Selective medium is a type of culture medium that promotes the growth of specific microorganisms while inhibiting others, allowing for the isolation and study of particular bacterial species. Selectivity is achieved through components like antibiotics and salts, with examples including MacConkey agar and mannitol salt agar, which serve as both selective and differential media. Through these media, microbiologists can distinguish between lactose fermenters and non-fermenters, as well as differentiate between various bacterial species based on their growth characteristics.