Seeing Through the Numbers
1. What story are you trying to tell?
2. What actions do you expect
people to take?
3. What route are you taking?
4. What is the difference?
5. Where is your data coming from?
6. What tools are available?
7. What are best practices?
8. Data?
Learn regular expressions and
MS find/replace language.
Learn how to use wildcards!
^d{5}(?:[-s]d{4})?$
^
d{5}
(?:…)
[-s]
hyphen
d{4}
…?
condition 1)
$
/^([a-z0-9_.-]+)@([da-z.-]+).([a-
Find: <*>
Replace: blank
http://www.regular-expressions.info/
refflavors.html
Code dichotomous variables to 1 and 0
Pay attention to case
Watch for invisible “baddies”!
ltrim(rtrim(Field))
Mind your floats and integers
1.0 is not always equal to 1
Watch for outliers
99/100 cases fall within 0-10
and the 100th is 86
BEWARE of the acceptable leading
0
9. What is the context?
10. What comes next?
Communicate the story and guide the exploration of new data.

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Seeing Through the Numbers