#Sempl16 paul coleman
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The document discusses the importance of strategic planning and collaboration for business growth. It notes that a lack of execution is a major issue for companies. It advocates creating a strategic collaboration plan to harness talent and accelerate excellence in local execution of brands. The document promotes the power of mass collaboration, what it can deliver, and why companies should pursue it. It provides examples of large-scale collaborative projects and their impacts. It argues that strategic direction, building an collaborative culture, and using appropriate tools are keys to effective strategic collaboration.
#Sempl16 paul coleman
- 1. INSIGHTS • IDEAS • RESULTS © 2014. Proprietary and confidential. 1 Paul Coleman Director, Strategic Planning Europe, Middle East, Africa
- 2. 2 …THE IMPORTANCE OF A strategic plan
- 3. © 2012. Proprietary and confidential. 3 A STRATEGY IS IMPORTANT, it defines the paths behaviours & to brand & business growth
- 4. SO WHAT’S TODAY’S BIG BATTLE ? ”Execution – or more importantly the lack of execution – is the biggest issue facing business today” FORBES / Mike Roach CEO of CGI
- 5. WHAT WE NEED TO FOCUS ON IS “a strategic collaboration plan” ….THAT HARNESSES THE TALENT WORKING ON A BRAND AND ACCELERATES EXCELLENCE IN LOCAL EXECUTION .
- 6. 1 FOR EVERYONE 1 with everyone Ljubljana
- 7. SO I’LL FOCUS ON MASS COLLABORATION The power of it, what it delivers, why you should care. THIS ISN’T A “HOW TO GUIDE” IT’S A RALLYING CRY TO ACCELERATE A MOVEMENT!
- 9. 100 000
- 10. INTERNET changes the game MASS COLLABORATION
- 12. CAPTCHA…Re-CAPTCHA 500 K Hours lost a day 100 M Words digitised a day 2.5M Books digitised a year Next stop Translate the web
- 13. 24M 1M 80 K
- 17. what if ?
- 18. CASH
- 19. Aaron Koblin Creative Director Data Arts Google A global , mass collaborative art project that lives on an interactive website.
- 20. Contribute
- 21. Contribute
- 22. Contribute
- 23. Contribute
- 25. Contribute
- 26. WHAT CAN WE (creative industry) LEARN?
- 27. DIRECTION strategic is essential
- 28. VALUE emotional
- 31. $900 Billion annual value that could be unlocked by social technology in 4 sectors 3% Companies currently deriving substantial benefit from social collaboration across employees/business partners 20%-25% Potential improvement in knowledge worker productivity 28hours 70% 80% Source : McKinsey CGI / Gartner.
- 32. Why are we doing it 33 … so badly!
- 33. “Collaboration isn’t a technology, it’s a behaviour”
- 34. WHY SHOULD care you They care They don’t They don’t They get it!
- 35. THE TECHNOLOGIES ARE available smarter, faster, easier
- 36. to strategic collaboration plan 3 keys Culture of collaboration 1. Clear strategic direction 2. Appropriate tools 3.
- 37. Source : TED.com
- 38. INSIGHTS • IDEAS • RESULTS Over to you… 40 Paul Coleman Director, Strategic Planning Europe, Middle East, Africa