SlideShare a Scribd company logo
URL & SEO
A B D U L R E H M A N
UNIFORM
ESOURCE
OCATOR
R
L
UNIFORM RESOURCE LOCATOR
URL
http://
www.sbbusba.edu.pk/pages/vc_msg.html
Protocol
HTTP
HTTPS
FTP
URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
World Wide Web
Indicated that Resource is webpage
URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
Domain Name
The Specific Name of Website
URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
Domain Extension
Indicate the type of domain
.Edu
.Gov
.Com
.Org
URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
Domain Extension
Indicate the type of domain
.Pk
.In
.Au
.Sa
URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
Directory/Path
The address to a specific location or
resource within the site folders
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
Segments of URL and Search Engine Optimization (SEO)
Segments of URL and Search Engine Optimization (SEO)
Segments of URL and Search Engine Optimization (SEO)
Paid
Organic/Unpaid
10%
90%
RESEARCH
• The average web user won’t go past the first five listings on a Search Engine Results
Page (SERP). According to a 2014 study from Advanced Web Rankings, more than
67% of all clicks on SERPs go to the top five listings.
SEO
• Search engine optimization (SEO) is a the process of affecting the visibility of a
website or a web page in a web search engine's unpaid results—often referred to as
"natural", "organic", or "earned" results.
HOW TO RANK IN
ITS HOW GOOD LOOKING YOU ARE !
HOW GOOGLE WORKS
Segments of URL and Search Engine Optimization (SEO)
GOOGLE SPIDER
THAT’S HOW WE SEE WEBSITE
HOW GOOGLE SEE’S!!
SEO RANKING FACTORS
• USE HEADING TAGS
• USE ALT TAGS IN IMAGES
• Backlinks
• Unique Content
• ....................................INFINITE.

More Related Content

PPT
Introduction to search engine optimzation
PPT
Search Engine Optimization
PPT
prestiva_SEO_knowledge
PDF
What You Need to Know about SEO
PDF
PDF
Search Engine Optimization {SEO}Lecture Outline
PPTX
Seo by sumeet
PDF
seo_class.pdf
Introduction to search engine optimzation
Search Engine Optimization
prestiva_SEO_knowledge
What You Need to Know about SEO
Search Engine Optimization {SEO}Lecture Outline
Seo by sumeet
seo_class.pdf

Similar to Segments of URL and Search Engine Optimization (SEO) (20)

PDF
seo_class.pdf
PDF
seo_class.pdf
PPTX
User seo off page technique 2024 in lahore
PDF
Essential guide to understanding SEO and Webometrics - and quick tips and act...
PDF
SEO
PPTX
PPT
Seo 101 (the seo basics)
PPTX
Fundamental of Search Engine Optimazation.pptx
PPT
An Independent School's Guide to SEO - Daren Worcester
DOCX
Search engine optimisation(synopsis)
PPTX
SEO (Search Engine Optimization)
PPTX
( MR Vilas ) SEO.pptx
PPTX
Seo state of the union 2015
PDF
What is SEO and how is it a career?
PDF
SEO Basics_Deck.pdf DIGITAL MARKETING SEO
PDF
Best SEO Course Institute in Faridabad.pdf
PDF
India based Digital Marketing Agency Sophronix
PDF
Introduction To SEO (2).pdf
seo_class.pdf
seo_class.pdf
User seo off page technique 2024 in lahore
Essential guide to understanding SEO and Webometrics - and quick tips and act...
SEO
Seo 101 (the seo basics)
Fundamental of Search Engine Optimazation.pptx
An Independent School's Guide to SEO - Daren Worcester
Search engine optimisation(synopsis)
SEO (Search Engine Optimization)
( MR Vilas ) SEO.pptx
Seo state of the union 2015
What is SEO and how is it a career?
SEO Basics_Deck.pdf DIGITAL MARKETING SEO
Best SEO Course Institute in Faridabad.pdf
India based Digital Marketing Agency Sophronix
Introduction To SEO (2).pdf
Ad

More from Abdul Rehman (13)

PPTX
Muhammad Bin Qasim: conquerer of Sindh and Multan
PPTX
Scrum An: Agile Methodologies in Software Engineering
PPTX
Oracle Database DML DDL and TCL
PPTX
What is Bridge and Types of Bridges in Networking
PPTX
Database application developer and end users
PPTX
Steps of Scientific Paper
PPTX
Narrative Writing and its types
PPTX
Management information System and its types
PPTX
Research Methods Qualitative and Quantitative
PPTX
Types of Technical Report and Writing
PPTX
Deletion in linked lists
PPTX
Computer networking
PPTX
Data communication
Muhammad Bin Qasim: conquerer of Sindh and Multan
Scrum An: Agile Methodologies in Software Engineering
Oracle Database DML DDL and TCL
What is Bridge and Types of Bridges in Networking
Database application developer and end users
Steps of Scientific Paper
Narrative Writing and its types
Management information System and its types
Research Methods Qualitative and Quantitative
Types of Technical Report and Writing
Deletion in linked lists
Computer networking
Data communication
Ad

Recently uploaded (20)

DOCX
The AUB Centre for AI in Media Proposal.docx
PDF
Review of recent advances in non-invasive hemoglobin estimation
PDF
Empathic Computing: Creating Shared Understanding
PDF
A comparative analysis of optical character recognition models for extracting...
PPTX
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
PPTX
20250228 LYD VKU AI Blended-Learning.pptx
PDF
Agricultural_Statistics_at_a_Glance_2022_0.pdf
PDF
Optimiser vos workloads AI/ML sur Amazon EC2 et AWS Graviton
PPT
Teaching material agriculture food technology
PDF
Encapsulation theory and applications.pdf
PPTX
A Presentation on Artificial Intelligence
PDF
Unlocking AI with Model Context Protocol (MCP)
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
PPT
“AI and Expert System Decision Support & Business Intelligence Systems”
PDF
Diabetes mellitus diagnosis method based random forest with bat algorithm
PDF
Encapsulation_ Review paper, used for researhc scholars
PPTX
Programs and apps: productivity, graphics, security and other tools
PDF
gpt5_lecture_notes_comprehensive_20250812015547.pdf
PPTX
sap open course for s4hana steps from ECC to s4
The AUB Centre for AI in Media Proposal.docx
Review of recent advances in non-invasive hemoglobin estimation
Empathic Computing: Creating Shared Understanding
A comparative analysis of optical character recognition models for extracting...
VMware vSphere Foundation How to Sell Presentation-Ver1.4-2-14-2024.pptx
Mobile App Security Testing_ A Comprehensive Guide.pdf
20250228 LYD VKU AI Blended-Learning.pptx
Agricultural_Statistics_at_a_Glance_2022_0.pdf
Optimiser vos workloads AI/ML sur Amazon EC2 et AWS Graviton
Teaching material agriculture food technology
Encapsulation theory and applications.pdf
A Presentation on Artificial Intelligence
Unlocking AI with Model Context Protocol (MCP)
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
“AI and Expert System Decision Support & Business Intelligence Systems”
Diabetes mellitus diagnosis method based random forest with bat algorithm
Encapsulation_ Review paper, used for researhc scholars
Programs and apps: productivity, graphics, security and other tools
gpt5_lecture_notes_comprehensive_20250812015547.pdf
sap open course for s4hana steps from ECC to s4

Segments of URL and Search Engine Optimization (SEO)