Think Life Enjoy Light
Our Mission
To be your commercial and industrial lighting
solution provider, with a solid return on your
investment that not only enhances your visual
merchandising, it also boost sales, and reduces
your operating costs.
SELF Electronics (SELF) is a designer and manufacturer of LED display/accent
lighting and general lighting. We offer excellent LED lighting solutions to
Grocery Stores, Convenience Stores and other Commercial and industrial
Environments.
Our systems are well suited for a variety of applications
including: refrigerated cases, display cases, illuminated shelving and
general lighting.
About
Headquarters: Ningbo, China
US Branch
Atlanta, Georgia, USA
German Branch
Cologne, Germany
ShenZhen Branch
ShenZhen, China
R&D Center
Ningbo, China
French Office
Paris, France
Global Locations
• Founded in Ningbo, China in 1993;
20+ years experience in Electronics and Lighting
• Designer and Manufacturer of LED Lighting and Power Supply
• Largest indoor LED lighting manufacturer in China
• Authorized writer for National Standards of Indoor LED lighting in
China
• UL CTDP (Client Test Data Program) Certificate Holder
Some of our Private Label Clients include:
Osram-Sylvania, Home Depot, Ikea
Overview
• Innovative Research & Development
• Custom product development
• Rapid Proto-type development
• 90+ engineers
• 115 technical patents
• Full set of machining and circuit board equipment
• Full range of testing equipment
• Certified testing facility for UL for both
LED fixtures and power supplies.
Capabilities
High-Quality Supply Chain
Market Trends
Switching to LED in General for Energy Saving and
Visual Merchandising
Increase in LED retail display lighting usage
•High-end products
•Cosmetics
•Electronics
•Health & Wellness
•Gourmet & Health foods
•Refrigerated Cases
Increased Sales
LEDs put your products in an advantageous light, which can enhance sales.
Big box retailers
are reporting a
15% Average
Sales Increase
On products featured with
illuminated shelving!
Savings
Energy Savings
•Reduced Lighting Load
•Reduced Compressor Load
Reduced Maintenance Cost
•50,000+ hour life san
•No Re-lamping or replacing ballasts
•No Tube Guards or Shields to Replace
By eliminating fluorescent lamps:
•Reduces the amount of hazardous
waste
•Lowers recycling costs
•Reducing demand for mercury driven
technology; better for the environment
T8
LED
Total Energy Savings
Refrigerated Case Energy Savings Sample
Notes:
Electric Rate .11 /kWh
16 hrs per day/ 365 days
3 Fresco LED’s replacing 6 T8’s
12 Frio2 LED’s replacing 12 T8’s
Self’s Contribution
Collaborative Whole Solution
Provider
Custom Lighting Solutions
Mastery of Light Management
•Pixel-Free Technology
•Anti-Glare Design
•Uniform Light Distribution
Because we are a designer and manufacturer, we feel that we
have the advantage over our competition because we have
development, production capabilities, and UL certification
capabilities all under one roof. There are not many LED
manufacturers that can attest to this.
Our Product Lines
Refrigerated Lighting      Shelf Lighting Track Lighting Aisle Lighting
Vertical Freezer Lighting
• Anti-glare design
• Ideal for vertical freezer lighting.
• Dimmable for additional energy
savings
• Works with occupancy sensors
• Bright and consistent illuminance for
display area
• Less heat radiation, more energy
saving
• Life time: 50,000hrs
• IP Rating: IP65 (for damp locations)
• Available in 4FT, 5FT, & 6FT lengths
Frio 2
(5’ Edge & Center)
Lumens 832 / 1512
Watts 9w / 16w
CRI 85
CCT 3000k, 4000k, 5000k
Length 5FT
Refrigerated Canopy Lighting
Fresco
Lumens 1800
Watts 24
CRI 85
CCT 3000k, 4000k, 5000k
Length 48” inches
Fresco
•Anti-glare design
•Ideal for canopy lighting.
