Homer wants to drive from Athens, GA to NYC and have his favorite burger along the way. He downloads an app to find restaurants but realizes it is too complicated. The document then discusses creating a simpler app to help Homer find McDonald's restaurants on his route. It outlines a 4-step process: 1) finding relevant services, 2) integrating the services, 3) ensuring they work together, and 4) identifying issues when used. The rest of the document describes semantic techniques like RDF that could be used to build such an app.