The document summarizes research on movie audiences for different genres. It finds that cinema audiences overall are mostly males and females aged 15-24 who go most on Saturdays and Sundays. Horror movie audiences tend to be young adults aged 15-25 and adults 30+ who enjoy being scared. Audiences for supernatural horrors skew youngest at 15-25, while psychological horror audiences are more varied in age. Slasher film audiences are predominantly 18-25 year old males attracted to violence and gore over plot. Trailers help audiences decide which movies to see by providing a sense of what happens. The film The Sixth Sense successfully attracted its target demographic of 15-25 year old males and females.