•Bright and consistent luminance for
display area
•Less heat radiation, more energy saving
•Lifeime: 50,000hrs
•IP Rating: IP64 (for damp locations)
Refrigerated Shelf Lighting
FLUX
Lumens 2160
Watts 24
CRI 92
CCT 3000k, 4000k,
5000k
Length 47” inches
FLUX & FRIEZE Meat Case Lighting
•Wide beam angle, rotatable
•Ideal for refrigerated shelving lighting.
•Dimmable for additional energy savings
•Bright and consistent luminance for display
area
•Less heat radiation, more energy saving
•Life time: 50,000hrs
•IP Rating: IP64
Refrigerated Shelf Lighting
Frieze
Lumens 981
Watts 10
CRI 92
CCT 3000k, 4000k,
5000k
Length 46” inches
•Wide beam angle
•Ideal for refrigerated shelving lighting.
•Dimmable for additional energy savings
•Bright and consistent luminance for display
area
•Less heat radiation, more energy saving
•Life time: 50,000hrs
•IP Rating: IP65 (for damp locations)
•Available in 36” & 46” lengths
Walk-in Cooler Lighting
HORIZON
Lumens 4000
Watts 40
CRI 85
CCT 3000k, 4000k, 5000k
Length 50” inches
•Even Light Distribution
•Tool-less slide-in structure for easy installation.
•comparable to Fluorescent 2-lamp 32W T8 .
•Lifetime: 50,000hrs(ta=95°F, 35°C)
•IP Rating: IP65(for wet locations)
•Ta: -13°F~95°F (-25°C~35°C)
•Material: PC
Shelf &Background lighting
Stratus Sirius Nano Arrow Lincus Edge Arc
Shelf Lighting
Arrow
Lumens 1583
Watts 15
CRI 85
CCT 3000k, 4000k, 5000k
Length 48”
ARROW
Ideal for illuminated shelving, various
showcases, and accent lighting.
•Wide beam angle
•LEDs Pixel Free
•Smooth continuous bright and consistent lighting
•Available in 8”,12”, 23”, 34” and 45” lengths
•Linkable, Max. linkable length: 147-3/4" per run
•Lifetime: 50,000hrs(ta=77°F􀄑25°C)
•Material: Aluminum alloy
Background Lighting
Edge Edge
Lumens 294
Watts 4.1
CRI 92
CCT 3000k, 4000k, 5000k
Length 12”
• Wide beam angle
• Bright and consistent luminance for
display area
• Linkable, Max. linkable length: 82-11/16”
(2100mm) per run
• Dark spot free at the linking point
• Lifetime: 50,000 hrs
• Available in 6” and 12” lengths
Track Lighting
Track
Lumens 1800
Watts 22
CRI 85
CCT 3000k, 4000k, 5000k
Beam 15°& 25°
TRACK
•High lumen output
•Concentrated beam angle
•Compatible with Halo Type track
•Anti-glare design
•Lifeime: 50,000hrs
•Finish: Black or White
Track Lighting
Astro
Lumens 4750
Watts 50
CRI 85
CCT 3000k, 4000k, 5000k
Beam 25°& 40°
ASTRO
•High lumen output, advanced COB LED design
•Available Beam Angle: 25°& 40°
•Swivel head rotates 340°and swivels 270°
•Anti-glare design
•Lifeime: 50,000hrs
•Replaces 70W HID
Track Lighting
Apex
Lumens 3000
Watts 30
CRI 85
CCT 3000k, 4000k, 5000k
Apex
•Anti-glare design.
•Compatible with ‘HTL’ Halo track
•(Please contact our sales for other tracks)
•Lockable, precision aiming adjustment:
•340°+aiming horizontal and 270° vertical rotation.
