Seo basics
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The document discusses search engine optimization (SEO) and provides tips for improving SEO. It begins with background on search volumes and how search engines work. It then discusses on-page optimization factors like website structure, keywords, and content. Finally, it discusses link building and emphasizes creating high-quality, shareable content as the best way to naturally build links. The key lessons are that SEO requires understanding user intent, creating useful content for users over search engines, and developing relationships to support links and shares.
Seo basics
- 1. SHAKEN NOT STIRRED The Straight Dope on SEO Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 2. WHAT’S IN THIS MARTINI? • Search in 2012 • How Search Engines Work • Website Housekeeping for SEO • How to Give Good Keyword • Links, Links, and More Links • Great SEO Resources BUT FIRST….. Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 3. WHO IS DR. O? 18 years as a writer, editor, journalist maverick 8 years working in SEO in some capacity Bona fide nerd Picks Tupac over Biggie Loves Coltrane over Miles The “O” stands for Original Girlfriend Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 4. THE SCIENCE OF SEARCH Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 5. WHAT’S THE AVERAGE SEARCHES PER DAY ON GOOGLE? A. 5.8 billion B. 14.2 billion C. 100 million D. 4.7 billion E. 5.3 trillion Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 6. ANNUAL SEARCHES USING GOOGLE No. of Searches* 2,000,000,000,000 1,500,000,000,000 1,000,000,000,000 No. of Searches* 500,000,000,000 0 2009 2010 2011 Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 7. WHY DO PEOPLE SEARCH? Do: Looking for a restaurant, plane ticket, hotel Know: Who is Lee Atwater and other obscure political knowledge Go: Where is the name of that salon again? WHERE DO YOU FIT IN? Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 8. WHAT DOES A SPIDER DO? A. Index web pages B. Discover and then weigh links between web pages C. Answer queries from Internet users D. Rank Pages Image courtesy of Free Digital Photos.net E. All of the Above Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 9. W H AT ’ S T H E 2 N D B E S T WAY T O GIVE GOOD SEO? Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 10. WEBSITE WEAVING Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 11. GOOD SITE STRUCTURE HAS Unique Text Content Beautiful Internal Link Structure Bot Accessibility Sitemaps Strategic URL Structure Server Response Codes NO DUPLICATE CONTENT EVER!!!!! Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 12. SITE STRUCTURE TOOLS Google Webmaster Bing Webmaster Xenu – a free tool; helps you to find broken links (not to be confused with the Church of Scientology!) Screaming Frog – a free tool; helps you analyze on-page SEO including showing links, images, scripts and apps all from an SEO perspective. See how a spider sees your website. Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 13. KEYWORD ANALYSIS Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 14. WHICH KEYWORD WOULD YOU PICK? A. A word in your industry that has the most Google searches in a month B. A word that has less searches but is trending upward C. A word that has less searches, trending upward and is used by your competition D. A word that has only a few searches, trends upward, and is used by a website with a weak domain authority Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 15. TOP QUALITIES OF KW Low Competition Level (We’re not talking about what Google says on Adwords) High Search Volume (High as in at least 500) High Visitor Value (Demographics of who is using those search term) Weak #1 Ranking (Understand domain authority) Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 16. WHERE SHOULD YOU GET YOUR KW? Google Analytics Your Customers Your Salespeople Your Mother All of the above Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 17. HOW TO WRITE HIGH RANKING CONTENT Pick Great Content Subject Find Key Phrases Check Key Phrase Rankings Using Google and Domain Authority Using Open Site Explorer Using Writing Template to add Meta data, title, URL search friendly, Add formatting to make it Search Engine Friendly Include Quotes from Thought Leaders, Influencers Plan Content Promotion through Social Media/Execute Plan Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 18. KEYS TO HIGH RANKING CONTENT Unique, good, linkable and shareable content Search Engine friendly formatting On-page optimization for long tail, low competition keyword phrases Editorial template and process Strategic content promotion Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 19. LINKS, LINKS, AND MORE LINKS Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 20. WHAT IS THE BEST WAY TO BUILD LINKS? Pay Indian link building firm Manually requests links Submit links to large (paid) directories such as Yahoo! Offering Free Content Embedded with Links (widgets, badges, awards) Offer Linkbait or Viral Campaigns Partnerships and Exchanges/Trades Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 21. ANSWER: IT DEPENDS Do you want Individual Rankings? Do you seek high domain authority? Do you want use your page girth to grow links internally? Do you want to raise awareness of your brand? Do you want to bring purchasers to your site? Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 22. TOOLS FOR LINK RESEARCH Yahoo! Site Explore & Link Commands Open Site Explorer Top Pages Google Blog Search Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 23. BEST PLACE TO FIND LINKS Your Competitors Your Customers Your Fans Your Industries Your Suppliers Your Vendors Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 24. KEY POINTS TO REMEMBER Search Engines follow people Write content for your customers not spider Create good, linkable, shareable content and the spiders will follow Make sure your website house is in order – site architecture, taxonomy Build relationships, then build links Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
- 25. OVETTA SAMPSON Reach me anytime: Website: Writewaywriting.com E-mail: writewaywriting@gmail.com Phone: (719) 440-2594 Ovetta Sampson Write Way Writing @writingprincess 10/18/2012 writewaywriting@gmail.com
Editor's Notes
- #7: Number of Google Searches in 2011: One trillion seven hundred twenty-two billion seventy-one million dollars and zero cents