titlenotallowedifit’snotyourcompany name> 1 keyword in descriptiondo notexaggerateveryusefullforlongtailsnotsamekeywords as in categories
- 15. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page> Add imagesat least 4> Add video> 100% of the detailsthe more is filled in, the better
- 16. 4. Getreviewsonyour Google Place page> The amount has a big impactaskyourcustomers> The content ( + vs. - ) has no impact onrankingswillchange… ! negativereviews have impact onyourreputation
- 17. 5. Register onother sites> DirectoriesTruvo, bsearch, … / payed and free business directories> Usingkeywords is a pluscity / aboutyour business / …> Keep the content consistent+32 9 335 22 76 vs. 09/335.22.76 1070 Anderlecht vs. 1070 Brussel
- 18. 5. Optimizeyour dealerlist / shop network> Name, address, phone, link to Google mapsgettingevery dealer theirown page is a plus
- 19. 6. Use coupons > If relevantwill help to getbetterrankings
- 20. 7. User generated content> Video, images, reviewswill help to getbetterrankingsstimulateyourcustomers & visitors
- 21. 213 tipsto opimizeyourlocal search approachfor SEA
- 22. 1. Choose Google Maps to show yourads
- 23. 2. Use Google Places in yourAdwordsads
- 25. 253 New featuresBling Bling
- 26. 1. Google Hotpot> Rating tool for Google placespersonalisedrecommandationsintegrated in reviews & ratings
- 27. 1. Google Hotpot
- 28. 2. Purchasing Google places … position> Testing in U.S. Notactiveyet !!
- 29. 3. Statsfor Google Places
- 30. Thankyou. Success. Questions?“You canfind me in Gent or…”