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Semper Salesforce
Become a Salesforce Military
Champion
December 18, 2019
Casey Cheshire
Founder & CMO
Cheshire Impact
@CaseyChesh
Subtitle placeholder
Wall Staging - Large
Fallujah Iraq 2006
Sometime in 2007…
Semper Salesforce: Become a Salesforce Military Champion
Casey Cheshire
Founder & CMO
@CaseyChesh
casey@cheshireimpact.com
…10
…2,500
…221
Grateful to be here today!
YOU can help!
Become a Vetforce
Champion in your
Company!
Today’s Mission
• Ohana is the answer
• Vetforce
• Recruiting Veterans
• Resources
• Q&A
Semper Salesforce: Become a Salesforce Military Champion
All things Ohana
Ohana extends beyond Salesforce Tower
All things Ohana
Extended family
Community that cares
Different interests and causes
• Job training and career accelerator program for military service
members, veterans, and spouses.
• Connect virtual learners to free training, classes, and career
opportunities within the Salesforce ecosystem.
• Multiple certification paths- creating exciting next missions!
Salesforce Military (Vetforce)
• Service members, veterans & spouses: Home base to skill up,
network, and launch new career
• Employers: Great source for certified military talent!
• Nonprofits & Champions: Full of resources to promote and the
place to point your Veterans & leaders toward!
Salesforce Military is the HQ for everyone
The Case for Hiring Veterans
Address the Salesforce Talent Gap with Veterans
200,000 transitioning veterans
23% of Military Spouses are underemployed
1.6M Veterans and Reservists are
underemployed
300K job postings for Salesforce related
skills
2 of the top 10 jobs on were for Salesforce
related skills (Indeed.com)
$389B Salesforce Impact on GDP by 2010
(IDC)
1.9M Salesforce jobs created by 2020 (IDC)
of male & female
recruits are minorities49.5%
Hiring Veterans Drives Diversity
“Hire for
Attitude, Train
for Skill”
Herb Kelleher
Founder
Veterans Get it Done
Resources
Merivis Foundation
•Training, mentoring & job readiness for
Veterans to jumpstart new careers in the
Salesforce ecosystem
•4 weeks virtual + 1 week onsite
•Locations: Austin, Seattle, East TBD
•Soft skills training on networking skills,
resumes, Linkedin and social media and
transitioning your military experience
Merivis Foundation Success
• 200+ alumni from 5 cohorts, hired by Dell, Deloitte, Accenture, Google,
Amazon, Capgemini, Polsource & more
• Meet Sheldon Simmons
• Navy Veteran who graduated Merivis Fall 2015
• From no tech experience to consultant in 2 years!
• Golden Hoodie recipient
Merivis.org
Cheshire Impact
Free Pardot Training Classes
for Veterans
12 class semesters
Small group sizes
Goal: Get Pardot Certified
go.cheshireimpact.com/pardot_veterans
Informational Interviews
Mutually amazing type of interview
Veterans can research & learn an industry, Get a
sense for a job & expand their network
Challenge with Veterans can be pitching
themselves, esp with mil skills
Get them into an interview and get them to talk
about what they did and listen for the
experience that could translate into job soft
skills
Business: Pressure free evaluation for
internships & future open positions
Conversations with Veterans
Veterans & spouses have great stories!
Unfortunately, most asked questions
tend to follow stereotypes:
- War stories, PTSD, politics,…”DYKA?”
DO ask about:
- Important lessons learned
- Friends and relationships made
- Experiences on the job & how it relates
- Acronyms you don’t know
Trailhead Vetforce Training
Truly impressive array of
modules!
-Vetforce
-Military-Friendly Workplaces
-Business Value of Equality
-Military Veteran Recruitment
Strategy
-Hiring Military Spouses
-Equality Ally Strategies
It’s time for Action!
Veteran Champion Action Plan
1. Learn - Complete Vetforce Trails on Trailhead
2. Encourage - …volunteer, & coach those just getting into Salesforce (informational
interviews too!)
3. Share - Spread the word! Recruit internally & create a Veteran Action Team
4. Present - Meet with HR & leadership to present your case
5. Create – Create Internships and interview veterans
6. Hire – Look for veterans when hiring for full time positions.
Resources
•Trailhead – trailhead.salesforce.com Search “veterans”
•Vetforce - veterans.force.com
•Merivis Foundation - merivisfoundation.org
•Veteran Pardot Training -
go.cheshireimpact.com/pardot_veterans
Semper Salesforce: Become a Salesforce Military Champion
Ferns Vignette
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

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Semper Salesforce: Become a Salesforce Military Champion

  • 1. Semper Salesforce Become a Salesforce Military Champion December 18, 2019 Casey Cheshire Founder & CMO Cheshire Impact @CaseyChesh
  • 2. Subtitle placeholder Wall Staging - Large Fallujah Iraq 2006
  • 5. Casey Cheshire Founder & CMO @CaseyChesh casey@cheshireimpact.com …10 …2,500 …221 Grateful to be here today!
