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1.09
Process the sale to complete the
             exchange
Process telephone orders
TELEPHONE ORDERS IN SELLING

• Increase revenues

• Give your phone customers instant gratification

• Reach more markets
   – International

   – Remote (Not able to come to a physical store)
Importance of Speaking
           SLOWLY and CLEARLY
• Company will LOSE CUSTOMERS if:
  – Customers cannot understand the telephone salesperson

  – Employees make regular mistakes when taking orders

• Match the customers pace

  – Do not talk too fast or slow
Importance of ACCURACY
Customer Satisfaction
  – If you have too many mistakes you will LOSE BUSINESS to
    your competitors
  – When a telephone customer's order includes detailed
    information NEED TO WRITE IT DOWN
Returns based on incorrect information
  – Customers send back incorrectly ordered products
Expense costs of Returns, Shipping, etc.

ALWAYS CONFIRM you have correct information
           by REPEATING it BACK
             to the customer
What INFORMATION TO OBTAIN during
        Sells Telephone Order
• Customer Contact Information
  – Customer name
  – Phone Number (in case you get disconnected)
  – Mailing Address
  – Payment Information (Credit Card Number, etc.)
  – Check the company data base for the customer
    contact information
• What the Customer wants to Order
• REPEAT information back to ensure accuracy
PROCEDURE for
        Processing Telephone Order
1. Answer the phone by:
  – Identifying your company
  – Giving your name
  – Offering help
    •   “Thank you for calling Sports Inc., Mrs. Byers speaking;
        how may I help you?”
2. Obtain Customer Information
  – Customer Name, Phone Number and Mailing
    Address
     • Check the company’s database for the name
PROCEDURE for
      Processing Telephone Order
3. Process the customer’s sales order
  – Ask the customer what their wants and needs are
  – Align a product with their wants and needs
  – Answer any questions about the products
4. Obtain customer payment information
5. REPEAT the order back to customer
6. Thank the customer for their business

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Sem I Obj. 1.09 ppt

  • 1. 1.09 Process the sale to complete the exchange
  • 3. TELEPHONE ORDERS IN SELLING • Increase revenues • Give your phone customers instant gratification • Reach more markets – International – Remote (Not able to come to a physical store)
  • 4. Importance of Speaking SLOWLY and CLEARLY • Company will LOSE CUSTOMERS if: – Customers cannot understand the telephone salesperson – Employees make regular mistakes when taking orders • Match the customers pace – Do not talk too fast or slow
  • 5. Importance of ACCURACY Customer Satisfaction – If you have too many mistakes you will LOSE BUSINESS to your competitors – When a telephone customer's order includes detailed information NEED TO WRITE IT DOWN Returns based on incorrect information – Customers send back incorrectly ordered products Expense costs of Returns, Shipping, etc. ALWAYS CONFIRM you have correct information by REPEATING it BACK to the customer
  • 6. What INFORMATION TO OBTAIN during Sells Telephone Order • Customer Contact Information – Customer name – Phone Number (in case you get disconnected) – Mailing Address – Payment Information (Credit Card Number, etc.) – Check the company data base for the customer contact information • What the Customer wants to Order • REPEAT information back to ensure accuracy
  • 7. PROCEDURE for Processing Telephone Order 1. Answer the phone by: – Identifying your company – Giving your name – Offering help • “Thank you for calling Sports Inc., Mrs. Byers speaking; how may I help you?” 2. Obtain Customer Information – Customer Name, Phone Number and Mailing Address • Check the company’s database for the name
  • 8. PROCEDURE for Processing Telephone Order 3. Process the customer’s sales order – Ask the customer what their wants and needs are – Align a product with their wants and needs – Answer any questions about the products 4. Obtain customer payment information 5. REPEAT the order back to customer 6. Thank the customer for their business