•Lifetime: 50,000hrs(ta=95°F, 35°C)
Aisle Lighting
Path
Lumens 5300
Watts 48w
CRI 85
CCT 3000k, 4000k, 5000k
Length 47.25”
PATH
•High lumen output
•Even Light Distribution
•Continuous run installation
•Tool-less slide-in structure for easy installation
•1-10V Dimming to 10%-100%
•Lifeime: 50,000hrs
LED Lighting Partner
Why you need us ?
We help guide you though the design process and
can develop custom solutions direct from the
manufacturer to satisfy the diverse and unique
portfolio needs of all your applications.
Projects
Projects
Customer Portfolio
Experts in LED Display Illumination
Thank you!

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SELF Sales Presentation

  • 2. Our Mission To be your commercial and industrial lighting solution provider, with a solid return on your investment that not only enhances your visual merchandising, it also boost sales, and reduces your operating costs.
  • 3. SELF Electronics (SELF) is a designer and manufacturer of LED display/accent lighting and general lighting. We offer excellent LED lighting solutions to Grocery Stores, Convenience Stores and other Commercial and industrial Environments. Our systems are well suited for a variety of applications including: refrigerated cases, display cases, illuminated shelving and general lighting. About
  • 4. Headquarters: Ningbo, China US Branch Atlanta, Georgia, USA German Branch Cologne, Germany ShenZhen Branch ShenZhen, China R&D Center Ningbo, China French Office Paris, France Global Locations
  • 5. • Founded in Ningbo, China in 1993; 20+ years experience in Electronics and Lighting • Designer and Manufacturer of LED Lighting and Power Supply • Largest indoor LED lighting manufacturer in China • Authorized writer for National Standards of Indoor LED lighting in China • UL CTDP (Client Test Data Program) Certificate Holder Some of our Private Label Clients include: Osram-Sylvania, Home Depot, Ikea Overview
  • 6. • Innovative Research & Development • Custom product development • Rapid Proto-type development • 90+ engineers • 115 technical patents • Full set of machining and circuit board equipment • Full range of testing equipment • Certified testing facility for UL for both LED fixtures and power supplies. Capabilities
  • 8. Market Trends Switching to LED in General for Energy Saving and Visual Merchandising Increase in LED retail display lighting usage •High-end products •Cosmetics •Electronics •Health & Wellness •Gourmet & Health foods •Refrigerated Cases
  • 9. Increased Sales LEDs put your products in an advantageous light, which can enhance sales. Big box retailers are reporting a 15% Average Sales Increase On products featured with illuminated shelving!
  • 10. Savings Energy Savings •Reduced Lighting Load •Reduced Compressor Load Reduced Maintenance Cost •50,000+ hour life san •No Re-lamping or replacing ballasts •No Tube Guards or Shields to Replace By eliminating fluorescent lamps: •Reduces the amount of hazardous waste •Lowers recycling costs •Reducing demand for mercury driven technology; better for the environment T8 LED Total Energy Savings Refrigerated Case Energy Savings Sample Notes: Electric Rate .11 /kWh 16 hrs per day/ 365 days 3 Fresco LED’s replacing 6 T8’s 12 Frio2 LED’s replacing 12 T8’s
  • 11. Self’s Contribution Collaborative Whole Solution Provider Custom Lighting Solutions Mastery of Light Management •Pixel-Free Technology •Anti-Glare Design •Uniform Light Distribution Because we are a designer and manufacturer, we feel that we have the advantage over our competition because we have development, production capabilities, and UL certification capabilities all under one roof. There are not many LED manufacturers that can attest to this.