  • 7. Become a Vetforce Champion in your Company!
  • 8. Today’s Mission • Ohana is the answer • Vetforce • Recruiting Veterans • Resources • Q&A
  • 11. Ohana extends beyond Salesforce Tower
  • 12. All things Ohana Extended family Community that cares Different interests and causes
  • 13. • Job training and career accelerator program for military service members, veterans, and spouses. • Connect virtual learners to free training, classes, and career opportunities within the Salesforce ecosystem. • Multiple certification paths- creating exciting next missions! Salesforce Military (Vetforce)
  • 14. • Service members, veterans & spouses: Home base to skill up, network, and launch new career • Employers: Great source for certified military talent! • Nonprofits & Champions: Full of resources to promote and the place to point your Veterans & leaders toward! Salesforce Military is the HQ for everyone
  • 15. The Case for Hiring Veterans
  • 16. Address the Salesforce Talent Gap with Veterans 200,000 transitioning veterans 23% of Military Spouses are underemployed 1.6M Veterans and Reservists are underemployed 300K job postings for Salesforce related skills 2 of the top 10 jobs on were for Salesforce related skills (Indeed.com) $389B Salesforce Impact on GDP by 2010 (IDC) 1.9M Salesforce jobs created by 2020 (IDC)
  • 17. of male & female recruits are minorities49.5% Hiring Veterans Drives Diversity
  • 18. “Hire for Attitude, Train for Skill” Herb Kelleher Founder
  • 21. Merivis Foundation •Training, mentoring & job readiness for Veterans to jumpstart new careers in the Salesforce ecosystem •4 weeks virtual + 1 week onsite •Locations: Austin, Seattle, East TBD •Soft skills training on networking skills, resumes, Linkedin and social media and transitioning your military experience
  • 22. Merivis Foundation Success • 200+ alumni from 5 cohorts, hired by Dell, Deloitte, Accenture, Google, Amazon, Capgemini, Polsource & more • Meet Sheldon Simmons • Navy Veteran who graduated Merivis Fall 2015 • From no tech experience to consultant in 2 years! • Golden Hoodie recipient Merivis.org
  • 23. Cheshire Impact Free Pardot Training Classes for Veterans 12 class semesters Small group sizes Goal: Get Pardot Certified go.cheshireimpact.com/pardot_veterans
  • 24. Informational Interviews Mutually amazing type of interview Veterans can research & learn an industry, Get a sense for a job & expand their network Challenge with Veterans can be pitching themselves, esp with mil skills Get them into an interview and get them to talk about what they did and listen for the experience that could translate into job soft skills Business: Pressure free evaluation for internships & future open positions
  • 25. Conversations with Veterans Veterans & spouses have great stories! Unfortunately, most asked questions tend to follow stereotypes: - War stories, PTSD, politics,…”DYKA?” DO ask about: - Important lessons learned - Friends and relationships made - Experiences on the job & how it relates - Acronyms you don’t know
  • 26. Trailhead Vetforce Training Truly impressive array of modules! -Vetforce -Military-Friendly Workplaces -Business Value of Equality -Military Veteran Recruitment Strategy -Hiring Military Spouses -Equality Ally Strategies
  • 27. It’s time for Action!
  • 28. Veteran Champion Action Plan 1. Learn - Complete Vetforce Trails on Trailhead 2. Encourage - …volunteer, & coach those just getting into Salesforce (informational interviews too!) 3. Share - Spread the word! Recruit internally & create a Veteran Action Team 4. Present - Meet with HR & leadership to present your case 5. Create – Create Internships and interview veterans 6. Hire – Look for veterans when hiring for full time positions.
  • 29. Resources •Trailhead – trailhead.salesforce.com Search “veterans” •Vetforce - veterans.force.com •Merivis Foundation - merivisfoundation.org •Veteran Pardot Training - go.cheshireimpact.com/pardot_veterans
  • 31. Ferns Vignette First level text is set at twenty point Salesforce Sans and does not have a bullet • Second level is eighteen point Salesforce Sans First level text is set at twenty point Salesforce Sans and does not have a bullet • Second level is eighteen point Salesforce Sans Subtitle placeholder