Seo lec 3
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1. Webmaster Tools shows Google errors and problems like duplication from pagination where the URL changes by adding the page number. 2. Tags are smaller in scope than categories and are focused keywords for topics in a post, like "Chicken, Meat, Fish" for food categories. 3. Categories allow organization of website posts and creation of breadcrumbs for navigation from broad to specific pages like "Home > Blog > Arabic Food > Soups > Red Soup".
Seo lec 3
- 2. Webmaster Tool 1. Shows Google errors and problems to the administrator 2. One of the most common Google problems with websites is duplication due to “Pagination” 3. If the page URL is changing by adding the page number to it, Google will detect internal content duplication 4. If the URL does not change, this problem would not appear 5. This problem could be solved by adding a part of the pagination data programmatically to the page title and description (Dynamically) 6. One must make sure that each URL has one unique Title and one unique Meta description
- 3. Tags and Categories 1. While a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. You can think of them as keywords used for topics discussed in a particular post. 2. EX. Tags: Chicken, Meat, Fish Categories: Arabic Food, American Food, French Food
- 4. Tags and Categories Tags Sub-Categories Categories Food Arabic Food Egyptian Food Meat, Chicken, Fish Lebanese Food Meat, Chicken, Fish America n Food American sweets Cakes, Ice Cream Southern dishes Meat, Chicken, Fish
- 5. Indexing (Categories) 1. Categories allow you to add Breadcrumbs and organize your website posts. 2. “Breadcrumbs are an essential navigation element for any website with multiple sub-levels of organization. They allow your visitors to trace their path from the page they’re currently on back to the homepage of your site through all the levels in between—hence, the reference to breadcrumbs as a supposed means of tracing one’s way back through a dense forest.” Ex. Home > Blog > Arabic Food > Soups > Red Soup
- 6. Links Internal Links Inside the website to its own content Inbound From other websites to my website
- 7. Links Outbound From my website to other websites Follow Tells the search engine to follow my link to this good website I’m linking my website to Internal links to other respectable websites are very important for SEO Each article should have at least two links to other reputable and related websites No Follow Tells the search not to follow user added links in comments for example; as it could be spam or untrusted websites
- 9. How to check for Google problems? Check the website console for any errors. By pressing F12. Website errors may cause problems with Google Use Google speed indicator tool to check web page speed Use caching plugin for increasing website speed
- 10. Robots.txt file Robots.txt is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned. Robots file should be set to Disallow while developing the website. Ex. User-agent: * Disallow: * Robots file MUST be reedited again before publishing the website