SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!
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The document is a comprehensive SEO audit worksheet created by Jonathon Colman, assessing various aspects of a website's search engine optimization, including accessibility, content quality, coding practices, site architecture, and performance metrics. It covers technical elements like the presence of metadata, page speed, link management, and error handling, ensuring that the site is optimized for search engines and users. Additionally, it highlights the importance of web analytics and organic traffic across multiple search engines.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!
- 1. SEO audit worksheet Developed by Jonathon Colman (Twitter @jcolman) - 05/13/2011 Site name: Site URL: Intended Page #1 Page #2 answer General accessibility of content Content embedded in Flash? No Frames/iFrames used in site construction? No Secure server? No Robots.txt blocking crawlers? No Entry page requiring verification? No Input form (e.g., search field) required? No Login required? No Page access restricted by cookie? No Page-level metadata elements <title> element present? Yes <title> element < 70 characters? Yes <title> element includes primary/secondary keywords? Yes <meta> description element present? Yes <meta> description element < 150 characters? Yes <meta> description element includes primary/secondary keywords? Yes <meta> keywords element present? Yes <meta> keywords element includes primary/secondary keywords? Yes Canonical <link> element present? Yes <meta> robots element with "noodp" attribute present? Yes Page-level content Keyword research performed, primary/secondary keywords identified? Yes <h1> element present? Yes <h#> elements used for all headers? Yes Body content exists? Yes Body content is original? Yes Body content is unique to this page? Yes Body content presents value? Yes Body content marked up in semantic elements? (e.g., <p>, <strong>, <em>, etc.) Yes Text abstracted from images? Yes Internal link anchor text uses primary/secondary keywords? Yes Front-end coding JavaScript, Flash, or other client-side rendering used to display priority content? No JS consolidated, linked in a single, external file? Yes In-line JS used? No CSS consolidated, linked in a single, external file? Yes In-line CSS used? No Page constructed so that body copy appears first in code? Yes
- 2. Rel="nofollow" used for links appearing within user-generated content? Yes Rel="nofollow" used for internal links? (e.g., "PageRank sculpting") No Rel="nofollow" used on all external links? No XHTML validates successfully without errors Yes CSS validates successfully without errors Yes Microformats present for structured content attributes (e.g., hCard, RDFa, etc.) Yes Site-wide architecture Universal navigation present? Yes Utility navigation present? Yes Contextual navigation present? Yes Footer navigation present? Yes Multiple calls-to-action present? Yes URL rendered in browser matches canonical <link> element? Yes Navigation rendered in XHTML? Yes Images used for navigation? No JavaScript used for navigation? No Flash used for navigation? No HTML site map exists and is linked to? Yes XML site map exists and is linked to? Yes Highest-priority content linked to? Yes Duplicate content - <title> elements? No Duplicate content - <meta> elements? No In-line links present in body copy? Yes Page deeper than three levels from the homepage? No Less than 100 total links present on page? (including navigation) Yes Site performance issues Page loads in 1.5s or less according to Google Page Speed/Google Analytics? Yes Total page file size > 150 K (before images, CSS, linked files, etc.)? Yes Images optimized? Yes Linked files (JS, CSS, images, media, etc.) optimized? Yes HTTP requests minimized? Yes JS code minified? Yes CSS code minified? Yes X/HTML minified? Yes Compression used? Yes Code optimized for client-side rendering? Yes Browser caching used? Yes Images combined into CSS sprites? Yes URL structure Session IDs used? No "Natural language" URLs used in page name? (e.g., keywords in URLs) Yes "Natural language" URLs used in directory name? (e.g., keywords in URLs) Yes "Natural language" used in domain/sub-domain name? (e.g., keywords in URLs) Yes URL parameters avoided? Yes Overly long, dynamic URL avoided? Yes URL rewrite/canonicalization in place? (e.g., "/" vs. "/index.html") Yes
- 3. Use of redirects 301s used for redirect instead of 302s? No <meta> refresh redirect used? No JavaScript redirect used? No Redirect chain (multiple redirects in a row) avoided? Yes 3xx error? No 4xx error? No "Soft 404" error? No 5xx error? No Metrics and analysis Web analytics is set up and yielding actionable data for this page? Yes Page is indexed in Google? Yes Page is receiving organic keyword traffic from Google? Yes Page is indexed in Bing? Yes Page is receiving organic keyword traffic from Bing? Yes Page is indexed in Yahoo? Yes Page is receiving organic keyword traffic from Yahoo? Yes Page is linked to from external web sites? Yes
- 4. Site section #1 Page #3 Page #4 Page #5 Page #6 Page #7 Page #8 Page #9 Page #10 Page #1 Page #2
- 7. Site section #2 Page #3 Page #4 Page #5 Page #6 Page #7 Page #8 Page #9 Page #10 Page #1 Page #2
- 10. Site section #3 Page #3 Page #4 Page #5 Page #6 Page #7 Page #8 Page #9 Page #10 Page #1 Page #2
- 13. Site section #4 Page #3 Page #4 Page #5 Page #6 Page #7 Page #8 Page #9 Page #10 Page #1 Page #2
- 16. Site section #5 Page #3 Page #4 Page #5 Page #6 Page #7 Page #8 Page #9 Page #10