Semantic e commerce
- 1. Semantic Wave Hits eCommerce Part 1: Where Have We Come From? A short history of eCommerce.
- 2. Web Consumers We have lots of lovely books, choose one and pay, please. Big Old Warehouse With Lots Of Pick & Packers 1.0: Big Old Warehouse Is Still Fewer Bricks Than Lots Of Retail Shops
- 3. Lots More Web Consumers We have lots of lovely books and lots of everything else. Buy more. You liked THIS, so you might like THAT. 1.5: Let Mom & Pop Do The Pick & Pack & Take Inventory Risk Small Retail Partners That Sell Via Amazon
- 4. Lots More Web Consumers We have lots of lovely books and lots of everything else. Buy more. Fred liked THIS, so you might also like THIS. 1.7: Let Bloggers Do The Selling Small Retail Partners That Sell Via Amazon Bloggers Become Affiliates
- 5. Phase Transition # 1: We All Gone Social 1.0: Amazon is winner 1.5: Amazon is STILL the winner 1.7: Amazon is STILL the winner Yes, but Google still makes a ton more money from the simple job of selling clicks. 2.X: We All Gone Social, Its All Change Now 2.0: Having way too much fun being social to worry about commerce 2.4: e-commerce with a social twist: Vente Privee, Gilte, Groupon, etc $$$$$$$
- 6. Facebook Attempts To Become A Gigantic Like Vacuum 2.7: This Is Now SERIOUS Money Folks Like = Recommendation = Key To eCommerce Google: worried Amazon: worried Microsoft: waiting eBay: worried
- 7. Phase Transition # 2: The Great Recession Use The ATM In Your House Use VC $$$ To Run Your Social Media Venture Nasty Bug: Crash & Recession Consumers think more about how to earn money than spend money The Web is no longer a mystery. JoeSixPack can now sell globally Before After The “crumbs from the rich man’s table”, the payouts to “partners”, no longer seem good enough
- 8. Semantic eCommerce Intermediaries Take A Thin Slice On Massive Volumes* * Think NASDAQ more than Amazon, Google or Facebook Lots Of Buyers Lots Of Sellers Mom & Pop get a fair shake
- 9. Drawing a cloud with the words “semantic ecommerce” is easy. How on earth do we build semantic ecommerce? Stay tuned for Part 2.