  • 12. Our Product Lines Refrigerated Lighting      Shelf Lighting Track Lighting Aisle Lighting
  • 13. Vertical Freezer Lighting • Anti-glare design • Ideal for vertical freezer lighting. • Dimmable for additional energy savings • Works with occupancy sensors • Bright and consistent illuminance for display area • Less heat radiation, more energy saving • Life time: 50,000hrs • IP Rating: IP65 (for damp locations) • Available in 4FT, 5FT, & 6FT lengths Frio 2 (5’ Edge & Center) Lumens 832 / 1512 Watts 9w / 16w CRI 85 CCT 3000k, 4000k, 5000k Length 5FT
  • 14. Refrigerated Canopy Lighting Fresco Lumens 1800 Watts 24 CRI 85 CCT 3000k, 4000k, 5000k Length 48” inches Fresco •Anti-glare design •Ideal for canopy lighting. •Bright and consistent luminance for display area •Less heat radiation, more energy saving •Lifeime: 50,000hrs •IP Rating: IP64 (for damp locations)
  • 15. Refrigerated Shelf Lighting FLUX Lumens 2160 Watts 24 CRI 92 CCT 3000k, 4000k, 5000k Length 47” inches FLUX & FRIEZE Meat Case Lighting •Wide beam angle, rotatable •Ideal for refrigerated shelving lighting. •Dimmable for additional energy savings •Bright and consistent luminance for display area •Less heat radiation, more energy saving •Life time: 50,000hrs •IP Rating: IP64
  • 16. Refrigerated Shelf Lighting Frieze Lumens 981 Watts 10 CRI 92 CCT 3000k, 4000k, 5000k Length 46” inches •Wide beam angle •Ideal for refrigerated shelving lighting. •Dimmable for additional energy savings •Bright and consistent luminance for display area •Less heat radiation, more energy saving •Life time: 50,000hrs •IP Rating: IP65 (for damp locations) •Available in 36” & 46” lengths
  • 17. Walk-in Cooler Lighting HORIZON Lumens 4000 Watts 40 CRI 85 CCT 3000k, 4000k, 5000k Length 50” inches •Even Light Distribution •Tool-less slide-in structure for easy installation. •comparable to Fluorescent 2-lamp 32W T8 . •Lifetime: 50,000hrs(ta=95°F, 35°C) •IP Rating: IP65(for wet locations) •Ta: -13°F~95°F (-25°C~35°C) •Material: PC
  • 18. Shelf &Background lighting Stratus Sirius Nano Arrow Lincus Edge Arc
  • 19. Shelf Lighting Arrow Lumens 1583 Watts 15 CRI 85 CCT 3000k, 4000k, 5000k Length 48” ARROW Ideal for illuminated shelving, various showcases, and accent lighting. •Wide beam angle •LEDs Pixel Free •Smooth continuous bright and consistent lighting •Available in 8”,12”, 23”, 34” and 45” lengths •Linkable, Max. linkable length: 147-3/4" per run •Lifetime: 50,000hrs(ta=77°F􀄑25°C) •Material: Aluminum alloy
  • 20. Background Lighting Edge Edge Lumens 294 Watts 4.1 CRI 92 CCT 3000k, 4000k, 5000k Length 12” • Wide beam angle • Bright and consistent luminance for display area • Linkable, Max. linkable length: 82-11/16” (2100mm) per run • Dark spot free at the linking point • Lifetime: 50,000 hrs • Available in 6” and 12” lengths
  • 21. Track Lighting Track Lumens 1800 Watts 22 CRI 85 CCT 3000k, 4000k, 5000k Beam 15°& 25° TRACK •High lumen output •Concentrated beam angle •Compatible with Halo Type track •Anti-glare design •Lifeime: 50,000hrs •Finish: Black or White
  • 22. Track Lighting Astro Lumens 4750 Watts 50 CRI 85 CCT 3000k, 4000k, 5000k Beam 25°& 40° ASTRO •High lumen output, advanced COB LED design •Available Beam Angle: 25°& 40° •Swivel head rotates 340°and swivels 270° •Anti-glare design •Lifeime: 50,000hrs •Replaces 70W HID
  • 23. Track Lighting Apex Lumens 3000 Watts 30 CRI 85 CCT 3000k, 4000k, 5000k Apex •Anti-glare design. •Compatible with ‘HTL’ Halo track •(Please contact our sales for other tracks) •Lockable, precision aiming adjustment: •340°+aiming horizontal and 270° vertical rotation. •Lifetime: 50,000hrs(ta=95°F, 35°C)
  • 24. Aisle Lighting Path Lumens 5300 Watts 48w CRI 85 CCT 3000k, 4000k, 5000k Length 47.25” PATH •High lumen output •Even Light Distribution •Continuous run installation •Tool-less slide-in structure for easy installation •1-10V Dimming to 10%-100% •Lifeime: 50,000hrs
  • 25. LED Lighting Partner Why you need us ? We help guide you though the design process and can develop custom solutions direct from the manufacturer to satisfy the diverse and unique portfolio needs of all your applications.
