Sebinternal
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1) The document discusses a project called "SEB invites to play the Values!" which was an internal communication campaign aimed at ensuring all employees understand and embody the company's core values in their daily work. 2) As part of this, SEB created a strategic board game called the "SEB Value Game" which featured real-life examples and scenarios to illustrate how the values apply across different situations. 3) The game was a success, with employees still discussing examples from it months later, and surveys found improved understanding of values and goals after the campaign.
Sebinternal
- 1. Project: SEB invites to play the Values! Category: INTERNAL COMMUNICATION Summary High targets itself doesn’t lead a company to success. Having team, who is aware of these targets and puts its efforts to reach them, is a keyword to success. In a company with more than 1 200 employees how can you ensure, that all employees know company’s values and truly live them during their daily working life? Common saying that it is always better to see once than 10 times hear, is about SEB. As a tradition SEB Quality Month was conducted during 2010, during which SEB core values were explained and different activities were organized. SEB Value Game was created as the answer to increased demand from the organization to live the values, to understand the cases where living the values are crucial. As a response special game was created with case studies about SEB values to make employees to discuss, how can we bring high service to our customers (both internally and externally). During SEB Value Game we also announced SEB Quality person, which was nominated by SEB employees in voting during SEB Quality month. This event turned out to be a huge success – even now, 6 months later, employees still mention this game and it`s situations. Employees not only know values, but are eager to have them in their daily work. Situation It is crucial to have clear targets, as well as clear strategy and values, which are used to reach these goals. Internal survey showed that 81% of employees have heard about them, but only 40% are aware of how their work affects these targets. The idea of creating a game, that consists both of questions about SEB values and situations from our daily, gave the opportunity not only to make these values alive, but also involve all employees to think, how his/her work can help to ensure good service. Objectives
- 2. Goals of campaign – make all employees (both from branches and back office) realize that the success of company depends on all employees, not only those, who serve the customer. Both good service externally and good cooperation internally, are key factors in successful banking business. Strategy The first step was to remind our core value. After SEB Quality Month employees were invited to SEB Value Game – strategic board game, where company’s core values are integrated in real life examples. It was visualized, how values are related to our everyday work and how we, SEB employees, should act in different situations. SEB Value game was created by different employees of SEB Latvia (both from departments, subsidiary companies and branches), putting together situations, that we have had previously, as well as creating new ones, using areas, in which some improvements needed. Execution During SEB Quality Month series of articles about core values were published, including interview with one of branch offices, interview with one of our customers, telling about cooperation with SEB. Intranet chats with SEB board members where managed. At the end of the month SEB Value Game was organized, so employees had a chance to test their knowledge of SEB and discuss, how would they act in different situations. There were max 6 persons by the table, all employees were mixed, so there were colleagues from branches, departments, subsidiary companies, as well as management team by the table. At the beginning of SEB Quality month nomination of SEB Quality Person was announced and all employees were involved in voting process. TOP 3 were announced at SEB Value Game, TOP 1 got SEB Quality Challenge Cup. Documented Results SEB Value game was specially created in a way that there were no black and white answers – different answers had different scores depending on potential gains or losses, employees had active discussions and our target was reached – to increase their knowledge about SEB values and to strengthen the team. Even now, 6 months later, working on product development employees mention situation from the game and suggest the way we should work. In our Voice survey carried out at the beginning of 2011 89% of employees answered that they are familiar with SEB’s vision. 85% of employees answered that they can clearly see how their work contributes to achieving the business area overall goals. 82% note that they truly believe in and support the future direction of SEB. NPS research shows – we have
- 3. significantly improved our results, NPS now is 77%. Intranet click statistics regarding SEB Value game record high - 3706 clicks to 1 article. Articles about SEB core values are also among the most read articles in intranet. Substantially increased clicks on SEB Quality Standard itself - 829 clicks.