Marketing obj. 3.02 -ppt_part_c
- 1. 3.02 – Forms of Branding
- 2. Forms of Branding A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services
- 3. Forms of Branding A corporate brand represents the entire company or organization For example, Coca- Cola, Ford, McDonalds, Kraft or Microsoft
- 4. Forms of Branding A product brand represents a specific product of a company or organization For example, Diet Vanilla Coke, Big Mac, or Windows XP
- 5. Forms of Branding A private distributor brand, also called a store brand For example, Radio Shack brand of batteries, Lowe’s brand of macaroni and cheese
- 6. Trade character: Personified symbol that represents the brand name
- 7. Create a Vocabulary Flip Book On the front define the ACTIVITY word On the back illustrate the word with a drawing 1. Competitive Advantage 11. Product brand 2. Positioning 12. Generic brand 3. Market position 13. National brand 4. Brand 14. Private/distributor brand 5. Brand name 15. Brand strategies 6. Brand symbol 16. Family branding 7. Trade character 17. Individual branding 8. Brand recognition 18. Brand extensions 9. Brand preference 19. Brand licensing 10. Brand insistence 20. Co-branding