  • 29. Experts in LED Display Illumination Thank you!

Editor's Notes

  • #5: Start with Ningbo, South of Shanghai - Besides our headquarters here in Ningbo, we also have several other branches around the world including a US branch in Atlanta, Georgia, a German branch in Koeln, Germany, a ShenZhen branch in ShenZhen, China, and an R&D center in Ningbo,
  • #6: SELF Electronics USA Corporation was founded in 2009 to support the US market. SELF USA a subsidiary of SELF Electronics headquartered in Ningbo, China, and is a well established privately owned company, founded over 20 years ago that specializes in the design and manufacturing of LED lighting, sensors and LED power supplies as well as electronic ballasts, transformers . SELF has seen much success in the European market and is emerging in the US as a solid go to brand for high quality retail display lighting.
  • #7: We are the only private company in China who is a UL certified lab, there are 4 in all of China Self, GE, Phillips and Osram-Sylvania
  • #8: We are a complete solution provider who designs & manufactures fixtures, drivers & controls We have long-standing partnerships with prominent LED chip manufacturers We partner with prominent extrusion & plastic tooling manufacturers We design our own patented optical lens
  • #9: Title 24 requirements – government regulation that mandates using no more the 1.5watts per sq ft, seen in states like California, Wisconsin
  • #12: Whole solution = LED fixture power supply and controls Flexiability to make custom products Light Management – Improved shopping environment
  • #13: In 2003, SELF began developing and manufacturing LED lighting. In 20 years, SELF has developed many unique advantages: Smart design and Compact Structure Highly Recognized Advanced Research and Development Team Patented Optical Designs Most Advanced Heat and Thermal Management Complete System Offering (Lighting-Drivers-Controls) 5 Year Warranty Passion, Dedication, Loyalty, Honesty
  • #14: Improved Product Visibility Reduced Glare Directed Light
  • #16: IP65 Wide Beam Angle
  • #17: IP65 Wide Beam Angle
  • #18: IP65 Wide Beam Angle
  • #19: Replace with some background lighting pictures
  • #23: Replaces a 70W HID which is quote bright and efficient, Very new technology allows us to replace with LED and maintain the same illumination levels.
  • #25: Suitable for aisle lighting. Ideal for uplight and down light in commercial, retail, warehouse appliciation. Fixture maybe surface and pendent mounted. Tool-less slide-in structure for easy installation. Comparable Fluorescent 2-lamp 32W T8 or 2-lamp 28W T5.
  • #26: Competitors try and get your needs to fit their product design, we will make our product fit our needs.
  • #27: Talk about current projects and successful partnerships with customers Fixture Type: SELF Stratus Series Shelving Lights Case: Electronics Gondola Customer: Target Fixture Type: SELF Stratus Series Shelving Lights Case: Transcend Beauty: Target Fixture Type: SELF Shelving Lights Case: Grocery/Produce Display Customer: Safeway
  • #28: Talk about current projects and successful partnerships with customers Fixture Type: SELF Stratus Series Shelving Lights Case: Electronics Gondola Customer: Target Fixture Type: SELF Stratus Series Shelving Lights Case: Transcend Beauty: Target Fixture Type: SELF Shelving Lights Case: Grocery/Produce Display Customer: Safeway